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Big Data - How DO You Eat a Digital Elephant?

https://www.ismdallas.org/insidepages/meetings/details.cfm?meetingid=fda15896-bdbb-316d-776d-c2fbae8d3d20
by

Eric Swayne

on 6 May 2015

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Transcript of Big Data - How DO You Eat a Digital Elephant?

BIG DATA
Where We're Headed
Elephant in the Room:
Just What IS "Big Data"

It Just Takes Peanuts:
Tools for Wrangling Big Data

Elephant Trainers Wanted
:
3 Projects You Can Try Today
1
2
3
Voyant Tools
Many Eyes
Tableau Public
"Photoshop for Data"
Big Data is...
Howdy!
My name's Eric.
About Me:
Founder, DataNarrate
Product, MutualMind
Analytics, BuzzShift
VP Partnerships, Digital Dallas
@eswayne
MutualMind

[myoo-choo-uhl mahynd]
:
A Saas platform for gathering, analyzing, and responding to social conversations.
What is "Big Data"?
Big Data
...or,
"How do you eat a digital elephant?"
152 million
physical items
838 miles
of bookshelves
10 terabytes
printed data
<
Twitter
400 million
tweets per day
4 terabytes
per day
2.5 days
per L.O.C.
Wikipedia
(September 2010)
3.1 million
articles posted
5 terabytes
of text
New York
Stock Exchange
490 million
shares traded per day by "robots"
1 terabyte
of data generated per day
Boeing
(747 Jet Engine)
63 thousand
pounds of thrust per engine
10 terabytes
per hour turning (1 L.O.C.)
<
.5 L.O.C.s
of text 23x faster
Getting Your Feet Wet
in Big Data
1 million+
customer transactions per hour
2.5 petabytes
of data in storage
2.7 zetabytes
of data in the digital universe today.
105 terabytes
scanned in every 30 minutes
2.7 billion
"Likes" given per day
How Big Data Gets
Wrangled
4.7

billion
searches per day in 2011
24 petabytes
of data processed per day... in 2009!
Hadoop
[hah-doop]
Open-source software framework
Distributes applications across servers
Originated by Google in MapReduce
NoSQL
Non-relational databases
Allows for data "sharding"
No pre-built relationships
Big Data infrastructure and software on demand
$198.9M revenue FY '13
Leading provider and supporter of Hadoop
$900M round (Series F) raise
YouTube's Funniest
Video
Google Flu Trends
Crisis Management
FoldIt DARPA Game
Obama Inauguration 2009
More from Many Eyes
Not Just Big.
Institute of Management
Consultants
Consultant's Forum
Eric Swayne
@eswayne
eswayne.com/talks
April 21, 2014
2,394 words and 894 unique words.
Top word in the cloud was “nation” with 12 mentions.
Obama Inauguration 2013
2,115 words and781 unique words.
Top word in the cloud was “people” with 11 mentions.
http://voyant-tools.org/
http://www-958.ibm.com/software/analytics/manyeyes/
Obama 2009: Word Tree
America
Obama 2013: Word Tree
America
http://www.tableausoftware.com/public/
BONUS TOOLS!!
Big Data...
1. Overwhelms current methods of manipulation and mining
2. Requires an outside source of structure to create meaning
3. Builds solutions for scale, rather than for sample
VOLUME
VARIETY
VERACITY
DataNarrate

[dey-tuh nar-eyt]
:
A consultancy that helps clients make sense of data.
"Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it..."
-- Dan Ariely
"Smaller than a
dime
on a
basketball court"
29 petabytes
"touched" by activites per day
1 L.O.C every
6 hours
More examples available at
http://bit.ly/librariesofcongress
@eswayne | eswayne.com/talks
Thank You!
Full transcript