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Transcript of FFC Presentation
PR case and goals
RUN RUN RUN
It's about to finish
Oh, wait a minute!!!
Story angles matrix
Venue: Melia Hotel
Date: Oct 10th
Guests: Media, experts
Venue: Urban zones, High-rise building,…
Time: Oct 11th to Oct 20th
Guests: People living near the show
STORY ANGLES MATRIX
Conference about health, food
PR articles, PR Topics on related forums
(cc) image by jantik on Flickr
FFC launching PR Timeline
From FFC's products
Backup plan for food menu
Delivery report about support to farmers
Pre-announcement to customers and media
Strict quality management
Admit the case and start investigating immediately
Upgrade safety standard and announce widely
Strict relationship management
Conference between concerned parties to find out difficulty
Improve relationship management and report widely