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Transcript of Apple Watch
Idalia Valerio, Victor Mejia, Evelyn Mueller, David Amparo, Luz Lambertus
Horizontal and Vertical Integration
High Dependence on iPhone and iPad
New Product- Apple Watch
Premium Pricing in Emerging Markets
Making innovative and powerful technology more accessible and relevant.
Apple Inc. is on the face of the earth to make new products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we make.
We participate in markets where we can make a significant contribution.
We believe in deep collaboration and cross-pollination of our groups.
We don't settle for anything less than excellence...
We are committed to ensuring the highest standards of social responsibility.
Consumers between 25 and 50 years old
Consumers between 25 and 50 years old.
Dedicated physically active consumers
Consumers between 30 and 50 years old
Consumers that use a watch as a luxury accessory
Consumers that use a watch on a daily basis
Features four invisible infrared & LED lights
Able to sense "Force Touch"
Features "NFCu7" Near Field Communication
New generation of watch collectors
Individuality through customization
Current Apple product users
Carries a custom designed chip
"Plug-less" Design / "MagSafe-style"
Premium Pricing Strategy
Apple Watch Sport - Prices starting at $349
Apple Watch - Prices starting at $449
Apple Watch Edition - Prices starting at $549
The ultimate modification to the Apple Watch Edition, made of 18-karat gold, could range in price between $5,000-$10,000
Mass promotion to penetrate target segments
Promotional tactics will need to be implemented to bring awareness to target segments.
An extensive interactive website
Introduce an Apple Watch Flagship
Establish Apple-owned counters at high-end retailers like Bloomingdale's & Saks 5th Avenue for Apple Watch and Apple Sport Collections
Apple Watch Sport collection will be available at retail stores such as Best Buy
Right Message to Right People
High Average Selling Price
Who We Are
Us Tech Company
Second most valuable brand in the world
Market share leader in the US smartphone industry (53%)
Things to Keep an Eye On
Apple Inc. SWOT
Apple = 8% decline
Competitors = 15% & above
Michael Porter's Five Forces