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PR/Digital Media & Financial Plan
Transcript of PR/Digital Media & Financial Plan
creaopportunity in the Miami Market?
Digital & Social Marketing
Merging Social Sharing with Press
Wednesday, Decemeber 16, 2015
Vol XCIII, No. 311
Audience | Consumers
Offline & On-Time
PR/Digital Media Campaign PLAN
The most important goal is to support and extend our message.
Online Marketing & Adverising
Brain & Company
Partners & Partnerships
Support & extend the message.
Journalist rely on socal media.
Focusing on shareing a message then advertising your products
Capturing the attention of industry experts
When something happens in the industry or a afliated indsutry, that is the time to capture an audience. (i.e. Lysol Commerical Controversy)
Sharing & Resharing
What is our opportunity in the market?
How can we satisy that need?
How are we different?
What is the compeition doing? How are they succeeding?
The Value Hardware
Crate & Barrel
House of Appliances
Trade Show List 2015
Tropical Living & Design
The Miami Herald
Home Pros Guide
Miami News Times
Half Page Ad's to run six-times schedule betweeten the new year and summer
Local Area Posting
Wynwood Arts Posting
Inforaphics on Public Property
Business to Business Adversiting
Neighboring Businesses Partnerships
Social Media Campaigns w/partners
Local Event Partnerships
Snow Birds flight
Activity: 4-9 Hour a Day
Facebook: 4-6x/day| Half Hour
Twitter : 8-12x/day | Half Hour
Instagram : 2-4x/day| Hour
Google + : 4-6x/day| Half Hour
LinkedIn Op-Ed: 1-2/week| 6+ Hours
Graphic Projects : 2-5x/week| 1-3 Hours
Web/Media Maintance: daily/ Half Hour
Video/Photos Editing & Creation: Rolling
Out of Office: 1 Hour Day
On-Site & Events: 4-6 Hours a Week
Where do our potential customers currently shop? Which social network has the right demographics? How do we bring our company culture to the Miami Market?
2. Fortify Platforms
3. Posting strategy