Year 11 Business Studies- Marketing Strategy

The Marketing strategy This sounds so general, what on earth is a marketing strategy A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage Isn't that a marketing plan? A marketing plan details the steps a business will take to achieve its goal. A marketing strategy is about setting the vision and how the business wants to position itself That's all well and good, but surely there's more to it than that. Generic strategies-

- Product Differentiation
- Cost Leadership
- Market Segmentation Growth Strategies-

- Horizontal integration
- Vertical integration
- Diversification
- Intensification So What do you want me to do with this? Big and.... ... small ... small Lets look at some strategies that a business can use Strategies based on market dominance-

-Leader
- Challenger
- Follower
- Nicher I would like you to think about McDonalds. What kind of marketing strategies do they have? Let's use an organisational chart to describe this Marketing
Strategy Choose a market dominance strategy Choose a generic strategy Growth Strategy Horizontal Integration Vertical Integration Diversification Leader Challenger Follower Product Differentiation Cost Leadership Market Segmentation Now it's your turn.

We would like you to create an organisational chart that adresses the following task- Devise a brief marketing strategy which highlights the main strategies the school could use to attract more pupils to the school School Insert Categorizing schemes- Insert which strategy you will use- If you want to learn more- Otherwise We'll use the Prezi edit function so you can edit the organisational chart using the SmartBoard