Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Camping with Smart

No description
by

Hannah Lewis

on 16 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Camping with Smart

As we have explored the several activities that can be done on a camping trip, there will be different types of equipment brought along by each activity. This might limit the space available for other objects in backpacks when packing, particularly cooking appliances. This supports the idea of how a more compact device is desirable for the user.

A slow cooker has is an electrical appliance that maintains a low temperature and cooks meals through several hours.
The materials used in a slow cooker are usually metal and glazed ceramic or porcelain.
Made of outer casing (metal), inner ceramic/porcelain casing and a lid.
Types of food that can be cooked are: soups, stews and boiled dinners of meat and vegetables.
Requires less electrical energy than a standard oven.
http://home.howstuffworks.com/slow-cooker1.htm
Image from: http://www.thekitchn.com/back-to-basics-how-to-use-a-sl-114636

Cooking Methods
Slow Cooker
Trangia Outdoor Stoves
A small, compact stove that takes up minimal room in the rucksack.
The silent, spirit burner takes up little space and weighs less than a gas burner. The simmer ring is used to regulate the heat, which saves fuel, and is used to extinguish the flame.

Why use Trangia Stoves?
1. Works at any temperature.
2. Compact
3. Easy to maintain
4. Safe
5. Clean
6. Quick & easy to set up
7. Low running cost
Trangia is the official manufacturer of Recommended Cooking Kit for The Duke of Edinburgh’s Award.
The heart of the storm-proof stove system is the two-part windshield. The ventilation holes in the lower windshield are turned to face into the wind to increase the oxygen supply to the burner.
The combined frypan/lid can be put on top of the pan to speed up heating and save fuel. The stove stands stable, with the pan on the supports recessed into the upper windshield.
Can control the power source to adapt heat preferences which is both useful for fuel economy, safety, and adaptable cooking methods
Suitable for use in extreme locations. Weather is an influencing factor in the success of the product design
Using the weather to improve and adapt the functionality of the product
A compact combination product is useful to the user in terms of packing, and also whilst using the product
Considerations have been made to the context of the product in use. Cooking outdoors may have to be on rough and uneven terrain. Although a campsite may not have as extreme terrain as a mountain side or a ski slope, stability is still important
Trangia is a popular brand
User
Context
Brand
The C in Smart stands for 'Compact'
The Arrow head represents 'Forward Thinking'
http://www.car-logos.org/smart
Brief
Our outdoor eating device is designed to be used in the context of a camping holiday in the UK, associating the product with the brand identity of Smart.

We wish to explore the different ways we can enhance the cooking and eating experience for small groups and couples who go camping.

Both primary and secondary research has been conducted to assess the requirements of our user, context and brand.



PEEST
Defined as glamorous camping, a way to experience the outdoors without sacrificing luxury.
http://glamping.com/what-is-glamping.html
Insulation
Technologies
Aerogel Technology
Aerogel is the material with the highest insulation properties known today and has very low density.
It is not a flammable, toxic or carcinogenic material.
It is an environmentally safe and recyclable material.
Made by extracting the liquid component form silica-gel.
Can be used in the eating device where heat shouldn't reach or in the storage of food after being cooked.
http://www.thermablok.com/
http://www.aerogel.com/products/pdf/Pyrogel_XT_MSDS.pdf
image: http://www.jetsongreen.com/2010/02/aerogel-ultra-thin-super-insulation.html
Alkaline Earth Silicate Fibers (AES)
Power Source
Technologies
A catalytic heater is portable, it works quietly, does not have an open flame and has low carbon dioxide emission.
It does not burn fuels, making it an eco-friendly system.
It uses a propane tank and a mesh usually line with Platinum or other catalysts. The propane tank does not add on significant weight to the system.
The thermal efficiency of a catalytic heater is higher than of conventional heating
http://www.dexknows.com/local/home_improvement/guides_and_videos/how-does-catalytic-heater-work-7053/
http://www.lincenergysystems.com/linc-energy-blog/entry/what-is-a-catalytic-heater-and-how-does-it-work-1
Image from: http://www.ebay.com/bhp/propane-camping-heater



The device can have an outlet that plugs into the cigarette socket of a car.
The device would be heated with electrical energy limited to 12 Volts.
Beneficial when car and heating equipment are stationary; no issues with plug vibrating out of socket.
Equipment needs to provide good durability against weather and insulation for the plug component

http://money.cnn.com/2003/11/04/pf/autos/lighters/index.htm?cnn=yes
Image from: http://uae.souq.com/ae-en/2-port-socket-car-cigarette-lighter-usb-hub-adaptor-power-socket-for-mobiles-mp3-4658519/i/

Electricity From a Car
Technological
Environmental
Social
Trends in Camping
'Glamping'
'Bamping'
UK Holidays
Cooking as a Social Activity
Political
Economic
Primary Research
Secondary Research
Persona
Interview 1
Transcript
Summary
Interview 2
Who
What
When
Where
Why
Ideology
Logo
Aims:
Re-Brand
smart fortwo
Products
ebike
What is it?
Smart Car
What is it?
Advertising
Defined as back to basics camping, taking only the essentials and little else. Traveling and camping light are the main aims of back to basics camping.
http://www.inspiredcamping.com/camping-trends/
Legislation- Other factors
This is a promotional video aiming to promote the supposedly 'better' experience of glamping over traditional camping. Although the content has a heavy bias towards glamping, it does show the contrast of the two experiences and suggests how the enjoyment of the camping experience can be dependent on the expectations of the couple.
Public Health Act of 1936 and the Caravan Sites and Control of Development Act 1960: Landowners are permitted to use their own land as tented camping sites without a license. Campers always need permission of a landowner if they will be placing a tent in his/her property.
Some campsites can have speed limits for driving vehicles.
Some campsites may have noise curfews to avoid disturbing other campers, set between specific times of the day.
Campsites may have rules regarding cleanliness, usage of recycling bins and leaving the campsites without traces of waste.
http://www.campingandcaravanningclub.co.uk/helpandadvice/gettingstarted/placestocamp/campinglegally/
http://www.campingintheforest.co.uk/campsite-rules
http://www.coachella.com/travel-lodging/on-site-camping
Legislation: Open Flames
In theory and legal terms, 'Wild Camping' with open flames are not permitted in England and Whales, with the exception of Dartmoor. It is legalized in Scotland.
In practice, campers in the whole of the UK are not advised to have open flames, and instead have stoves. If open flames are used, park rangers may be inspecting usage and care of fuels and wood scars left on land, which are undesirable on a national park or private land.
Some campsites have their own regulations and may not allow open fire close to the ground, but may allow barbeques as they are higher than ground level.
Some special campsites may not allow open fires at all.
http://v-g.me.uk/WildCamp/WildCampLegal.htm
http://www.theguardian.com/travel/2007/mar/31/saturday.camping.green
http://www.go4awalk.com/ask/wildcamping3.php
Camp Sites
Camping Activities
http://glampinghub.com/WhyGlamp/
Statistics taken from 'Canopy and Stars' a website that offers various different glamping holidays.
Currently popular with people from larger cities, and the current market is predominately female - this is useful information to help understand the typical 'glamper'.




