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Internet Librarian Presentation, October 27, 2013

LACMTA

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Transcript of Internet Librarian Presentation, October 27, 2013

What do we have?
High-interest collection dating back to 1873
40% unique
50,000 items
Multiple formats
Hungry users
Providing greater access to materials without negative impact to staff
Supporting our institution’s mission
Immediacy: “Expectation economy” and time-sensitive value
Budget and time constraints (57% budget cut in FY10)

Meet the growing information needs of internal and external users
Providing greater access to materials without negative impact to material
Educating internal and external users and potential users about the value of information
Our Eight “Better Than Free” Generative Values Of Digitization:

•Immediacy
•Personalization
•Interpretation
•Authenticity
•Accessibility
•Findability
•Embodiment
•Patronage
Personalization: Delivery tailored to needs and proficiency of user
Interpretation: Access to everything can be just as useless as access to nothing
Authenticity: Reinforcing the perception of providing original, unaltered information
Accessibility: Elbowing our way into an increasingly agile and mobile world
Findability: Providing access means nothing if users cannot locate it
Embodiment: Becoming a trusted source for and protector of primary resources
Patronage: The only thing better than free is more of it – Keep them coming back for more
3 Phases of Digitization:
CALIFORNIA HIGHWAYS
(1924-1967)

Most important periodical relating to state road and highway planning & construction

Compliments Metro’s growing involvement in highway management

Supports scholarly research comparing history of transit to history of automobile use
Determining mutually-beneficial relationship: Occidental College

Key components:

•Scanning each issue
•Consistent OCR, resizing and metadata are all important!
•Systematic file naming for predictable root URL
•Creating a Google Custom Search interface for full-text searching
•Two persistent URL links: one for file directory, one for GCS
•Add both links to OCLC Master Record
OK, this sounds like it is MORE work, not less!
AUTOMATED PROCESSES:
Phase 1:
Digitize content as needed/ Be nimble

Phase 1 Activities:
Early days: Scan and send documents as requested “on demand”

Problems with file size and email restrictions >> Solution: Externally-accessible server

Begin scanning photos to launch Flickr collection
Phase 1 Behind the Scenes:
Daily Transportation Headlines: Become an integral part of the information landscape

Email via Reference (save those questions and answers!)

Build resource lists on external website and intranet portal
Phase 2: Digitize more systematically
(promote and re-purpose)

Scan project collections

Begin adding links to catalog records

Harvesting "born digital" and gray literature

Initiate document sharing site

Establish ourselves as responsive and reliable
Phase 2 Activities:
Phase 2 Behind the Scenes:
Primary Resources Blog for deeper research and bigger stories

Twitter, Facebook, Paper.li: Communicating every day

Enhancing Flickr, YouTube

Accommodate growing need for externally-accessible resources (http://libraryarchives.metro.net/DPGTL)

Automatic feeds to Facebook and Twitter
Phase 3:
Digitizing Comprehensively &
Inter-relate Everything

Phase 3 Activities:
Phase 3 Behind the Scenes:
Shelf-by-shelf inventory

Establishing protocols for OCR, standardized metadata, file structure

Harvesting embedded content as stand-alone resources (e.g. maps, charts)
Explore new collaborations (Historypin, California Highways)

Explore new tools (“This Date” calendar, timeline, family tree, knowledge base)
What we don't have
...with 2 full time librarians
Google Custom Search

Create > Communicate >
Re-purpose > Promote
Automating News & Information: Paper.li, Twitterfeed
Exploiting RSS to automatically feed properties for effortless dynamic content
Los Angeles County
Metropolitan Transportation Authority
Library, Archive & Records

