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TELEKOM

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Ertl Flóra

on 2 December 2014

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Transcript of TELEKOM

PRESENTERS: FLÓRA ERTL
DÁNIEL ZWICKL
ÁDÁM KÖRMENDI

-About the company
-Telekom magenta
-Goals+objectives
-About the market
-CRM strategy



-BCG
-Marketing mix
-SWOT
-Our ideas,suggestions
-Summary




370 sledges
- Large Mobile Communication Customer Base
- Success of Mobile Internet Services
-High Brand Awareness (Market Leader)
-Over 200,000 employees serve the customers
-Mainly Young Customers
-Origo.hu
- Complaint site

- Poor customer service, impolite call center workers

-Small Enterprise Market Share

-Lack of Flexibility

-Increasing Demand for 4G Technologies

- Growth in Telecommunications Services

More Focus on Fleet Services

-Association with Cinemas and Events
-Limitless Tariff

-Competitive Pressure

-Line Internet Competitors (UPC)

-Telenor Small Business Clients
2005
2008
2013
Magyar Telekom Nyrt.
Christopher
Mattheisen
(CEO)
Kerstin
Günther
(Chairman)
subsidiary of Deutsche Telekom
market leader telecommunication company in Hungary
11,653 employees
461,183 Total Reenue (2014 Q3, million HUF)
65,406 Operating Profit (2014 Q3, million HUF)
Parent company of Makedonski Telekom and T-Crnogorski Telekom
The T logo
The magenta color
A worldwide emblem
Unites the company
Easy to identify
How to reach the people?
focuses on sales process
MiniCrm App
helps to follow up the clients in the process,increase efficiency


up to date info about clients data
easy to use
create powerful connections
between smart devices, apps
and sensors to bring
automatic smart actions
to end-users
Luca Barboni
integration of CRM system
huge IT project, lasts for 2-3 years
goal: unifies the billing system,
better,rapid customer service

reduce the expenses of Telekom
simple, transparent bills
trainings for call center employees
more focus of already existing clients
providing more information about new opportunities
Recognize that individual customers have specific needs-do something for them.
Goal : grow lifetime loyalty
-we need relevant info on costumers behaviour
- relevant info for them
-direct communication with customers
-meaning of behavioural patterns
-relevant promotion

TELEKOM APPS
too much reorganisation
KAPCSOLAT KÁRTYA LOYALTY CARD
Excellence in
customer service
2012
OEKOM RESPONSIBLE
INVESTMENTASSESMENT

PRIME CATEGORY
2014
hank you for your kind attention!
THE TELEKOM BRAND
ABOUT THE COMPANY
ABOUT THE MARKET
Mobile
Phone
Broadband internet
TV
GOALS AND OBJECTIVES
MAGYAR
ELEKOM
CRM STRATEGY
BCG
SWOT
OUR SUGGESTIONS
introduce the company's
sustainability projects
to more and more customers
sustainable
products
innovation
management
(social&environmental)
93% 4G coverage till 2015
FUN
open for students, researchers, early-stage startups, entrepreneurs with a smart idea and employees.
In each team should be at least one person with a strong technical background.
categories: Cloud-based Productivity, Future Media & Communication, Internet of Things, Cyber-Security, Reality Data or Smart Energy
150,000 EUR
Business Wall of Fame contest
Hello Holnap

-Mobil school
-Digital Bridge
-Hybrid and Electric Cars
-Heatpump
-Carry On Day 7
-Allowance for Blind People
T-Systems
Hello Holnap
Line Internet
4G
Telekom Mobile
Origo.hu
Mobile Internet
Phone
Roaming
KEEP CONTACT
Full transcript