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FFC Presentation

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by

Huy Le

on 1 November 2014

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Transcript of FFC Presentation

What is FFC ???
Now let's
START!!!

Pre-launching
Launching
Post-
launching

PR case and goals
Q&A
Crisis Response
Let's begin
RUN RUN RUN
It's about to finish
Oh, wait a minute!!!
Situation
Story angles matrix
FreeBirds Communication
proudly presents

Press conference
Venue: Melia Hotel
Date: Oct 10th
Guests: Media, experts
Mini shows
Venue: Urban zones, High-rise building,…
Time: Oct 11th to Oct 20th
Guests: People living near the show
STORY ANGLES MATRIX
Testimonial: Celebrity
Conference about health, food
PR articles, PR Topics on related forums
Current facts
PR goals
Target
Key message
Real
Real
Real
30%
75%
2002 March
(cc) image by jantik on Flickr
FFC launching PR Timeline
Sep
Cause
Weather
Disaster
Planning management
Preparedness
Handling
Recovery
Cause
From FFC's products
Others
Preparedness
Handling
Recovery
Cause
Benefit conflict
Competition
Preparedness
Handling
Recovery
Backup plan for food menu
Delivery report about support to farmers
Pre-announcement to customers and media
Strict quality management
Admit the case and start investigating immediately
Upgrade safety standard and announce widely
Strict relationship management
Conference between concerned parties to find out difficulty
Improve relationship management and report widely
2012
Nov
Oct
Launching
Pre-launching
Launching
Post-
Launching
Full transcript