http://www.canopyandstars.co.uk/glamping

"When Kate Moss descended on a travellers’ campsite for a fashion shoot, she spurned the usual lavish hotels, staying in a caravan and singing round the fire with other campers. Tom Cruise took his daughter Suri camping last year so that she could experience an essential part of childhood. And ‘Desperate Housewives’ star Eva Longoria was spotted emerging from under the canvas in Normandy while visiting her husband’s native France."
Celebrity Influence
http://www.pitchup.com/blog/2010/feb/08/are-you-cool-enough-champers-campers/
The glamour and indulgence of glamping is seen to be highly aspirational to a society that is heavily influenced by celebrity culture. Glampers wish to experience a part of celebrity lifestyle through luxurious camping holidays. Celebrities wish to promote themselves as more grounded characters by pursuing what is seen to be more 'down-to-earth' activities such as camping, but without sacrificing the comforts they are familiar with.
The effect of the UK economic situation on tourism
"Domestic tourism in the UK is expected to post a CAGR of 1% in terms of number of trips. The “staycation” trend is expected to remain in place as economic recovery will take longer than expected. Moreover, consumer confidence will continue to be low and although inflation is slowing, wages still need to catch up and austerity measures be implemented."
http://www.euromonitor.com/tourism-flows-domestic-in-the-united-kingdom/report
Prospects of UK Tourism
There is an expected rise of UK residents choosing to holiday in Britain rather than travel abroad. Therefore, more and more consumers who are perhaps less familiar to holidaying in the UK would be looking to new activities, new types of accommodation and new products to experience a modern UK holiday. Consumers are choosing to be more dependent on themselves with regards to finance, and keeping costs low are important, by staying in Britain, consumers believe they are saving money.
Tourism within London
"While travel accommodation showed growth in 2012 due to the events taking place in the city, such as the Queen’s Jubilee and the London Olympic Games, travel accommodation is predicted to decline in the coming years. Hotel room prices increased significantly during the Games giving London the image of being very expensive and unaffordable for some."
http://www.euromonitor.com/travel-accommodation-in-the-united-kingdom/report
The effect of increased hotel prices, and major events within the most popular tourist destination in the UK could perhaps result in residents wanting to venture beyond the city. With such a varying country and coastal landscape, the shift from expensive urban holidays to more affordable outdoor locations may become increasingly popular.
Weather and Climate:
Camping in the Rain
It is possible and recommended to check weather forecast especially for camping sites before before going on a camping trip. These can be reached through websites such as: http://www.meteovista.co.uk/Europe/Camping-United-Kingdom/165/4
Campers need to consider the type of their tent and its suitability to the weather conditions, how the tent is sealed, placement of tent to avoid build up of rainwater near the tent, having waterproof gear, having a tarp to lay under the tent, having good ventilation in the tent, and if campers have traveled with a car, setting up the tent so that the car provides shelter.
http://www.wikihow.com/Camp-in-the-Rain
Cooking at Camp in Bad Weather Conditions
Outdoor cooking equipment should not be used indoors or in a tent since it can result in injuries or death.
Placing a tarp over the cooking area must also be avoided for safety.
Person doing cooking should be wearing waterproof gear for the best possible cooking experience.
Cooking gear should be kept dry before use, as dampness might make it harder to heat up.
Cooking might take longer than expected in bad/extreme weather conditions.
Elevated areas should be chosen to set up cooking gear to avoid build up of rain/mud near the cooking area.
Pots/pans should be made up of materials that will protect the food from rain/snow.
Food stock should be kept in dry areas.
http://www.essortment.com/cook-camping-rain-41195.html
http://www.sportinglife360.com/index.php/cooking-tips-for-camping-in-the-rain-5741/
Climate Change: Effects on Rainfall
Change in rainfall is one of the most significant factors of climate change.
For every degree of temperature increased in the climate, an increase of 1-2% precipitation is expected.
Climate change patterns make the prediction of rainfall more difficult.
Wet areas are predicted be have even more rainfall and dry areas are expected to become even drier.
Europe in general is expected to experience winters with more rainfall.
The UK is expected to experience heavier rainfall more often, towards the 2020s.
Article by the Met Office, the Guardian: http://www.theguardian.com/environment/2011/dec/15/climate-change-rainfall
I usually go to the countryside, like a more rural campsite, sometimes it can be an actual campsite with toilets and showers, other times it's just a field.
Or I go camping at festivals.
The longest I've ever been camping is for two weeks, usually for a holiday it's about a week, for a festival it's just a long weekend.
I go camping mainly in Summer, sometimes in Spring.
I used to go camping with my family, now I usually go with friends to a festival, or with my boyfriend to normal campsites.
Describe your typical Camping Holiday; where do you ususally go, how long for, what time of year and who do you usually camp with?
We interviewed Martha who is 19 years old and is currently living in London
How do you get to your destination?
I go by car, if it's with my family then we'll go in the people carrier, but with Jamie (boyfriend) we'll go in his Yaris
What was your best camping experience and why?
This summer I went to the Lake District with my boyfriend and we stayed in a really nice spot over looking the Lake. The weather was beautiful and we went to go on lots of walks and kayaking in the Lake.
What was your worst camping experience and why?
I've never really had a bad time camping, when I went with my parents whilst I was growing up, bad experiences were probably just seen as funny at the time. Like when the tent leaked, we still manged to have fun in the pouring rain. However as an adult I definitely wouldn't see the funny side of a leaking tent.
How long do you like to spend cooking when camping?
We tend to cook fairly simple things, so probably no more than half an hour
What do you take with you?
A tent, sleeping bags, pillows, sleeping mats, one or two saucepans, a cooking stove, a cool box with some food in, water, torches, walking boots and wellies.
What do you like to cook when you go camping?
Usually pasta pesto, anything pasta based, bacon and eggs for breakfast and sometimes sausages. We'd probably use a little frying pan for that as well actually/
What equipment do you use for cooking?
Usually jus t a frying pan, and a saucepan, my parents take a lot more things than I do, they are more prepared. I think as a parent you tend to be more prepared, but as a couple we tend to just get by with what we have. I usually always forget something as well, so it would help if i had everything in one place.
What would you like to be able to cooking when camping?
Oo I'm not sure, I don't know really.
Which meal is the most important, breakfast, lunch or dinner?
Dinner
Has a campsite ever stopped you from doing anything in a certain way?
Not personally, but I have seen other people on campsites restricted from having open fires. We used to go to a campsite when I was little that allowed fires it was so good, but they changed the rules now because it's not safe anymore
Do you prefer a 'back to basics' approach or do you prefer a campsite or a another more structured form of camping?
Back to basics, I prefer campsites with not many facilities, it's nice to have toilets and showers, but other than that we prefer to be left to our own devices.
Do you re-use camping gear or do you purchase disposable products?
I always re use the majority of my camping stuff, things like gas canisters for the stove we have to replace. Quite a lot of my things my Grandma gives me because she goes camping a lot and can afford to buy the latest things, so she'll just give me stuff she doesn't want anymore. I have like 5 sleeping bags now!
How much would you be willing to spend on a camping cooking appliance? Do have any favorite brands?

