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Transcript of TELEKOM
-About the company
-About the market
- Large Mobile Communication Customer Base
- Success of Mobile Internet Services
-High Brand Awareness (Market Leader)
-Over 200,000 employees serve the customers
-Mainly Young Customers
- Complaint site
- Poor customer service, impolite call center workers
-Small Enterprise Market Share
-Lack of Flexibility
-Increasing Demand for 4G Technologies
- Growth in Telecommunications Services
More Focus on Fleet Services
-Association with Cinemas and Events
-Line Internet Competitors (UPC)
-Telenor Small Business Clients
Magyar Telekom Nyrt.
subsidiary of Deutsche Telekom
market leader telecommunication company in Hungary
461,183 Total Reenue (2014 Q3, million HUF)
65,406 Operating Profit (2014 Q3, million HUF)
Parent company of Makedonski Telekom and T-Crnogorski Telekom
The T logo
The magenta color
A worldwide emblem
Unites the company
Easy to identify
How to reach the people?
focuses on sales process
helps to follow up the clients in the process,increase efficiency
up to date info about clients data
easy to use
create powerful connections
between smart devices, apps
and sensors to bring
automatic smart actions
integration of CRM system
huge IT project, lasts for 2-3 years
goal: unifies the billing system,
better,rapid customer service
reduce the expenses of Telekom
simple, transparent bills
trainings for call center employees
more focus of already existing clients
providing more information about new opportunities
Recognize that individual customers have specific needs-do something for them.
Goal : grow lifetime loyalty
-we need relevant info on costumers behaviour
- relevant info for them
-direct communication with customers
-meaning of behavioural patterns
too much reorganisation
KAPCSOLAT KÁRTYA LOYALTY CARD
hank you for your kind attention!
THE TELEKOM BRAND
ABOUT THE COMPANY
ABOUT THE MARKET
GOALS AND OBJECTIVES
introduce the company's
to more and more customers
93% 4G coverage till 2015
open for students, researchers, early-stage startups, entrepreneurs with a smart idea and employees.
In each team should be at least one person with a strong technical background.
categories: Cloud-based Productivity, Future Media & Communication, Internet of Things, Cyber-Security, Reality Data or Smart Energy
Business Wall of Fame contest
-Hybrid and Electric Cars
-Carry On Day 7
-Allowance for Blind People