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Big Data - How DO You Eat a Digital Elephant?
Transcript of Big Data - How DO You Eat a Digital Elephant?
Where We're Headed
Elephant in the Room:
Just What IS "Big Data"
It Just Takes Peanuts:
Tools for Wrangling Big Data
Elephant Trainers Wanted
3 Projects You Can Try Today
"Photoshop for Data"
Big Data is...
My name's Eric.
VP Partnerships, Digital Dallas
A Saas platform for gathering, analyzing, and responding to social conversations.
What is "Big Data"?
"How do you eat a digital elephant?"
tweets per day
shares traded per day by "robots"
of data generated per day
(747 Jet Engine)
pounds of thrust per engine
per hour turning (1 L.O.C.)
of text 23x faster
Getting Your Feet Wet
in Big Data
customer transactions per hour
of data in storage
of data in the digital universe today.
scanned in every 30 minutes
"Likes" given per day
How Big Data Gets
searches per day in 2011
of data processed per day... in 2009!
Open-source software framework
Distributes applications across servers
Originated by Google in MapReduce
Allows for data "sharding"
No pre-built relationships
Big Data infrastructure and software on demand
$198.9M revenue FY '13
Leading provider and supporter of Hadoop
$900M round (Series F) raise
Google Flu Trends
FoldIt DARPA Game
Obama Inauguration 2009
More from Many Eyes
Not Just Big.
Institute of Management
April 21, 2014
2,394 words and 894 unique words.
Top word in the cloud was “nation” with 12 mentions.
Obama Inauguration 2013
2,115 words and781 unique words.
Top word in the cloud was “people” with 11 mentions.
Obama 2009: Word Tree
Obama 2013: Word Tree
1. Overwhelms current methods of manipulation and mining
2. Requires an outside source of structure to create meaning
3. Builds solutions for scale, rather than for sample
A consultancy that helps clients make sense of data.
"Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it..."
-- Dan Ariely
"Smaller than a
"touched" by activites per day
1 L.O.C every
More examples available at
@eswayne | eswayne.com/talks