I'm not sure really, I bought a stove once and it was £20 without the gas canister, which I thought was quite steep. So probably for a small appliance perhaps £15?
I don't really go for brands as such, I talk to the people who work in the camping shops as they tend to know a lot about their equipment, so I buy upon their recommendation.
Interview with Sally Haffenden who currently lives in London with her husband and two girl children.
Describe your typical camping holiday:
We normally go camping for 2 weeks during the summer holidays. We like going to camp sites in Devon. We like simple campsites with the basic amenities, so, a small shop where we can purchase food from, shower and toilet facilities, as well as washing up area. Normally it is sunny but with patches of rain, which means its really muddy.
How do you get to you destination?
We have a estate car with we take, and if we are going for two weeks we will take a trailer as well, depends if we take our bikes and how much stuff we take.
What was your best camping camping experience and why?
We enjoy all our holidays but the best one was probably when we went to a campsite located in a beautiful Devonshire village where we could cycle round. As well a local pubs and restaurants where we could eat out.
Rain is a nightmare, it turns the whole campsite to mud and its a nightmare to put the tent up in, and even more of a nightmare to cook in. Even worse if it is windy. If the weather is really bad it can ruin the holiday. We have actually come home early before when the weather been that bad. Its completely ruins the camping experience.
What was you worse camping experience and why?
How long do you like to spend cooking when you go camping?
As little time as possible. Its not something that we enjoy doing its more of a hassle, that's why we tend to eat out as much as we can.
What do you take with you when you go camping?
Tent, sleeping bag, sleeping mats, bedding, clothes, 4 mountain bikes, gas cooking stove, gas and electric fridge, 2 gas canisters, cooking equipment (saucepans), cutlery, plates...
What do you cook and what would you like to be able to cook, when camping?
We have a camping stove which also has a griddle so we can cook most things, anything from soups, to waffles. Our issues with the camping stove aren't that we are limited in what we can cook more that we don't like cooking on it.
What equipment do you use for cooking when camping? any particular brands?
"Drive the streets of Paris, Rome, Barcelona or London and you'll see that the smart fortwo is more than just fuel efficient means of transportation - it has transformed streets all around the world as a statement of innovation, intelligence, functionality and the simple joy of driving."
http://www.smartusa.com/aboutus/
Interview 3
Transcript
We interviewed Meltem who is 48 and is currently living in Ankara.
Describe your typical Camping Holiday:
I have been camping once in Southern France for 4 nights during August 1987 with a group of 4 people including my husband, sister and brother-in-law.
How do you get to your destination?
We got to our destination with our car.
(Did you have your car near your tent?)
Yes our car was parked right next to our tent.
What was your best camping experience and why?
I’ve only had 1 camping experience but a desirable camping trip would include: grass field to avoid mud, access to electricity, good weather, facilities to allow washing dishes after cooking that have suitable dimensions similar to a kitchen counter rather than a tap at ground level and clean bathroom facilities.
What was your worst camping experience and why?
What was bad about our camping trip was that we had a hole in our tent and it rained during the night. And instead of having grass fields we had a lot of mud on the ground.
How long do you like to spend cooking when camping?
We spent around 10 minutes for cooking
What do you like to take with you?
We took spaghetti pots, coffee mugs, cutlery, which were all made of very light aluminum. We had a thermos and ingredients for food. We had minimal amount of equipment since we drove to the camping site from Switzerland and were going to travel more after camping so we needed our equipment to be lightweight and compact.
What did you cook and what would you like to be able to cook when camping?
We only cooked for ourselves for one day of the trip where we ate pasta and ate at restaurants for the rest of the time. I would like to be able to cook meat and vegetables at the camping area.
What equipment did you use for cooking when camping? What brands?
We had a gas powered camping stove with us and we used the car’s trunk as the kitchen area. It would have been handy to have props to allow placing pots and pans near the cooker. I cannot remember the exact brand but it must have been a Swiss brand.
Which meal is most important, breakfast, lunch or dinner?
Dinner is the most important one where we had a hot meal.
Has a campsite ever stopped you from doing anything in a certain way (e.g. no open fires)?
Open fires were not allowed on he camping site and there were noise curfews
Do you prefer a ‘back to basics’ approach to camping or do you prefer a campsite or another more structured form of camping?
I definitely prefer a more structured form of camping where I would have access to good facilities for cooking and bathroom. I would prefer having a lot more equipment with me than the number of equipment we had in France.
Do you re-use camping gear or do you purchase disposable products?
The plates we used were plastic but the were not disposable, they are a part of a camping set and my sister and her family have used them multiple times.
How much would you be willing to spend on a camping cooking appliance?
If it is durable and I can use it multiple times I would consider up to 150 pounds.
Summary
Interview 4
Transcript
We have Interview Sophie, who is 20 and is currently living in Loughborough.
Describe your camping holiday:
I went camping with my Boyfriend in August for 3 nights in a camping site near Sheffield.
How did you get to your destination?
We got to the site with a car.
(Did you have your car near you tent?)
No, the car was left at the car park area.
What was your best camping experience and why?
Saucepans, knives, cutlery (plastic knives and forks, easy to clean), griddle and thermos mugs. We have a 'Campingaz' double ring camping stove and griddle which we place on top. In terms of brands we aren't that bothered, just as long it works well. We also have a stand which we bought separately but its quite large and heavy so we don't tend to take it on holiday with us.
A good camping experience would require the people camping around you to get along with you, good weather conditions, good location of the tent.
What was the worst camping experience and why?
What made our experience hard was that our tent was placed facing uphill which collected all the rain water.
How long do you like to spend cooking when camping?
It took us around 10- 15 minutes to cook
What did you take with you?
We took plastic cutlery , plates and pots. We also took a tent and chairs.
What do you cook and what would you like to be able to cook when camping?
We cook very basic food such as beans and toast and soup. I would like to cook more vegetables when camping, since I do not eat meat.
What equipment did you use for cooking? What brands?
We used a camping stove with gas that wasn't ours so it was confusing and temperamental to use it.
Which meal is most important breakfast, lunch or dinner?
Breakfast because we tend to have a late one like brunch.
Has a campsite ever stopped you from doing anything in a certain way (e.g. no open fires)?
Open fires weren't allowed and people were not allowed to bring in glass bottles to the area.
Do you prefer a ‘back to basics’ approach to camping or do you prefer a campsite or another more structured form of camping?
I would prefer a back to basics experience with an open fire and chilled environment but not for a long period of time.
Do you re-use camping gear or do you purchase disposable products?
We used plastic travel equipment that was not disposable.
How much would you be willing to spend on a camping cooking appliance?
Around 40 pounds if I would be able to use it again
Summary
Interview 5
Transcript
We interviewed Jodhie who is 19 and currently lives in Loughborough
Describe your camping holiday:
Which meal is the most important, breakfast, lunch or dinner?

I have been camping in Norfolk for 4 nights with in May with my father and sister.
How do you get to your destination?
We had a car with us.
(Was your car parked near your tent?)
No the car was parked at a designated area.
What was your best experience while camping and why?
When camping we normally have cereal for breakfast, maybe a cook breakfast on the camping stove depending on the weather and what we feel like, then normally we would have lunch out and normally dinner, occasionally cooking dinner on the stove. However we prefer to eat out and not have to deal with the hassle of the cooker.
Has a campsite ever stopped you from doing anything in a certain way (e.g no open fires)?