The Dorothy Peyton Gray Transportation Library and Archive is one of the most comprehensive transit operator-owned library resources in the United States. As the only multimodal transportation library in Southern California, we serve employees, the public, governments and research institutions.
We will never have enough people, enough time, or enough money to rely on traditional library services effectively
Challenge:
Preserving original content without limiting consumption
Accommodate increasing demands in the Measure R era
Clearly, the traditional model does not work with this paradigm!
Digitization:
How it all started
Preserve originals
Allow for multiple simultaneous users
Allow us and users to repurpose
Enable sharing large documents
Rethinking the Library/Archive:
More than just a "clearinghouse"
News/ Information
Resource Sharing
Social Networking
Guiding principles that make digitization even better than "free" library services (value-added)
How have you approached digitization?
Thinking about digitization and social media:
News and Information
Resource Sharing
Social Networking
Social Media:
How it all started
The Los Angeles Transportation Headlines:
Define yourself before others define you
Blog + RSS feed + Email subscription = Success
Nearly 8 years later, still going strong
How do we communicate the value of this focus and remind users every day that we are a vital part of the organization as well as regional history?
“Digitization” vs.
“24/7 Access / “Anytime, Anywhere”
News and Information:
Blog
Twitter
Paper.li
Resource Sharing:
Catalog
OAC
Flickr
YouTube
Scribd
(discovery tools vs. preservation tools)
There is a social media tool to facilitate
every aspect of what we want to do.
It all started with news -
Collect and disseminate
Multiple ways to collect, multiple ways to disseminate
about our agency
How can we lessen the burden?
RSS, Readers
Blog RSS, email subscription, links from other tools and webpages
Other disseminators began repurposing our news
Automating Twitter
Building Paper.li
Hyper-automated
Blogger to Wordpress
Widgets and Plug-Ins
Apps (Mobile App for Metro)
Repurposing existing Library 1.0 Tools into something more compelling
Anniversaries & Facts
resources becomes
Primary Resources calendar
The calendar offers us an opportunity to promote other resources associated with that date, as well as extracted resources from the digitization project.
Our previously answered reference question file (ready reference file) becomes a KNOWLEDGE BASE WIKI
RESOURCE SHARING
Discovery tools like Flickr, YouTube are great,
but will they be around in 10 years? 5 years?
Now we have cloud computing,
so you can host your own stuff but promote it for discovery through popular free (or low-cost) web-based tools
OUR FLICKR STORY (Fall 2008 - Present)
Batch uploads:
Quantity over Quality
OUR YOUTUBE STORY
(Fall 2008 - Present)
Conversion from film to DVD
Historypin
Using social media as a discovery tool
Automating Resource sharing functions: HistoryPin, crowdsourcing metadata projects
Automating Social Networking functions: Facebook (RSS Graffiti)
WHAT LIES AHEAD:
“TO BOLDLY GO”…

Knowledge Base wiki will become platform for all information related to a topic: links out to Historypin for geographic and visual context (keep Flickr as a discovery tool)
Continue Headlines (Google Reader gone, Blogger platform continues, so challenges are always present even after you automate and refine)
Continue building calendar:
New dates, new items for existing dates, new resources for existing items. Our own mobile app in the future?
Robust suite of free, web-based social media tools
SUGGESTIONS FOR GETTING STARTED
READ! 23 Things, Internet Library conference proceedings...
Avoid the great irony:
Partner!
Stay abreast of business community & other external sectors (Fast Company, Harvard Business Review, Tech Blogs, Pew Center Studies, Major newspapers including science, innovation, tech, travel)

VISUAL RESOURCES created 23 Things for Archivists
Sacramento as Subject?
California as Subject?
DOTs as Subject?
We did a lot of this alone, but we certainly have thrived because of the experiences and support from LA as Subject, SLA-TRAN and other information professionals we work with.
SOCIAL NETWORKING
Facebook // RSS Graffiti //
Establishing your expertise in the community to comment on news stories etc.
Time
Staff
Peak Budget
Traditional Access
Digitization and social media are logical options - and are even more effective when they are paired together
Providing context for complex social, political, historical nature of transportation
Informing users how the past and present informs the future
NEWS & INFORMATION
Digitization and Social Media:
Killing two birds with one stone
Paper.li
Unanticipated Events:
Integrating Everything
Case study: Repurposed extracted resources
Centrally hosted information about a particular topic
Which values resonate with you?
Our role in the larger information community:
http://metroprimaryresources.info/
How do you share news of your activities & accomplishments?
Unanticipated events
How do you approach social networking?
"Pacific Coast Highway"
Leveraging search capability
Tiki-Toki
People Plotr
Overdrive at the Getty
Collaborate
Grants
Buddy up
Kenn Bicknell
IL2013
October 27, 2013

NEH Preservation Grant
Los Angeles Railway Library, established 1937
Serving 9,000 employees plus other constituents
Find your tribe and leverage your collective strengths!
Compelling resources + viral marketing = SUCCESS
California Preservation Assessment Project
Deadline: March, 2014
10 Archives each year in California
Informal application: <5 pages
http://calpreservation.org/cpp/projects/cpap
Deadline: May, 2014 for projects beginning Jan, 2015
113 / 316 awards per year (36%)
Guidelines / Resources: http://www.neh.gov/grants/preservation/preservation-assistance-grants-smaller-institutions

Institute of Museum & Library Services Grant
Conservation
Collection management
Community engagement
http://www.imls.gov


Metro Library & Caltrans digitization collaboration:
Pre-1924 reports
Annual Street & Highway conference proceedings
Photographs (1919 - present)
Los Angeles transit material

Other Metro Library & Caltrans collaborations
Conference programs
Transportation outreach
Museum exhibits
Journal articles
Publications

bicknellk@metro.net
Full transcript