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Tesco Bank in the Future

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by

Dara Quane

on 26 September 2013

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Transcript of Tesco Bank in the Future

in its Digital Future

Digital Opportunities
Digital presence is paramount to success
Movement towards mobile technologies and a multi-channel platform
Ease of access & immediacy of action driving digital forward
Website
Amount of content
Layout
Semiotics
Responsive technology
1% increase mobile traffic per month
Native design
Device specific
Visually appealing, unique & intuitive
Digital Wallet
Facilitates ease of payment
Touchless technology
Linked to Clubcard & rewards
Tesco Bank's Digital Future
Bringing it "In House"
International benchmarking
Future proofing
Mobile Apps
Full transcript