Most campsites don't allow open fires or BBQ's, this is because the embers of them can set tents alight. Which we have seen happen a few times.
The best experience would require proper facilities for showers, bathrooms and beds. Being in an open space without tree and having a river close by was a good side to our trip.
What was the worse experience while camping and why?
Having bad weather and flooding created a bad experience and also having loud people around your tent is not ideal.
Do you prefer a 'back to basics' approach to camping or do you preder a campsite or another more structured form of camping?
When my children were younger we enjoyed simple camping with just a few amenities but as they got older and as me and my husband got older we began to want more from camping. More things to do on the campsite and in the local area and better amenities. I would like to try 'glamping' and my girls would differently be more interested on coming camping with us if it was 'glamping'.
Do you re use your camping gear?
Yes, most of the stuff we keep, we keep the stove and the fridge, most stuff, the only stuff we don't reuse are things that get broken.
How much would you be willing to spend on a camping cooking appliance?
We paid £70 for our currently one but up to about £100
What do you think of your current camping stove? any problems or things you would like to change.
I don't like using our current camping stove, its fidderly, way to low to the ground, so its means you are bending over to cook. Its not an enjoyable experience. Also when its pouring with rain and its windy the last thing you want to do is be bent over a little stove. You also need a mini shelter to stop the rain and wind while cooking.
Transcript
How long do you like to spend cooking when camping?
My dad usually cooks when camping and it takes quite a while, around 20 minutes since he uses a barbeque.
What did you take with you?
We took a barbeque, some cutlery, plates and ingredients for food.
What do you cook and what would you like to be able to cook when camping?
We cooked warm food generally like sausages, rice, meat and also had warm drinks. I was happy with what we had at the trip.
What equipment did you use for cooking? What brands?
We used a barbeque but I don't remember its brand.
Which meal is most important: breakfast, lunch or dinner?
Breakfast is the most important meal for me .
(What did you have for meals?)
We had cereal/breakfast bars for breakfast, sandwiches for lunch and a warm meal for dinner.
Has a campsite ever stopped you from doing anything in a certain way (e.g. no open fires)?
The campsite didn't allow proper open fires on the ground with wood but they allowed barbeques above ground level. People were supposed to be quiet after a certain hour at night
Do you prefer a 'back to basics' approach or do you prefer a campsite or another more structured form of camping.
I would prefer a more structure camp trip because a back to basic kind of camp might get out of control, plus having an open fire might require having to carry wood, etc to the camping area which is not practical.
Do you re-use camping gear or do you purchase disposable products?
The plates and cutlery we used were not disposable so we've used them multiple times.
How much would you be willing to spend on a camping cooking appliance?
If it is reusable and I can bring it along to many camping trips I would pay up to 50 pounds.
Summary
Conditions such as weather and available facilities change based on the type of area selected for camping (field, forest, hill, beach, etc.)

Photos of Equipment
A grass field and good weather conditions are desirable for a camping trip, if not, and the equipment brought along needs to protect the campers from rain/cold/
A gas stove was used as a power source, (Can be seen on the Photos section) as open fires were not allowed on the camping site. The group also brought along aluminum utilities that are not disposable.
Participant prefers a structured camping experience with good facilities.
The participant would like to cook meat and vegetables during her camping trips.

Sophie thinks that the placement of the tent is a crucial point for having a good camping experience.
Sophie and her boyfriend took 10-15 minutes to cook and used a gas stove, although it was a bit temperamental to use and also brought along non-disposable plastic plates and cutlery.
Breakfast is the most important meal for her.
Open fires were not allowed on the camping site.
Sophie is willing to pay 40 pounds for a heating device for camping.
For Jodhie, a good camping experience includes a camping site with good facilities and a river close by.
A bad camping experience for Jodhie includes having bad weather and people around their tent who are loud.
It took her family 20 minutes to cook since they were using a barbeque. They also took food ingredients, cutlery and plates that were not disposable.
Breakfast is the most important meal for Jodhie while camping..
The rules of the campsite didn't allow open fires and making noise after a certain time at night.
Jodhie is willing to pay up to 50 pounds for a heating device is she will be able use it multiple times.
Practicality:
Dent resistant body panels allow smart cars to easily fit into small spaces without the user worrying about any damage to the outer surface of the car
2 Smart cars can fit into a standard parking space
Environment:
Smart cars have 85% recyclability rate
Smart cars generate low carbon dioxide emission
Systems at the usage state are designed to cut back fuel usage
Economics:
Low fuel consumption, low cost of ownerships, low emissions, low maintenance costs
Safety:
Smart cars have 3 layers of reinforced steel
They are said to be as safe as cars that are "twice as big and expensive"
The Ebike has pedals and an electric motor that allows people quickly move through traffic.
It has a high performance battery that recovers energy when using the brakes.
The carbon belt drives prevents stains when it comes in contact with clothes.
Has a smartphone integration
The Ebike has a two colour concept that is classic to Smart designs and also uses two different materials.

Fuel Tanks
Liquid or gas fuel in tin cans can be used to light fires to heat food at camping.
Stoves with these fuels are lightweight and portable.
Butane or propane gas can be used for a gas stove.
Alcohol is used as liquid fuel- it is the one the burns least intensely.
These stoves create open fires which may not comply with the rules of certain campsites but the flames are elevated from the ground so the fire does not come into contact with the ground.
They also burn non renewable resources and emit carbon dioxide gas which may not be the most desirable option in terms of leaving minimal trace in a natural habitat while camping
Backpacker Magazine's Campsite Cooking: Cookware, Cousine and Cleaning Up, 2010, Molly Absolon
Image:http://www.frontageroads.com/2011/11/29/trangia-stove/
Trangia Spirit Stove
Cooking can be seen as a social activity among couples or small groups who are camping together, it can take a longer while to cook and eat, and might require the cooking area to be spacious.
"The minute someone lights a stove and starts to prepare a meal, people congregate for social hour, to have a hot drink, or to help out with cooking. Because of this, you want to make sure you choose a good Leave No Trace location to site your kitchen."
Backpacker Magazine's Campsite Cooking: Cookware, Cousine and Cleaning Up, 2010, Molly Absolon
Equipment & Requirements
The Main Equipments that will be needed on a camping trip include: heating source, plates, bowls, cups, cutlery, pans, pots, lids, spatulas, cutting boards, strainer basket, etc.
People going camping do not want to pack heavily, even though there are a large number of cooking utensils they need. They are more likely to consider buying equipment with multiple functionality.
Equipment made from lightweight materials such as aluminum will be preferred by users.
Aside from weight, users will want to use a compact device that doesn't take up much space in a backpack or in the cooking area.
Some campsites will require the cooking area to be at least 200ft away from any water source to avoid contamination. Also, some campsites such as bear countries will require the cooking area to be at least 200ft from the tent of the campers. This requires the equipment to have mobility while on the campsite instead of having a localized power source.
Info:
mongomery parks.org (Comprehensive Camping Gear Checklist With Descripstions
Backpacker Magazine's Campsite Cooking: Cookware, Cousine and Cleaning Up, 2010, Molly Absolon
ImageŞ http://www.wta.org/signpost/the-rule-of-200-feet-and-other-campsite-tips
Summary
Summary from Primary Research
Initial Secondary Research
How
Summary from Secondary Research
The context of the camping activity that we decided as a group revolved around the idea that it was trip for couples or small groups of 2/3 within the UK so that is an economically feasible holiday option for our users.
There are many types of campsites and camping areas in the UK, such as:
Certified sites owned by clubs or organizations
Camping in the forest
Caravan sites
Camping by the beach
Commercial campsites
Campsites by landowners
Wild camping (although not allowed in most parts of England, Ireland and Whales)
Festival Camping, etc.
Many campsites can be found through trip organizers or through websites, in all parts of the UK. Conditions such as weather and environment will change based on the type of area selected for camping (field, forest, hill, beach, etc.)
http://www.campingandcaravanningclub.co.uk/helpandadvice/gettingstarted/placestocamp/typesofcampsites/
image: http://www.pitchup.com/campsites/
"Easter, together with bank holidays and the school summer holidays are traditionally the most popular periods for enjoying our UK campsites."- Camping and Caravan Club

Bank Holiday Camping
British School Holidays
Easter Camping
Festive Camping (Christmas or New Year)
Half-term breaks
And even Halloween Camping
Some organizations have year round campsites that are available at all times.

