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AAD 600, Unit 3: Using Color Effectively

Topics: Color Modes (cmyk, rgb, spot), For print, For the Internet, Color Theory: cultural meaning, color relationships, color schemes

UK Arts Administration

on 9 July 2015

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Transcript of AAD 600, Unit 3: Using Color Effectively

II. Color for the Internet
III. Color Theory
I. Color for Print
Two lessons can be learned
Overview of Offset Printing
Offset printing is the primary method of processional printing
Four color process
K = Key
Three boxes = RGB
Four boxes = CMYK
Pantone Matching System (PMS)
Mix together different tints
Offset printing requires four printing plates = red
PMS spot color requires no mixture and only one plate = red
Spot colors are necessary in one or two colors
swatches palette
New swatch
Matte or glossy finish
Called RGB (red, green, and blue)
Color mode to RGB
Web Safe Colors
Hexadecimal Color Codes
Hexadecimal, or HEX, color codes
Six digit codes
Color Wheel & Color Schemes
Primary, secondary, and tertiary colors
Colors in the spectrum
blue and red
Analogous colors
Color Meaning
warm neutral cool
Warm Colors
green, blue, purple
Neutral Colors
Quick Guide to Color Meanings
Cool Colors
Unit 3:
Using Color Effectively
Red represents Passion, Love, Anger
Orange represents Energy, Happiness, Vitality

Yellow represents Happiness, Hope, Deceit
Green represents New Beginnings, Abundance, Nature
Blue represents Calm, Responsible, Sadness
Purple represents Creativity, Royalty, Wealth
Black represents Mystery, Elegance, Evil
Gray represents Moody, Conservative, Formality
White represents Purity, Cleanliness, Virtue
Brown represents Nature, Wholesomeness, Dependability
Tan or Beige represents Conservative, Piety, Dull
Cream or Ivory represents Calm, Elegant, Purity
The printer could have been a bit more helpful
If the developer had understood how to work with color
InDesign Color Palette
teal and red-orange
purple and orange
yellow and orange
Full transcript