Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
The News Cycle
Transcript of The News Cycle
Are you paying attention?
If you see the secret Twitter bird during our presentation, then tweet @NewsCycleJ4K with the time, the name of the presenter and #J4K Follow us:
@NewsCycleJ4K From pre-TV to all news, all the time History By Roz Chast (The NeWYorker) of The News Cycle By The Canadian Communications Foundation Timeline:
The History of Canadian Broadcasting http://www.broadcasting-history.ca/timeline/CCFTimeline.swf -Cable News Network (CNN) began in 1980
-First to test U.S. market for 24-hour news channel
-Founder: Ted Turner The CNN Effect In March 2000, Tony Silvia interviewed Tom Johnson, then the chairman, president and CEO of CNN News Group: * Tiananmen Square (Beijing 1989), Persian Gulf War ('90-'91), dissolution of Yugoslavia and the Soviet Union (1992)... "I genuinely believe that CNN revolutionized the entire news world. It brought 24-hour news to both those within the United States and around the world so that no longer did viewers or, for that matter, listeners as well, need to tune in at pre-determined hours of the day - hours that had been set by producers, largely in New York - rather than at the convenience of the people who really needed news and information around the clock." CBC Newsworld, Canada's first cable news channel launched in 1989 CBC Newsworld launches http://www.cbc.ca/archives/categories/arts-entertainment/media/change-comes-to-cbc-news/launch-of-cbc-newsworld.html -After all-news networks developed, things began to change
-Throughout the 80s and 90s, more TV stations emerge, which means more choice
-More specialty channels than ever
-1995: Direct-to-home satellite
-Then, of course, there's the Internet (gains popularity early/mid 90s)
-News is at our fingertips 24/7
-We are prosumers 24-hour News Cycle Mr. Klaus Pohle And Now a Word From Someone You all Know... Photos courtesy of The New York Times - A Day in the Life of a Journalistic Speed Freak The driving motives of the news cycle Timeliness, Accuracy, Technology and Speed Breaking News
Stages of the News Cycle The news curve has four stages: breaking news, context, analysis and archival - Gaurav Mishra, The Holmes Report 2012 The 24 hour news cycle vs. the 86, 400 second news cycle Jim Palmateer, Globe and Mail Production Editor
"The work life has changed;
reporters are expected to file all day long
between all the digital platforms and getting final stories
ready for print;
editing too happens all day as stories are
selected and readied
for whatever platform they are being directed.
Basically, unlike when I started in the business 40 years ago,
once the paper was gone the only thing you could do was wait
until the next day to update or fix.
Now it’s done within minutes by using whatever
platform is available at the time." Changing Newsrooms and real-time news What drives the constant and accelerated production of news? How has the news cycle changed? Industry perspective Via Community Organizer 2.0 The Journalist's Perspective Affects of the News Cycle 24/7
"The 24-hour news cycle--and the technology that has made it possible to relay news and images instantly--has exposed journalists to greater risk for longer, unbroken periods."
- Santiago Lyon, director of photography at the AP The Journalist News Organizations Communications What does the future look like for journalists and the news cycle? The News Now
... and Tomorrow How do newspapers compete with the demand for instant news? •“In today’s newspapers, stories tend to be gathered faster and under greater pressure by a smaller, less experienced staff of reporters, then are passed more quickly through fewer, less experienced, editing hands on their way to publication.”
— PEWPEJ said in the 2008 report André Picard, health reporter and columnist for The Globe and Mail, told me, “I no longer work for a newspaper. Now they call me a ‘content provider’”
The Globe and Mail isn't a newspaper anymore, it is a “media organization" How the newspaper 24-hour news cycle is changing "What's lagging behind to some extent is the perception of our brand as a breaking news brand. Particularly on 7 July (London Bombings), the scale of the jump in traffic at the BBC and Sky, for example was much greater than us, because I think we're still perceived as a newspaper brand and not the place to go for instant breaking news."
— Pete Bale said as Editorial Director of Times Online, 2010 "Desperation is certainly the mother of innovation." John Paton, CEO of Digital First Media Social Media Jobs
PR Jobs Citizen Journalism
More is less "24/7 reporting—driven by the Internet—is perilous for news providers and puts responsible reporting in jeopardy." - Peter Funt, WSJ .
“Digital first, and print last”
— John Paton Are pay walls the answer for newspapers? Will people pay for 'quality’ news? The Globe and Mail pay wall will look a lot like the New York Times model.
What will this mean for Twitter?
