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Digital media's influence on the way we consume music

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by

Julia Quantrill

on 13 October 2014

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Transcript of Digital media's influence on the way we consume music

Music B.C*
The emerging internet age
enabled many technological
advancements for music...
Digital
media's
influence
on the
way we
consume
music

*Before (Digital)
Consumption
Radio
Cassette
Single/Album
Music Video
1989
CD Single/Album
The Internet
is launched
Launched Online
May 1999
Free online
music (MP3)
file sharing
software
4 Millions
Songs in
circulation
by October 1999
Napster Community grew to
20 Million by March 2000
Then there was
1989-1999
Devised in the mid 1990s allowing
audio files to be compressed
without losing quality
Was essential to the
online music revolution
The MP3
Vinyl EP/LP
MP3 (MPEG ) Audio Layer III
*Before (Digital)
Communities
Flashback
Napster Community peaked at
57 Million
at the end of 2000
Record
Labels
Under
threat
Lawsuits
In early 2001
US courts rule
in favour of the Record Labels and order Napster to start charging or close entirely.

Copyright
issues
Discruntled Musicians
Napster inspires new P2P
File Sharing Software

While the lawsuits continue
2001 Apple Launch the Ipod
iPod+iTunes=
Music Revolution
iTunes online store
opens in the US 2003
Apple iTunes
success leads to
Record Industry
failure
On-demand music
Streaming up 34.7%
Apple mastermind and CEO Steve Jobs
had the
product, the power
and the
passion
to sell the iTunes store concept to the major record labels who happily licenced their music catalogues
to Apple in support of
Steve Job's Vision
Apple sell
4 billion songs
Apple stocks rise from
$8 to $80 Billion in 4 years
2003 -
- 2010
Physical Music Sales
Drop 32%
Record Label Warner
Stocks plummet
...but by 2013
Music Streaming

Services
are emerging and growing in popularity
Streaming: The Future of the Music Industry
2014
Music download sales down 13.3%
Music - Movies
- Games - Books
Curated Content Sources
2000
http://www.scoop.it/t/digital-media-s-influence-on-music-consumption
Full transcript