Whichever dates are chosen by the users, planning ahead is important in terms of reserving camping spaces in structured campsites and being prepared with the right equipment to have an enjoyable trip along with careful consideration for minimal impacts to the environment and camp area.
http://www.campingandcaravanningclub.co.uk/ukcampsites/camping-by-season/
Top UK Campsites
Scotland (relaxed trespassing and wild camping laws)
Dartmoor (good for hiking, and climbing, wild camping allowed)
London: Abbey Wood or Crystal Palace Caravan Club (very close to Central London, practical)
Cornwall (for camping near the beach and doing water sports, good weather)
The Lake District (quiet, romantic, good for hiking, good facilities at Greta Langdale Site)
The New Forest (woodland, Near Beaulieu River, good for cycling, horseback riding)
Pembrokeshire Coast National Park (castles and enjoyable landscape views)
Norfolk (Clippesby Hall, very green area, good facilities, nice pub, boating activities close by)
Snowdania National Park (climbing and sports activities)
Summary of User Research
Summary of Brand Research
Ranked by visitbritain: http://www.visitbritain.com/en/Accommodation/Budget-accommodation/Top-10-camping-spots.htm
When to Go Camping
When to Eat?
Most of the participants we have carried out interviews with have replied to our question, "Which meal is most important, breakfast, lunch or dinner" with either breakfast or dinner.
Breakfast is the meal that starts up the day and therefore it should preferably be nutritious.
Breakfast and dinner are the meals where a cooking device would be used often, whilst cold and quick meals for lunch may be desirable to avoid interrupting daytime activities.
Warm meals and hot drinks are most desirable in cold weather conditions, especially in camping seasons during the autumn or winter and in the evenings when the temperature is lower.


Insights and Opportunities
"Design an outdoor eating
device that delights the target
user and provides a hugely
desirable and appropriate
eating experience on location."
"In the age of independent travel and individualised consumerism where traditional class identities are often weaker than in the past, the social element of going on holiday is often overlooked, apart from certain markets such as group and schools holidays. Campsites and caravan sites still provide this experience of community. This holiday style retains its greatest appeal to more working class C2D families particularly in the north but can also be more widely attractive for many: the imagery of gathering around the camp fire telling stories or singing, for example, still possesses an elemental power, perhaps more so in an age of growing social isolation and virtualised online social relationships."

John Worthington, Senior Analyst, April 2013,
http://store.mintel.com/camping-and-caravanning-uk-april-2013?cookie_test=true
The three most popular attitudinal responses are - "They are ideal for families", "They are good value for money" and "They are a good way to explore the 'great outdoors'.
http://www.mynewsdesk.com/uk/companiesandmarkets-com/pressreleases/uk-camping-market-benefited-from-the-recession-835455
15% were considering a camping holiday in 2009. Two-thirds of these had not gone camping in 2008.










http://www.insights.org.uk/articleitem.aspx?title=Camping%20and%20Caravanning:%20Why%20So%20Popular%20and%20is%20it%20Sustainable?
Transcript
We interviewed Will, who is 20 and currently living in Loughborough.
Describe your typical Camping Holiday.
Usually I go with a group of about 10 friends of the same age (all boys) for a couple of nights to Derbyshire. Normally to a campsite but sometimes a field.
How do you get to your destination?
We took a couple of cars, I drove my Peugeot 207.
What was your best camping experience and why?
Last year with my friends, it was the last group gathering before we all started uni or work. It was good just staying up and socialising in the outdoors.
What was your worst camping experience and why?
Most have been really good, but probably not getting much sleep on a really hard ground or when it was really wet and cold. Bad weather does spoil it a bit.
How long do you like to spend cooking when camping?
Not very long, probably about 15-20 minutes.
What do you take with you?
Food, drinks, warm clothes, sleeping bag, roll mat, tent, small gas stove, disposable plates/cutlery, torches and toilet roll are the basics.
What do you cook and what would you like to be able to cook, when camping?
Usually really simple stuff like sausages and beans. I don’t know what I’d really like to cook to be honest, just something reasonably quick. Just something hot and tasty really.
What equipment do you use for cooking when camping? What brands?
Sometimes a disposable bbq if it’s just a couple of nights but when I went with my family a small gas stove with 1 ring. It came in a suitcase type thing with a little gas attachment.
Which meal is most important, breakfast, lunch or dinner?
Dinner is probably most important for a hot meal but I do like a cooked breakfast too. But still you want a hot meal to eat at the end of the day.
Has a campsite ever stopped you from doing anything in a certain way (e.g. no open fires)?
No noise after a certain time so we got told off quite a bit when we were still up and chatting.
Do you prefer a ‘back to basics’ approach to camping or do you prefer a campsite or another more structured form of camping?
I like the idea of glamping but with my lad friends it tends to be more basic. I like to have a toilet/shower facility usually though.
Do you re-use camping gear or do you purchase disposable products?
Sometimes a disposable bbq and disposable plates and cutlery. I would definitely invest in a re-usable product though if I went camping more.
How much would you be willing to spend on a camping cooking appliance?
£40-£50.
Interview 6
summary
For Will,a good camping trip is one with friends.
He usually camps in the UK and takes his car with him.
Bad weather and uncomfortable sleep are his worst experiences.
A hot dinner is his most important meal when camping.
He doesn't want to spend more than 20 minutes cooking.
Will uses disposable plates and cutlery at the moment but would invest £40-50 in a good cooking device with equipment.
We found a good document on 'Visit England' about the growing popularity of 'Staycations'. They interviewed 1026 people and asked them about their views and experiences of a Holiday in the UK.
The increase in UK holidays has been mainly deteremined by the 18-34 year age group.

Coastal Escapes, Romantic getaways and trips to the countryside are most popular.
AES is a fiber used in the insulation of mid-range or high end cooking appliances, industrial and fire protection equipment and automotive exhaust systems.
In domestic appliances, it is used in oven doors and wall sections to provide internal insulation in the device.
It can also be used around electronic parts of a device to protect them from the heat.
AES has very low thermal conductivity, providing less energy loss.
AES has an ability to withstand temperatures up to 1200°C.
It does not emit any gas/odor when exposed to heat.
http://www.morganthermalceramics.com/resources/technical-articles/thermal-insulation-in-appliances/
http://www.ecfia.eu/products_aes.htm
Transcript
1. Age group/gender?
 25-35  Female
2. Describe your typical Camping Holiday:
My typical camping trip is organized with my company as a "Away Day" for employees of different departments to get together and socialize. We go annually to our company's local campsite in leatherhead, Horsley Campsite. We go for a 3 day 2 night trip which i think is the perfect amount of time. We have been during early summer or mid spring.
3. How do you get to your destination?
Coach or car. With coach we would be dropped off at the sight and left with our luggage ready for the trip. When we have taken cars we would park up at the local car park and walk down to the sight.
4. What was your best camping experience and why?
I have only been on the trip twice both time were well planned and full of great memories. I think having such my company organize the trip it became a stress-free trip and a great getaway from the busy work life. We would have all our equipment hired out in bulk ready for us to set up and get on with the activities planned.
5. What was your worst camping experience and why?
I haven't had a bad experience camping yet
6. How long do you like to spend cooking when camping?
Taking time cooking is a good thing on a camping trip i think. Spending time cooking with the people your with is a great social activity plus can be fun, adding to the experience of the trip. I think while on my trip we used to cook for an hour at a time at least
7. What do you take with you?
Well whilst on these trips i would only need to take my clothes and personal items, however from the hire we would also have our tents, sleeping bags, pots pans, burners, food(cold and hot) and utensils.
8. What do you cook and what would you like to be able to cook, when camping?
Whilst on previous trips we have always stuck to easy cook meal, pasta, mash, meat, veg, hotdogs, casseroles/stews and chilli
9. What equipment do you use for cooking when camping? What brands?
I'm not sure on the brands of all the products we used but the few i do remember are that our tent and some other pieces of kit were HiGear Branded. we never had any problems with any of the products we were supplied with so i can't say anything negative about HiGear's Products
10. Which meal is most important, breakfast, lunch or dinner?
Dinner
11. Has a campsite ever stopped you from doing anything in a certain way (e.g. no open fires)?
We were told how to act during our stay on arrival, fire safety was spoken about as well wildlife safety. we were told not to leave any of our cooking unattended at any point of our stay. and for cooking equipment to be packed away when leaving for our tents at night
12. Do you prefer a ‘back to basics’ approach to camping or do you prefer a campsite or another more structured form of camping?
Definitely a structured and organized way is better for me personally, i do see the benefits of back to basics however i wouldn't be able to go for that after experiencing a more structured approach
13. Do you re-use camping gear or do you purchase disposable products?
We hire it out during our stay
14. How much would you be willing to spend on a camping cooking appliance?
Well if i was hiring out i would expect it to come as part of a full package, but if i was to go camping myself and purchasing a product i wouldn't spend more than £20 due to be able to purchase a cooker for less than that.




