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Why is Mobile Important

A beginners guide to why mobile is important for businesses and why just making it fit is a dangerous strategy. Data comes from www.gomez.com and www.business2community.com.
by

Mike Read

on 24 January 2013

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Transcript of Why is Mobile Important

Why is Mobile Important? It's Getting Bigger A lot bigger! 2012 2013 Mobile Visitors Desktop
Visitors Remember these arguments? "The website is not important, we have higher priorities." You wouldn't dream of using these arguments for your main website.

So why use them for mobile? The experience is often disappointing, visits are cut short and customers are lost. Online visitors are checking out you and your competition in an increasingly varied and mobile way. When they visit a great mobile site they stay longer and are more likely to engage. Give visitors what they want and... Win more business online with your mobile strategy... Half your visitors will be mobile in 2014 Turn this to your advantage... eBay sells something via a mobile phone every two seconds.

50% of mothers day sales were via mobile in 2012.

Tablet searches increased 23% after Christmas day.

Marketeers rank mobile optimization as the most exciting digital opportunity in 2013. www.taptiva.com "So long as something is up and readable that is fine for now." "It doesn't matter if information is difficult to find, people will make the effort." That's soon to cover half your website visitors... 57% of global mobile web users had a problem accessing a website in 2011

Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone

57% are unlikely to recommend the site after a bad experience. Taptiva doubled the average number of page views on their first live site.
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