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Coffee shop

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by

sangmoon kwak

on 1 October 2013

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Transcript of Coffee shop

ENVIRONMENTAL IMPACT
We offer roasted coffee grounds to customers for free. It can play role as air freshener.
We use compost any and all organic materials, such as from the fruits and vegetables we juice.
We use coffee mugs, tumblers for in-house orders and biodegradable cups for to-go orders.
BUSINESS FACILITY
Located only a block away from campus
MANAGEMENT AND PERSONNEL
Since we are a small facility we will have about 15-18 employees, with approximately 4 worker per shift.

Our employees will include:
4 managers
1 professional barista
Additional employees with various tasks for a given day

Hours of operation
Monday-Friday: 7a.m.-10p.m.
Saturday: 9a.m.-9p.m.
Sunday: 11a.m.-10p.m.
BALANCE SHEET
Census Data
Total Population:
37,191
 
Population by Ethnicity:
Hispanic or Latino: 890
Non-Hispanic or Latino: 36,301
 
Population by Race:
White: 34,208
African American: 1,392
Asian: 657
American Indian and Alaska Native: 87
Native Hawaiian and Pacific Islander: 11
Other: 279
Identified by two or more: 557
Population by Age and Sex:
Male: 17,925
Female: 19,266
Under 18: 6,712
18 and Over: 30,479
20-24: 5,635
25-34: 4,439
35-49: 6,099
50-64: 6,539
65 and Over: 5,620

Housing Status
(In housing units unless noted):
Total: 18,065
Occupied: 15,530
Owner-occupied: 9,715
Population in-owner occupied: 22,843
Renter-occupied: 5,815
Population in-renter occupied: 11,396
Households with individuals under 18: 3,851
Vacant: 2,535
Vacant-for rent: 633
Vacant-for sale: 224
MOON’S COFFEE SHOP
By: Alex Hanh
Alyssa Pingel
Richard Dylan Todd
Sangmoon Kwak
Daeun Jung
Tosha Majchszak
MISSION STATEMENT
It is our mission to quench the thirst of all with our delicious homemade coffee and to provide students with a comfortable; relaxing atmosphere to study and socialize.
CODE OF CONDUCT
To conduct ourselves in a manner that is professional and in such a manner that best serve our customers.
TECHNOLOGY USAGE OF EMPLOYEES
Each and every employee will be assigned a locker in the back of the store where you will store all your personal belongings, INCLUDING your phones! All calls will be taken in the locker room area as well, unless employee is on his/her break.

It is only appropriate to use your phone on the clock if it is an emergency or if asked to do so by someone of a higher position.

Emails from Moon’s Coffee Shop will be sent to customers and employees often, but these emails are expected to be read off the clock.

If the rules are not followed, the employee will be given two written warnings and if another offence occurs the employee may be terminated.
TARGET CUSTOMERS
Our coffee shop targets customers, specifically college students, who love coffee that is ground in-house and freshly squeezed juices. We also draw in customers who are looking for a quite, relaxing place to meet up with a few friends or study for an exam.
COMPETITORS
Book and Bean
Hart Café
Fidalgo Bay
Regents Café
Curris Center
Business Express
MARKETING STRATEGY STATEMENT
Moon’s Coffee Shop marketing strategy
is to communicate to the target customer.
The strategy will employ several methods
to communicate our message.
We will utilize the Internet through a website and a Facebook page.
Through this customers will be made aware of special deals immediately.
We will also place ads in the MSU newspaper to reach an even bigger audience.
MARKETING STRATEGY CHANNELS
Blog
Facebook page
Twitter
Bookstore coupon book
Ads in the newspaper
PSA’s over the radio
COMPETITIVE DIFFERENTIATION
1.High quality coffee and juice.
We provide coffee using coffee beans imported from Columbia and delicious teas. In addition, we don't use a coffee machine to produce bland coffee but employee a professional barista to grind our coffee beans.
We provide fresh squeezed juices such as apple, orange, grapefruit, pineapple, tomato, and carrot.

2.We always announce the delivery date of the coffee beans and fruits to customers. This strategy builds up reliability between our shop and customers.

3.Superior atmosphere
We provide the best place to study and relax.
We have cozy study rooms and comfy couches.
We have a separate lounge for those who want to work on group projects.
Classical music plays quietly in the background and all of our furniture and décor has a luxurious feel.
SWOT ANALYSIS
DETAILED GOODS PRICES PLAN
COFFEE, TEA, AND JUICE

SMALL REGULAR
Café Misto $2.50 $3.50
Seattle’s Richest $3.00 $4.00
Clover Brewed $2.50 $3.50
Decaf Coffee $2.50 $3.50
Iced Coffee $2.50 $3.50
Frap $2.50 $3.50
Cappuccino $2.50 $3.50
Chai Tea $2.00 $2.50
Green Tea $2.00 $2.50
Sweet Tea $2.00 $2.50
Unsweetened Tea $2.00 $2.50
Juice $3.00 $3.50
Juice flavors include in season fruits and vegetables
LEVERAGE RATIO
DETAILED MONTHLY COSTS
STATEMENT OF FINANCING
INCOME STATEMENT
Moon's Coffee
Balance Sheet
Moon’s Coffee will finance its business with a combination of personal money, investor’s money and a bank loan.
Personal Money: $75,000
Investor’s Money: $175,000
Bank Loan: $90,000
Debt $107,000
Owner’s Equity $255,168
=.4193
Finance Information
FOOD

Banana Nut Muffin $3.00
Blue Berry Muffin $3.00
Chocolate Muffin $3.00
Banana Nut Loaf $2.50
Cheese Danish $3.50
Cherry Danish $3.75
Chocolate Éclairs $3.75
MENU
MENU
Full transcript