Interview 7
Summary
• Having a structured and organized trip is something the non campers desire on their initial camping experiences
• Usually camping trip lasts 3days 2nights, perfect amount of time in Harvey's eyes
• Arrive at campsite in uk via coach due to large amount of people going on the trips
• Enjoys taking time whilst cooking, thinks of cooking as a social activity during the trip, something not to be rushed.
• During trip was told cooking equipment had to be packed away during the night to keep wildlife away from the campsite
• Currently hires out all camping equipment however would invest in something good for camping now that she enjoys it so much as long as it was affordable

"Bamping"
This is a relatively new name for basic camping. Anyone who indulges in this kind of activity loves to walk out of the house with only the essentials on their back and little else. Travelling and camping light is the ultimate aim of bamping.
http://www.inspiredcamping.com/camping-trends/

The idea of going back to basic with camping. No luxuries just the essentials. Is this the camping experience to go for during times where were trying to be cost effective with our holidays?
"Glamping"
This is definitely the most glamorous side of camping reserved only for those who love to be outdoors with all the comforts of home. They indulge themselves in vintage, retro and luxury style and hate the thought of roughing it.
http://www.inspiredcamping.com/camping-trends/

For the people who need the luxuries to camp. The home comforts that make glamping usually cost more to organize the trip, however some may view this extra expense as acceptable due to saving on the cost of holidaying in the UK
7 Reasons to go camping
1. Camping Lets You Escape the Hectic City Life
2. You’ll Develop a Newfound Appreciation for Mother Nature
3. You Get to Spend Quality Time with the Family
4. Have Fun Cooking Outdoors
5. You Can Teach and Learn New Skills
6. It’s a Pet-Friendly Vacation
7. Camping is Affordable
http://www.readersdigest.ca/travel/tips/top-7-reasons-go-camping
Popular Camping Meals
Chili
Hot dogs
Pancakes
Baked Potatoes
S'mores
http://www.howstuffworks.com/outdoor-activities/hiking/10-classic-camping-meals.htm
Campers' Obligations:
1. To behave in a sensible manner to avoid disturbance to the Farmer/Land owner, his/her family, staff, farming activities, animals
and crops.
2. To avoid walking on land which is used for farming purposes i.e crops, including grass land, which is prepared for hay/silage.
If in doubt, always ask permission.
3. To keep to Footpaths.
4. To keep dogs on lead, and under control.
5. To keep children supervised and under control. Do not allow them near Farm Machinery.
6. If fires are allowed, do not leave them unattended and to reinstate the turf after use.
7. To abide by the Country Code. Shut Gates. Remove all rubbish and to leave the camping area in a clean and tidy state on
departure.
8. In the event of extending your stay, advise:
a)The Farmer/Landowner
b) JW Leisure Ltd.
and make the payment to the Farmer/Landowner, who in turn will pay JW Leisure Ltd.
9. Always bear in mind that the FLO is welcoming you on to his/her private property. Please respect this and you will always
be welcome, both at the venue where you are camping, and at other venues who are Members of the Go Green Adventure
Camping Association.
10. Keep BBQ's off the ground.
11. Enjoy the countryside and your camping!

N.B. 1. All children under 18 years must be accompanied by an adult.
2. Normally, no single sex groups under 25 years are accepted.
3. Adult Clubs welcome, e.g Ramblers, Cyclists, and in some instances Motorcyclists (check before Booking).
4. Backpackers, *Horse riders welcome. *Included on some Venues.
W Leisure Ltd., a Wiltshire based company, have introduced a new concept which is organising a list of approved farmers/land owners (FLO's) scattered around the UK and Eire who have joined the Go Green Adventure Camping Association (GGAC-A) and agree to welcome a limited number of campers on their land.

A maximum of 5 units (tents only) will be allowed at any one time and the normal minimum length of stay will be 1 night and the maximum 14. Campers booking a camping holiday with JW Leisure Ltd., (JWL) are expected to be well equipped, self reliant, resourceful and independent, who wish to enjoy the freedom and beauty of the countryside. Those persons who participate in this type of holiday will be playing their part in reducing the carbon footprint, hence the inclusion of Go Green in the title.
Legislation Issues for Basic and 'Agricamping' campsites
Legislation issues for Campsites
- Wet weather conditions which are common over the british summer, lead to lots of mud which gets everywhere. This could also cause and issue with the camping stove as it can not sit directly onto the ground and even if it has legs to raise it off the ground the legs will sink into the mud

- Cooking is not a fun experience, they would rather not do it and would pay to eat out.

- Would be wiling to pay up to £100 for a good quality, reliable camping stove. Which they would reuse each year.


Catalytic Heater
Insight..
Limited variety of food and cooking methods
How might we store different types of food?
How might we provide a wider range of functionality?
Opportunity..
How might we inform the user about the different meals they can cook?
Insight...
Weather restricts incentive to cook, this impacts on enjoyment of the experience.
Opportunity...
How might we protect the use of product from bad weather?
How might we incentivise the process of cooking?
How might we offer an experience that replicates home comforts but in the context of a back to basics environment?
Campsites advise cooking equipment to be stored away overnight and away from natural sources of water
Opportunity...
How might we provide a suitable cleaning process?
Opportunity...
How might we create a quick yet quiet way to tidy up and store the product away?
Opportunity...
How might we provide storage for the equipment?
Opportunity...
How might we ensure the product is safe to store in a tent and allows time to cool down?
Opportunity...
How might we ensure that the product does not contaminate or damage the surrounding environment?
Initial Exercise into Insights and Opportunities
Opportunity..
Opportunity..
Staycation
Opportunity...
Opportunity...
Glamping
Bamping
Celebrity Influence
Insight..
http://www.campingandcaravanningclub.co.uk/ukcampsites/camping-by-season/
As there are several holidays in a year, camping can be an opportunity to have a different experience outside of city life without having to spend a lot of money and time for planning.
"With on-trend music (“You Rascal You” by Hanni El Khatib), fun yet impressive content and a somewhat edgy feel, this advert blew my mind. Using a skateboard as a metaphor for this fun 2-seater car, the pair of skaters perform tricks and stunts demonstrating just how much fun can be had with the Smart Car."

http://www.thebridgemarketing.co.uk/advertising/new-smart-car-fun-for-two-advert-what-a-beauty
Summary of Context Research
Initial PEEST Direction
Summary of PEEST Findings
A sense of community and socialising is an important aspect of the appeal of camping. Especially in larger groups.

