Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Apple Watch

No description
by

Luz Lambertus

on 15 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Apple Watch

Apple Watch
Watch Edition
Watch Sport
Conclusion
Agenda
Watch Sport
Implementation
Competitive Analysis
Idalia Valerio, Victor Mejia, Evelyn Mueller, David Amparo, Luz Lambertus
Mission

Positioning Statement

Product/Service Overview

Target Marketing

Competitive Analysis

Market Strategy

Implementation/Launch
Strengths
Horizontal and Vertical Integration
Weaknesses
High Dependence on iPhone and iPad
Opportunities
Apple Pay
New Product- Apple Watch
Challenges Overseas
Premium Pricing in Emerging Markets
Apple Watch
Product
Making innovative and powerful technology more accessible and relevant.
Positioning Statement
Apple Inc. is on the face of the earth to make new products.

We believe in the simple, not the complex.

We believe that we need to own and control the primary technologies behind the products we make.

We participate in markets where we can make a significant contribution.

We believe in deep collaboration and cross-pollination of our groups.

We don't settle for anything less than excellence...

We are committed to ensuring the highest standards of social responsibility.
Mission Statement
Target Market
Consumers between 25 and 50 years old

Mid/Upper Income

Technology fans

Early adopters
Consumers between 25 and 50 years old.

Middle Income

Technology fans

Dedicated physically active consumers
Consumers between 30 and 50 years old

High Income

Consumers that use a watch as a luxury accessory

Consumers that use a watch on a daily basis
Marketing Strategy
Features four invisible infrared & LED lights

Able to sense "Force Touch"

Features "NFCu7" Near Field Communication
New generation of watch collectors
Individuality through customization
Current Apple product users
Product Strategy
Carries a custom designed chip

"Plug-less" Design / "MagSafe-style"

Waterproof
Pricing Strategy:
Premium Pricing Strategy
Apple Watch Sport - Prices starting at $349

Apple Watch - Prices starting at $449

Apple Watch Edition - Prices starting at $549

The ultimate modification to the Apple Watch Edition, made of 18-karat gold, could range in price between $5,000-$10,000
Promotional/Advertising Strategy
Mass promotion to penetrate target segments

Promotional tactics will need to be implemented to bring awareness to target segments.
Mediums
Seeding
Social Media
An extensive interactive website
Place
Introduce an Apple Watch Flagship

Establish Apple-owned counters at high-end retailers like Bloomingdale's & Saks 5th Avenue for Apple Watch and Apple Sport Collections

Apple Watch Sport collection will be available at retail stores such as Best Buy
First Mover

Right Message to Right People
High Average Selling Price
Apple Inc.
Who We Are
Us Tech Company
Second most valuable brand in the world
Market share leader in the US smartphone industry (53%)
Threats
&
Things to Keep an Eye On
Differentiation
Relevance
Apple Inc. SWOT
Apple = 8% decline
Competitors = 15% & above
FY 2014
FY 2013
Michael Porter's Five Forces
Full transcript