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Transcript of Dove
Dove : Feel The Beautiful Feeling All Over
Presented To: Miss Fatima Akhund
Mahnoor Abdul Khaliq
World's third largest consumer goods company.
One of the oldest multinational companies.
Currently operating in over 100 countries.
A personal care brand.
Manufactured in over 15 countries including Germany, India, Pakistan, Argentina and United States.
Sold in over 35 countries.
Product Life Cycle
Product is in the introductory phase
For being in the market for only 3 years
Segmentation And Targetting
To create a realistic perception.
People can’t relate to the celebrities.
Dove is about real beauty and common women.
Sales Promotion Campaign
No benefit for the trader
So that traders buy your product in bulk.
More traders approach you
No benefit for the customer
Promotional Budget Strategy
Color and size
Sampling Process & Size
Areas Of Concern
How People Came To Know About Dove?
“Imagine a world where beauty is a source of confidence, not anxiety”.
“Dove is committed to helping women realize their personal potential for beauty by engaging them with products that deliver real care.”
The brand positions itself in the minds of the consumers by saying that it is not just any soap; it is an entire skin care product providing moisturizing benefits, beauty and care.
Type Of Product
Market Research Methods
Integrated Marketing Communication
Special Thanks To Talal Khan (Assistant Brand Manager - Dove)