However, for smaller groups and couples there may still be the same level of attraction for the traditional ideals surrounding the camping activity eg. campfires, wild location, romantic setting etc.
Mintel have produced a report on Camping and Caravannnig in the UK. We extracted the key insights from this to understand what types of people go camping, and perhaps some understanding as to why camping appeals to them.
http://hubpages.com/hub/camping-activities-fun-things-to-do-when-camping
From our equipment requirements research, we have seen that users will need to bring along a heating device/cooking appliance to have the following qualities:
The rule we have found about the cooking area is required to be at least 200ft from the tent has showed us that any heating technology that is used in the cooking area should be portable not localized to a certain power source.
There has been growth across all segments. However, the most striking trip increases are in the following groups:
males
25-34 year-olds
45-54 year-olds
C1 socio-economic band
groups with children.
Evaluating the data collected from the Tourism Insights report into 'Camping and Caravanning: Why So Popular and is it Sustainable?' it can be seen that there is a growing popularity with the younger the 25-34 year old age group, which shows promise for growth in interest and purchase of camping based products from this market.
To quote Gelert's marketing of its Woodland range of outdoor accessories for its tents:

'Camping is officially cool again! Gone are the days of cheap family holidays in the countryside, in leaky old tents with an old mixture of camping accessories! Today it’s about fun and style and creating a ‘home from home’ look on the campsite.'
Smart Fortwo is a city car built for just two people, hence the 'Fortwo' in it's name. The Smart Electric Drive's were introduced in 2007. With the ability to park in small spaces it is an ideal city car which is where they are most popular. Also with the running costs and emissions being low, they are popular in today's current climate.
Storage Space
As the Smart Fortwo is designed to be compact, the boot space is compromised and holds 340 litres. So if our user travels to the camping destination by car we need to make our device as small as possible so that they have room for all of their belongings.
Individuality
Smart are known for the use of two-tone colours and also give you the ability to style your own car by picking the colours you want for the different sections. This might give a much more personal feel to the car as the customer had a part in designing it.
First hand experiences...
I have had several different kinds of camping experiences, and stayed on a number of different campsites.

As a child I have been camping with my family staying in a mobile home style caravan on campsites in Northern Brittany in France. Cooking mainly involved
simple meals
that could be cooked on a
barbecue.
Most campsites had
excellent shower, toilet and shopping facilities
, so you could easily
stay contained
within the campsite.
The type of people who stayed on these campsites were
predominantly families
, as there were lots of activities and children's clubs. However there was still a
mix of younger and older couples
, who could afford the
luxury style caravans.

I have also been camping in the UK, mainly in
field and near woodland
areas of Lancashire and the Lake District with
groups of friends.

We never really took much equipment just the
essentials
and mainly ate
dry packet food
that required little cooking or
hardly any cooking
at all.
Frustrations have been
lack of space
for food in our backpacks and in our tent. Waking up to a packet of squished biscuits has been a regular occurence!

Last summer I went camping with my boyfriend at a local festival, again lack of space was a frustration.
Food was compromised over cost, availability and space.
When prioritising necessity over luxury, the experience
lacks the romantic potential
of camping!



Litter and food hygiene was a big frustration for the environmental context of camping.
Official campsites had more regulations and control of facilities, the overall environment was more civilised.
Pictures from treks in Bolivia and the Lake District. Martha has camped in barren extreme locations, and had to adapt to a variety of cooking methods.
During one trek, the gas cylinder ran out for the stove, so the group resorted to a wood fire to cook porrige, pasta and noodles. This was an extremely natural butslow process, it took 2 hours to cook porrige for 13 people.
Some also believe the C in the logo represents the visible C of the safety cage. Emphasising the focus on safety and stability despite preconceptions over the small size.
Eco Driven
"Right from the beginning, the smart ethos has been about getting the best out of motoring while making minimal impact on the environment. (And of course, having fun while doing it)."
http://uk.smart.com/smart-world-environment-greener-motoring/126a1220-d806-5b91-8558-d610cedac212
Smart are developing a range of several eco products, such as the electric smartfortwo car, ebike and escooter. The marketing of these products combines the promotion of fun of the Smart brand and the sense behind designing future driven energy efficient products.
Personalisation, Individuality and FUN!
Two tone colours

Smart are known for their use of modular sections in their designs, however the way they break these sections up using colour breaks is distinct to smart. Their two tone colour scheme is seen across all their designs and is a major part of their design parentage.
Mix of materials
In more recent designs Smart use colour to break up their designs and there is use of different materials. In the Ebike for example there is the use of both a textured and shiny material on the coloured and white band of the seat.
Small but safe
Smart want to portray their cars as being smart, efficient and different however want to show that none of these characteristics will make their cars any less safe. This photo was taken to show how much consideration is taken in the design of the C shaped frame seen in all smart cars.
Modular panels
The modular panels of Smart designs are easily noticeable and are a major selling point for smart. The interchangeable panels sells the idea of individuality and the feeling of safety within a enclosed box made up of these separate panels
Tangible Qualities of Smart
Intangible Qualities of Smart
The idea of being express who you are through smart products is something that comes out of some of the tangible elements like the interchangeable panels however there is a feeling of buying into a lifestyle, your own.
Expression
Experimental Design
Smart are experimental in their designs, slightly eccentric and full of personality. This is something that can be seen along most of their designs however can really be highlighted in their most recent concept designs.
City car
Through their advertisement and promotion the idea of Smart being for the urban city lifestyle is portrayed. To almost say Smart cars are the best cars to get you around during your busy and fast paced day.
Eco-Driven

Smart have a environmentally friendly ethos whereby they sell their cars as being better for the environment than other alternatives. Some of the reasons for being so are material choices - 98% of a smart car is recyclable and the other 2% used to make more smart cars, their ultra low emissions and run on synthetic oils or even electric.
Fashion Statement
Smart cars are seen to be a fashion statement, more so than other cars. This is possible due to the interchangeable colours but publicised due to celebrity influences, Simon Cowell, Justin Beiber and Katy Perry are just some of the celebrities recently spotted in their "fashion statement" smart cars.
Views on smart cars have varied since the beginning of Smart. Their products have had mixed reviews, some recognizing their efficiency and some thinking of them as being impractical and unsuitable for day to day life. The idea of Smart For Two is the basis of most of the smart cars designed for market, this idea of only having two people in one car is unsuitable for many consumers with families or the need for more than one passenger.
This is why over more recent years Smart have tried to rebrand their products whilst still keeping the smart for two theme going. They have now begun to focus on making their cars fit the lifestyles of their users making them match other cars on speed and performance with the added benefits of being more sustainable, like not paying congestion charge. Smart's new Ebike that has recently been released is evidence of this attempt to rebrand Smart. Focusing on being practical for the user and not only fitting into the users day to day life but actually make it easier, quicker and less stressful.
http://www.fao.org/worldfoodsituation/foodpricesindex/en/
Changes in Food Price
The cost of food on average over the whole world has increased significantly over the past decade. However the past two years we have seen a change in this, the food price index was at its peak in 2011 then has fluctuated over 2012-2013 and now is a lower index. Although the total price of food has increased then dropped slightly over recent months if we break down our food into basic categories we can see that the price of meat, dairy and vegetable oils has been fairly steady with only minor fluctuations, whereas sugar has had greater fluctuations in its price. Cereals have been falling in price since 2011. This is all linked to the economic situation of individual countries and how they now effect each other's economies. Although consumers won't see a lot of these changes first hand, they may be feeling an increase in the amount there spending on food overall. Does this mean that consumers will now be look for cheaper food groups when cooking?
"Weird" Food Trends Over The Decades
1920's - Fruit Cocktails
1930's - Gelatine in cooking
1940's - Spam
1950's - Casseroles
1960's - Instant and imitation foods
1970's - Fondues
1980's - Pasta salads
1990's - Fat Free Potato Chips
2000's - The Atkins Diet
2010's - Bacon in deserts

