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HSE 2014 - Multimedia Production - Lecture 1

Introduction + creative process
by

Renira Gambarato

on 29 September 2014

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Transcript of HSE 2014 - Multimedia Production - Lecture 1

course practicalities
structure
course structure
creative process
transmedia project
transmedia
bible
planning
stages and process
phases + kinds of reasoning
getting started
practical work
pitch
calendar
http://talkingobjects.org
participation
group work
assignment
selection of media property
exam
literature
http://talkingobjects.org
25% of the grade
25% of the grade
evaluation criteria:
concept of the project, creativity of the solutions, detailing of the plan
Multimedia Production
Dr. Renira Rampazzo Gambarato
Fall 2014
50% of the grade
development of transmedia project
SIMILARITY
ASSOCIATION BY
contiguity = proximity
poor in terms of creativity
elementary reasoning
the ideas are associated because they are next to each other
everyday experience
suggests the proximity
poor in terms of originality
CONTIGUITY
ASSOCIATION BY
x
similarity = resemblance
a complex process which generates resemblances that didn’t exist originally
a conscious process
a higher level sort of thinking
it is not the resemblance between two things that allows the association but the association generates itself the resemblance
CREATIVE PROCESS...
method

system

systematic series of actions

continuous action
non-sequential process

involves feedback

a process in which a system regulates itself by monitoring its own output. That is, it “feeds back” part of its output to itself

return of information about the result of the process

evaluative response
STEPS
apprehension
preparation
incubation
illumination
verification
communication
tension
assimilation
preparation
solution
experimentation
presentation
problem
documentation
association
insight
representation
interpretation
process of thought that helps to produce ideas

ability to transcend traditional ideas, rules, patterns, relationships etc to create meaningful new ideas

originality

progressiveness
mental vision or discernment

an instance of apprehending the true nature of a thing through intuitive understanding

Galileo Galilei = Il lume naturale

we have a natural instinct towards the truth

a capacity of inferring the correct hypothesis
contiguity =
proximity

similarity =
resemblance
Abraham Moles + Julio Plaza
time
feedback
apprehension
preparation
incubation
illumination
verification
communication
personal
social
....IN PROCESS
NON-TRADITIONAL WAYS
to tell a story
audio
stop motion
Example
The Da Vinci Code by Dan Brown
@CatholicGuilt

Heading to Paris! A man is dead and the police think only my superhuman knowledge of cryptology can solve this one.
Oh fuck – the police think I killed him!!!
These idiots don't understand this is a CODE! Thankfully, this bangin' – er, beautiful – French girl is helping me out.
Driving to a bank. Good time to exposit the history of all these crazy Catholic secret societies to this French girl – maybe get her hot??
HOLY SHIT!!!! We stole the Codex for a large-scale conspiracy that is conveniently in my area of expertise!
An historian explained rest of complicated conspiratorial legend. It's good we keep track of all this. For the lady's benefit, of course.
WTF!! A FUCKING ALBINO!! My cushy tenure at Harvard did NOT prepare me for all this action!!!
You know that old Italian dude who painted the picture of the smiling lady? He's the key to all of this. LOL, who would have thought?
Police won't stop chasing us! Will tweet all locations; just don't tell the Popo! Or the Pope.
Oh man, this gal is hot. But it's harder than I thought to find romance amidst a global plot to conceal the truth about Jesus Christ.
Taking a breather to solve some puzzles. 'A Pope', anybody? There's so many! Mad props if anyone can solve it.
Thanks to @dudeonthebus. Oh goddamnit, another cryptex? Jesus fucking Christ. Literally.
Can't someone tell this albino and the cops that we're just TRYING TO SOLVE A MYSTERY? It's like a crossword! Everyone needs to CTFO!
Puzzles, puzzles, puzzles all day long.
So you're looking for something. Got a smokin' hot French babe with you. Then it turns out what you're looking for IS that babe. Yeah!
Jesus. The lady is a direct descendant of Christ. All good. Oh what? Another puzzle? Bring on the sequel!
http://twitterature.us/us/ex.htm
twitterature
art in motion
Angry Birds All Levels - The designer Evan Rot has created a series of 300 interesting images that consist of the fingerprints left on the screen of an iPhone in every one of the movements needed to complete all phases of Angry Birds.
flipbook
touch
tilt-shift: perspective
reflection
upside down
similarity
"Katachi" (= shape) by Shugo Tokumaro
JUST DO IT!
PLEASE
THANKS!
Full transcript