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Fads & Fashion

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Erdemir Warner

on 30 October 2014

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Transcript of Fads & Fashion

Inexpensive fashion gowns: a corded crepe evening gown and a lace evening ensemble costing.
A tea gown of 1930 in Georgette, with the natural waistline, tucks on the fitted hip-line and a longer skirt with uneven hem.
An early style in Georgette, with flaring, bias-cut skirt and spray of flowers on the shoulders.
Harlow Look-"Including bias cut dresses, wide legged cuffed trousers for women..." (Calasibetta,117)
Cossack Pajamas-"Pants plus tunic top closing at side front with stranding-band collar." (Calasibetta,128)
Children's Fashion
" Many mothers made their children's clothes from recycled material saved from flour bags, coats, and dresses" (Life in the 1930's and 1940's)
The children's clothes were kept simple and comfortable.
"Girls wore skirts, dresses, and shirts with knitted jumpers or cardigans." (Life in the 1930's and 1940's)
"Boys wore shorts, shirts (and ties) and jumpers or jackets." (Life in the 1930's and 1940's)
Children would wear soft hats when they went outside
"To school girls wore dark colored tunics or pinafores" (Life in the 1930's and 1940's)
"Boys wore dark blue or grey pants and white shirts" (Life in the 1930's and 1940's)
"Babies wore simple nighties and dresses with cotton nappies which their mothers washed and irons." (Life in the 1930's and 1940's)
Fads & Fashion Of The 1930s
During the 1930s citizens were plagued with economical hardships.
In order to keep children entertained, they were forced to be creative in the way they spent time instead of money.
Here are some well-known fads created in the 1930s:
Drive-in Movie Theaters
Miniature Golf
Betty Boop
Stamp Collecting
Hood Ornaments
Women's Clothing in the 1930's
Cowl Neckline- A draped neckline that falls into soft folds.(Calasibetta,117)
Slacks- Pants that became popular for women in the 1930's.(Calasibetta,133)
Bare Midriff Look- Originated look that came from a two piece dress. The top ending at the ribs or bust, and pants or skirt worn at the waistline. (Calasibetta,101)
Calf Length- A skirt or a dress that is worn below the knee. (Calasibetta)
Culottes- Any kind of pants designed to look like a skirt. (Calasibetta,)
Skirts were frequently longer in the back than the front. (Thomas)
The war brought the idea of low heels and square shoulders. (Thomas)
Dinner wear included a dress coat or the increasingly popular dinner jacket
The jacket was worn over matching trousers or flannels, or over knickerbockers or shorts that tapered just over the knee for golfing, hunting, or shooting
The loose-fitting, belted tweed Nor-folk jacket with pleats was popular for leisure wear
Working-class men wore simpler versions of the clothes that upper-class men wore
(Cowl Neckline)
(Bare Midriff Look)
Men's Clothing
More Men's Clothing
Men's dinner coat
More Women's Clothing in the 1930's
More Woman's Fashion
By: Sean Tabak, Francesca Rotella, Ian O'Daniel, and Erdemir Warner
"Rodex coats were established in fashion in the 'thirties" (Ewing 134)
"As country classics they were depicted in the elongated style of fashion drawing which prevailed" (Ewing 134)
"The backless evening dress was a main innovation" (Ewing 109)
"Fashion's sudden change: by 1930's skirts were longer, with more shape, and the general look was more feminine" (Ewing 108)
Backless dress
Longer skirts
Rodex jackets
Monopoly became a raging sensation by creator Charles B. Darrow in 1934.
Many say it was another copy of the creation Landlord by Lizzie J. Magie
Both games had connections of the true meaning "Poverty and Progress"
Darrow revealed his game to the famous Parker Brothers, an American toy and game company.
Sadly, his offer was turned down for having to many fundamental errors.
Darrow never gave up. He decided to make 5,000 copies of the game and sell them to all his friends and family.
He then sold them to a store in Philadelphia. Parker Brothers then became aware of this phenomenon and rethought the idea in 1935.
Parker Brothers introduced this game and 20 thousand sets were sold that week.
Workingmen wore detachable scuffs clipped by studs to protect their shirts form ink or city grime
Middle-and-upper-class office workers wore tunic-style white shirts with stiff, detachable high collars made of white linen or, for the less affluent, celluloid
Silk ties rested under the collar and were tied with a classic triangle-shaped knot
Shirt and cufflinks were of mother-of-pearl or onyx
Betty Boop
Americas first Cartoon Flapper Icon
Max Fleischer created Betty Boop August 9, 1930
Her first appearance was on 6th Talkartoon staring Bimbo
In 2002 she was voted #17 on best cartoon characters of all time
Betty, was thought as one of the most iconic sex symbols on animated shows
Since she was found as a sex figure it gave her some enemys
She has found international viewers in places such as Europe and Asia
During the time where the KKK was prospering some of the shows on Betty Boop had black musicians and they would receive threats to the studio
Drive-in Movie Theaters
A young man by the name of Richard Hollingshead started the sensation of drive-in movie theaters in the 1930s.
Hollingshead first experimented with a drive-in theater in his back yard.
He began by placing an old Kodak Projector on the hood of his car. The projector projected onto a screen nailed to a tree.
As a young sales manager he decided to expand his goal. He aired his first movie on a Tuesday of June 6, 1933 in Camden, New Jersey
The cost was 25 cents per car as well as 25 cents per person.
It became an immediate success for Hollingshead.
He went on to establish a drive in movie theater franchise throughout the United States.
Miniature Golf
Silk tie: classic triangle-shaped knot
Here is a quick clip advertising chic hairstyles in the 1930s.
An advertisement for the Drive-in Theaters
Tea Gown
Cossack Pajamas
Thanks For Watching!
Mini golf is a slang term for Miniature Golf
Tom Thumb the creator of Mini Golf sold over 3,000 sets of Mini Golf in 1930
The game is played with a putter, a ball, and obstacles
Mini golf started booming in the late 1930s when the depression was dying
In 1930 the U.S had the first national Mini Golf tournament it was called the National Tom Thumb and the top prize was 2,000 dollars
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