"Twitter is my news wire now," says •André Picard, Globe and Mail content provider. “Most newspapers have already evolved in the direction of blogs. The news cycle is constant and nonstop now, even for daily newspapers.” The Solution? Highway 174 Sinkhole Following a Story Through the News Cycle The Highway 174 Sinkhole Song CONTEXT "No matter what business you are, if you don't know what is happening in the news, then you're not going to seem important and relevant."
-Kelsey Atkinson, J-school Grad and Online Marketer Hired Help
Homework Global Innovation Mobile Commons offers companies, health organizations, non-profits, and government agencies simple tools to reach people on the device they use most – their mobile phones. They run text-messaging-based campaigns. The Maslach Burnout Inventory-General Survey, was developed to measure the rate of burnout among professionals not working in human services, Reinardy tried to examine whether age, job title, and newspaper circulation would affect journalist job burnout. Burnout Average income of respondents: $48 493
Age: 41.6 yrs
Journalistic Experience: 17.8 yrs
The majority of the respondents were reporters, followed by news editors, copy editors, executive editors and photographers
“When the journalists were asked if they had intentions to leave newspaper journalism, 25.7 percent answered ‘yes’ and 36.2 percent answered ‘don' know.’”
-Dr. Scott Reinardy, professor at Ball State University and former sports reporter How will the constant demand
for news be met? — Hamilton Nolan, editor and blogger for Gawker John Paton says the solution is in branding and the right digital marketing.
“Digital revenues can pay for newspaper newsrooms.”
Google News creator Krishna Bharat
1. Clarity over the role of every journalistic organization
2. Use of social networks much more than today
3. Efficient Packaging and Payment
4. Smarter Ads
5. Interesting new ways of packaging 5 Things Need To Happen For News To Survive .
⋅This idea revolves around the concept of specialization or localization. Making newspapers objectives and audiences targeted. This is similar to what Spot.us is doing — localized freelance reporting. 1. Clarity over the role of every journalistic organization Ironic? Ironic?
Reporters and citizens turn to Twitter now to get updates and find stories. Think about Kony 2012 — That YouTube video exploded and has become a part of the "flash and burn-out" effect of the news cycle.
Easy ways to pay for exactly what the audience wants! The web is overwhelming with information. If journalists do what we do best, turn chaos into condensed, concrete stories, then I think we have a chance of people buying into the quality.
The Globe and Mail has this idea with packages and subscriptions. But will people buy into it? Bharat thinks so.
We can see this in Custom content in the Globe and Mail newspapers.
Also, advertisers are taking advantage of social media.
The Google Chrome commercials on YouTube are a good example of this.
Don't you love it when a Google search leads you to exactly what you want to know?
Sometimes people don’t want to browse through all the information, they want to know what is happening with a specific topic, event or situation NOW!
That information needs to be accessible to them instantly and easily. 2. The use of social media, more and more 3. Efficient Packaging and Payment 4. Smarter Ads 5. Interesting new ways of packaging “The future of journalism looks like an ad agency,”
Writes Globe and Mail reporter Simon Houpt.
They need the money because journalists
won’t be able to do unpaid
internships for a living.
The Marketing Journalist We may be the Mad Men of the next generation BREAKING Breaking News The Ottawa Citizen's first tweet came from Meghan Hurley, the reporter on the scene.
C ANALYSIS Portable Video Cameras: -Video cassettes (1950s)
-Portable videotape used in 1976 U.S. presidential campaign Majic Morning Tribute @174Sinkhole ARCHIVE Tim Kotcheff talks about transporting film footage
in the 70s: http://www.broadcasting-history.ca/index3.html What does this mean for journalists and their audiences? Satellite: "[The news cycle] is the sort of democratization of news media, things like twitter are allowing people to get a look in real time at how reporters to do their job.” - Kristy Nease CBC *Anik in 1972
-improving technology and portability
-SNG becomes more popular in the 80s
in the U.S. "I also listened to my followers, the majority of which were stuck in traffic and really were the witnesses to the whole thing. They provided me with the best information overall and much of the material for the tweets that I made.” - Jason @174Sinkhole "I believe speed is the enemy of careful, thoughtful reporting ... he time to report, to place stories in a larger context, shrinks, as does the ability of the press to ignore the clamor for Gotcha headlines." - Ken Auletta, The New Yorker. Is the news cycle diminishing both the quality and factual presence of journalism?
Is it blurring the lines between citizen accounts and journalist’s articles?
Or is it a way to bridge gaps between citizens and journalists? https://twitter.com/NewsCycleJ4K “We are in an infancy stage, where we are testing what works for what. The transition is messy, but if we do not adapt, we will be nothing in the future.” (The Acceleration of News Cycles by Brandom Kleim 2006) — John Paton Photo courtesy of google images Critical Question: Do news organizations risk accuracy in their bid for breaking news?