http://www.bonappetit.com/restaurants-travel/article/weird-food-trends-through-the-decades
Quickest Cooking Methods
Grilling
It's best to use this quick method of cooking only for tender cuts of meat and fish, and for shellfish. The grill should be well heated before cooking begins. The heat can then be adjusted by the temperature dial or by raising or lowering the grill pan.
Griddling
Also known as char-grilling, griddling is a method of cooking in a ridged cast-iron pan on high heat, searing the food quickly on the outside. It's fast and healthy, as it uses less oil than frying, and gives attractive markings to the food.
Stir Frying
Lean cuts of meat and poultry are perfect for stir-frying, as are firm-textured fish and shellfish, vegetables, rice and noodles. Because cooking is so quick, the flavors, colours and nutrients are retained - and the method uses little oil, making dishes really healthy.
Steaming
Food is steamed by setting it above simmering water. The natural flavor, colour, shape and texture, as well as water-soluble vitamins and minerals, are retained in the food, making steaming a healthy way to cook.
http://www.rd.com/slideshows/the-6-quickest-and-healthiest-cooking-methods/
In context of outdoors cooking, barbecuing is a similar cooking process to grilling. Sufficient fuel is required to provide heat energy for this process. Coal, wood, fire and gas are all suitable. But other than disposable barbecue grills. There may be practicality issues for the user and providing the fuel source.
Again, intense and high heat is required for sucessful griddling. Portable and safe fuel sources may restrict the potential for char-grilling outdoors.
Stir frying is a nice alternative that would allow for a special and creative experience for the users. However, a lot of preparation is needed in chopping the vegetables and meat, also sufficient storage would be needed to keep the food fresh.
Essentially a stove would just be needed for cooking, outdoor stoves are a feasable option. It's the storage and preparation facility that would need to be considerd.
Fuel control may also face restrictions from campsite open fire regualtions...
Example of a portable stir fry cooking platform...
Steaming also has potential for a camping environment. Preparation space may be required, but for the user throwing all the ingredients into one pot and leaving it to cook would have great appeal. Especially if cooking area requires distance from the tent.
The Can Cooker is a innovative use of steam cooking in the context of a camp environment. The video highlights the simple solution and ease of cooking for the user. However, a suitable heat source may be an issue. If an idea like the Can Cooker could be scaled down for two people with a powerful enough portable heat source, then this may be a successful solution.
"
"
Martha has been to a range of different campsites, sometimes to ones with bathroom facilities and she spends around 1 week camping either with family or with her boyfriend.
She usually goes camping during the Spring or Summer and gets there with a car.
She spends around half an hour cooking.
She takes sleeping gear, two saucepans, a coolbox and a camping stove.
She usually cooks pasta, eggs and sausages and the most important meal for her is dinner.
She reuses the camping equipment that she usually gets from her Grandma.
She is willing to spend around £15-20 on a cooking device.
Cooking Options
Before deciding which cooking method to choose, it is a good idea to consider: how many people you are cooking for, what weather conditions you will be cooking in and what type of food you will cook.
"A camping grill is a great addition to any camp cookout. You can cook food directly on it, they’re generally easy to set up and transport.
Camping stoves are built without individual burners and are designed to cook food using pots and pans.
Camping grill-stove combos provide the best of both worlds as they combine the best features from both a grill and a camping stove."
http://howto.canadiantire.ca/en/sports/camping/how-to-choose-camping-cooking-equipment
Safety for Cooking Equipment
Cannisters should be kept in a cool and dry place, and if stored over a long period of time (months) they need to be empty.
Valves and connections should be checked for leaking before turning on appliances.
When filling fuel tanks, it is important no to fill it completely, so that there is extra space in the tank, since fuel tends to expand.
Fuel-based equipment requires ventialition and should not be used indoors or in tents.
http://howto.canadiantire.ca/en/sports/camping/how-to-choose-camping-cooking-equipment
The Advertising for Smart Cars target the tangible and intangible aspects of the brand and highlight the unique characteristics of the car such as compact efficient design, strength of frame, ease of use and parking, environmentally friendly design with low emission and fuel efficiency, also targeting the economic practicality of the product.
Materials
Aluminium
Aluminium is used in popular cooking devices such as Trangia and can be used for cooking utensils such as pots and pans and the outer casing of a heating device because of its suitable physical properties:

Low density, making it lightweight
Durability
Malleable material, can be easily shaped.
Can be painted.
Has good heat conduction
It is corrosion resistant
Requires minimum maintanence and can be easily cleaned.
http://www.ehow.com/facts_5795730_stainless-vs_-aluminum-chain-fence.html
Stainless Steel
An alternative to Aluminium is Stainless Steel, which is used in and other popular device, Zebra Stainless Steel billy can for camping.
It has good heat conduction
Heavier material that Aluminium, but is more durable.
It is rust resistant.
It can be painted.
It is a stronger material than Aluminium
It is easy to clean.
http://www.ehow.com/facts_5795730_stainless-vs_-aluminum-chain-fence.html
http://www.woodland-ways.co.uk/buy-online-zebra-stainless-steel-10cm-billy-can-731.html
Polycarbonate (PC)
As the outer casing of the catalytic heater should not be coducting heat, a durable, lightweight and impact resistant plastic can be used for this component. Polycarbonate can be used as:
It has low density, therefore wouln't contribute to the weight of device greatly,
Has moderate cost
Good impact resistance and good strenght properties.
It can be colored and shaped easily.
It is recyclable
And it has good weather resistance properties.
http://plastics.ides.com/generics/25/polycarbonate-pc
"
"
http://www.mercedes-benzsa.co.za/guidelines/Modules_FE/Layout9/downloads/smart_cd_manual_engl.pdf
Smart have defined their overall brand concept as ingenious and extraordinary. They encourage alternative thinking and the expression of individuality in an enthusiastic way.
smartforjeremy
Smart allows the individual to express themselves and personalise the design, to their own tastes.
Celebrities such as Katy Perry choose Smart as a platform to promote their own style and values.
This makes it difficult to identify a clear brand ambassador, as celebrities who drive Smart cars vary in lifestyle and values. Therefore, Smart appeals to the user who wishes to express themselves, not have their car define who they are.
From Dave Grohl, to Simon Cowell, to Joey Essex
Smart Origins...
Swatch CEO Nicolas Hayek decided that he wanted a car to bear the company's name, a “Swatchmobile” (Smart actually stands for Swatch Mercedes Art)
It was Daimler Benz who finally decided to greenlight the project.
Swatch and Mercedes entered a conflict over design and overall performances of the future car. So, before the car was even done, Swatch pulled out, leaving Mercedes to complete the project.
"
"
Smart's heritage can be seen in the sense of fun and playfulness from Swatch design. Combined with the seriousness and precision quality of Mercedes Benz.

As a relatively new brand with a diverse background and identity, Smart have the opportunity to develop and truly define it's own ideology, parting ways from the parent brands.
From research of smart as a brand, we have identified the key intagible values and tangible features...
Ingenious and extraordinary
Eco driven with economic sense
Developing a future identity
Compact and practical
Safe
Fun and expressive
Urban

Hannah Lewis, age 20
"
"
http://gogreenadventurecamping.co.uk/acatalog/offbeatsemiwildadventurecampingvenuescampsites.html
"
"
Actor Matthew Mcconaughey had a glamping style setting for his wedding. Guests stayed in luxury tents on a secluded campsite and partied into the night.

This shows the glamour and affluence that can be associated with the glamping trend which many would find aspirational.
Camping with
Full transcript