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Managing Your Design Clients

GD245 Independent Design Practice
by

Lisa Langenhop

on 18 November 2013

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Transcript of Managing Your Design Clients

MANAGING YOUR
GRAPHIC DESIGN CLIENT

FIRST, MANAGE YOURSELF
COMMUNICATION IS KEY
MANAGE YOUR MEETINGS
Figure out your process
Organize and refine your process
Strive for efficiency with accuracy

SOME SUGGESTIONS
Daily to do lists
In house project list (chalkboard / white board)
Color coordinated Calendar
Job Jackets (keep them in order of priority/deadline)
Find out how your client likes to communicate, AND what is necessary to communicate successfully with them

Set a communication schedule - be Purposeful!
Better to be over-communicative than under
Try to touch base with all open project clients at least once a week
Determine what communication needs to happen at the beginning of each week

YOUR CLIENT IS NOT YOUR ENEMY!
Meetings can suck time, but sometimes they are required. Be purposeful about when and how you have scheduled meetings.

SOME TIPS
Have an agenda
Always end the meeting with action points and next steps
Follow up the meeting with a recap email
Not only will it insure that everyone is on the same page, but it also gives you written record of the meeting content
Images from jeremeyandkathleen.blogspot.com
LISTEN!
Then,
GUIDE
LISTEN
9 out of 10 times when there is conflict, it is the designer's fault!
Listen to your client from the beginning, and you will efficiently be able to meet their goals, not yours.

GUIDE
Present yourself as a friendly authority.
You are not an order taker, but an expert
Restate what you think they need, and then add your recommendations
Walk them through the process and guidelines
Don't get annoyed or confrontational-
This may be their first time in this whole process!
You are on the same team
By helping them you are helping yourself
Full transcript