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Integrated digital strategy

Building the UO's top digital properties

Zack Barnett

on 6 September 2012

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Transcript of Integrated digital strategy

The old web Number of full views of 38 videos — October 2011 to October 2012. 19K Integrated tools 40.2 million Number of page views on UO home site between launch on Oct. 19, 2010, and June 1, 2012. Responsive design m.uoregon.edu Now Imagine Played leading role in new Admissions site Web Communications Class
with Organizational Development and Training webcom.uoregon.edu Web Standards 2010-2011: Build momentum, capture traffic Social Media StudentAdvisor.com ranks UO among top universities in social media, among Harvard, Johns Hopkins, and Stanford. "Without a doubt Oregon's Social Media Index is our favorite."

— Student Advisor (Washington Post company), ranking the UO at no. 11 among universities in social media Social Media Guidelines Averaging around 1,000 page views a month from 50 countries. Leadership Integrating key social properties into single dashboard for management, monitoring, and measurement. More photos, video Going Mobile:
82 percent of prospective students
86 percent of prospective parents Source: Noel Levitz 2010 E-expectations survey
Minority students more likely to access university site with smart phone.
Lowest income teens more likely to use phone to go online. Diversity: More than half of prospective students and 43 percent of their parents watch videos on university sites. Percent increase in mobile traffic to uoregon.edu between the same week in 2010 and 2011. (10/19 to 10/26) 68 Promote efficiency and best practices in:
Design Campus resources:
Every school/college has web staff/hosting
Four developers & designer in IS/academic tech
Divisions have multiple web developers (FA/SA)
Web Com to purchase framework, allowing design/functionality to be further unified.
EduBlogs, blogs.uoregon.edu 2011 and beyond: FUNNEL TRAFFIC,
promote campus web excellence Source: Noel Levitz 2010 E-expectations survey Leading and collaborating on Web Development
& Drupal groups with Finance and Administration, Information Services, and Academic Technology. Digital Communications Council Expanded scope: the UO's digital footprint, video, photos, app
Expanded membership: IS, InfoGraphics September 1, 2011, to October 31, 2011
More than 7,500 average mobile page views each
month — more than double. Mobile April 1, 2011, to August 31, 2011
3,400 average mobile page views each month
Executive theme University Relations family Blog Winter '11: Twenty-five students with double-digit waiting list
Spring '11: Fifteen attendees
Fall '11: At capacity (25) with wait list
Spring '12 Drupal training with OSU trainer Number of homepage features in all of 2009. 31 Outcome-based digital communications Homepage features/spotlights in 2011. 117 Pageviews on Celebrating Champions in 2011 250,954 Using an integrated approach, not just the UO homepage, but social media and video, helped result in... Facebook Fanbase
April 2009: 3,600
June 1, 2012: 222,040
July 1, 2012: 226,794
August, 1, 2012: 230,637
Sept. 1, 2012: 234,862 Manage 22 sites National Leadership Social media rankings and reputation
Presented Champions at national web conference
Led national webinar with University of North Carolina-Chapel Hill
Routinely field calls from SEC, Pac-12, and other schools wanting to learn from us. Video Leadership Video standards for graphics, calls to action, and closed captions. UOregon Now available for iPhone and Android. Listed with TechTransfer as owning a portion of the app with InfoGraphics, which does the lion's share of the work on the app. Adding alumni outreach to it. In last 14 months Built or rebuilt 12 sites uorelations.uoregon.edu
uoresearch.uoregon.edu A CMS at the click of a button:
UO templates for groups, classes
Blogging/websites for personal use UO Blogs Measure outcomes What are sites intended to do?

How do we ensure content, design, development and measurements align
with that purpose?

By end of 2012, we will lead the centralization of developers' code using shared repository. (When we make updates to our code, people around campus can download our updates at the push of a button.) Pageviews on Celebrating Champions 2011-2012 #1 BCS Nat'l Championship
Jan. 10, 2011 #2 2012 Rose Bowl
Jan. 2, 2012 #3 Commencement 2012
June 18, 2012 Leveraging National Attention, Celebrating Events Everything we create, design, write, publish or produce is built around a specific strategic communications objective, which will be tied directly to a goal(s). (#3 in Pac-12, behind UCLA 240K and Stanford 415K) A single site responding screen size (desktop, iPad, iPhone)
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