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Media Literacy Project
Jermaine Valentineon 20 September 2012
Transcript of Media Literacy Project
Limited opportunities for regulatory mediation Jamaica's Media Literacy Project Jamaica's Media Literacy Project
2007 Project scoped and launched with input from the Media Services Unit, Ministry of Education. The Target Group Jamaican children at the primary and junior high school levels, ranging in age from five to fifteen years (grades 1-9)
A four module video and accompanying manuals designed for delivery within a twenty (20) minute class for grades 4-6 (ages 8-11 years). Videos and accompanying aids tested in ten primary schools. Twelve training videos produced (4 modules for each grade level). The Media Environment Hundreds of television channels Partners Former Minister of Education, the Hon. Andrew Holness and Chief Education Officer endorse Media Literacy Project. Children will understand the impact of electronic media on their socialisation and well-being.
They will learn about age appropriate content and how to recognise and navigate away from harmful material
(e.g. gratuitous violence and sex, problematic language and gender stereotyping); They will develop a basic capacity for critical analysis of media. They will learn the basics of operating a radio station. Students will be equipped to function very early as citizen practitioners, which could be a foundation for a transition to careers in media. Phase 1 2007-2008 2008 - 2010 Phase 2 2010 - 2011 Phase 2 2011 - 2012 www.broadcom.org www.facebook.com/BCJamaica @bcjamaica www.youtube.com/broadcomja Pervasiveness of the internet and digital technology Internet radio channels;
Internet Television channels (e.g. Hulu)
Digital Television Switchover;
TV enabled tablet PCs
Social Networking New forms of media content distribution IPTV
Mobile TV Social networking Facebook .Twitter. Four Square. Google+ . Youtube Easy access to media content Facilitated by broadband deployment Cheaper internet including local free-to-air and cable channels Workshop: St. Joseph's Teachers College, Kingston Workshop: Sam Sharpe Teachers's College, Kingston Media literacy is a critical requirement for a media environment that is dynamic, expanding and challenging conventional methods of regulation. It is embraced internationally as an antidote to the negative effects of media consumption by vulnerable persons, particularly children. It is about empowerment of users able to create content (uploader not just downloader)
able to contextualise content
able to use media for development of self and society They will learn to create their own media content. Roll-out Teachers' and students' feedback and recommendations incorporated in project. Phase 1 Project expanded to include: Grades 1-3 (primary school) Grades 7-9 (junior high school) Taking account of sources and the importance of tolerating diverse views, whilst being empowered to create and disseminate their own information. 150 grades 7-9 children trained in media operations. Selected from five (5) pilot schools where power radio stations low will be established. Balcombe Primary & Junior High,
Calabar Primary & Junior High,
Central Branch All Age,
Granville Primary & Junior High,
Flankers Primary & Junior High. Student teachers and in-service teachers from: St. Joseph’s Teachers' college,
Sam Sharpe Teachers' College,
Balcombe Primary & Junior High,
Calabar Primary & Junior High,
Central Branch All Age,
Granville Primary & Junior High
Flankers Primary & Junior High Media Literacy website developed (not yet launched) They will learn the role of media in the preservation of democracy and plurality. Phase 1 2008-2010 Phase 2 2010-2011 Grades 1-3 and Grades 7-9 media literacy curricula developed Phase 2 2010-2011 Practical training component added for the establishment of school/community radio stations by grade 7-9 students. Phase 2 2010-2011 Mentorship programme designed for the establishment and operation of school/community radio stations. Phase 2 2010-2011 Media literacy curriculum developed for in-service teachers and teacher training colleges. Workbooks produced for each grade group. Phase 2 2010-2011 Video scripts revised for grades 4-6 (based on testing evaluation). Phase 2 2010- 2011 Grades 4-6 media literacy curriculum integrated into the primary school curriculum. Phase 2 2011-2012 80 student and in-service teachers trained in Media Literacy instruction Phase 2 2011- 2012 Phase 2 2011- 2012 Phase 2 2011- 2012 Phase 3 June 2012-September 2013 The Media Literacy curriculum to be delivered in five pilot schools by in-service teachers who were trained in Phase 2. Thirty (30) trainee teachers from Phase 2 to be assessed on practicum and final project in Media Literacy. The establishment of radio stations in five pilot schools for the creation and dissemination of media content by students. The project will be expanded to include internet radio. It is projected that at the end of this phase the Ministry of Education will begin full roll-out of the Media Literacy curriculum in primary and secondary schools and teachers’ colleges. Joint Board of Teacher Education Ministry of Education v