Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Electric Rhetoric: Writing for Digital Media

No description
by

Rawlslyn Francis

on 7 January 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Electric Rhetoric: Writing for Digital Media

The game with rhetoric is its ability to derail
critical thinking
by appealing to emotion.

Euphemism and Dysphemism
What words begin with “eu” and “dys” ?

Eu = good/well said (the writer chooses a word for a positive effect)
Dys = bad/poorly said (the writer chooses a word for a negative effect)
phem = to speak or to say

Euphemism: “Our company has reorganized, and you will be working in a different department.”
Dysphemism: “You have been demoted to a lower ranking department.”

Provide an example from the outlook of a student required to complete 3 hours of community service:
Eu:
Dys:
Electric Rhetoric: Writing for Digital Media
Truth
Listen to me!
NO! Me!!
Pssst. Over here. I have the right answer!
is the persuasive use of language
digital
written
visual
Since we can approach a topic from a variety of angles (opinions), how do we decide what common ground to meet on so all sides are accurately represented? Also, what must we be mindful of when using language?
Rhetoric can derail our quest for TRUTH or
help us reach it.

In your writing:
Aim for language that avoids spin.

Be mindful of the global stage on which you stand. You speak to all people. You are not “preaching to the choir.”

Recognize that language and words serve as the window to our thoughts. And what is at stake here is the possibility of
misinterpretation
.
Pathos
Ethos
Logos
AUDIENCE
And what can change the words or "spin" we use?
Rhetoric is targeted to persuade a particular audience.
(goal: convince your readers that your point is valid)
Word Games: Massaging the Truth
The structure of persuasion
Aristotle
*366 - 347 B.C.E.
In an anonymous or avatar culture online, how does knowledge, truth, and morality emerge?

When do we know to question what we read or see and when to accept the information at face value?
Listen to their word choices and intonation. What is implied in both videos?
He provided a framework for persuasive speech
He examined concepts in 3 term arguments known as the SYLLOGISM
Part 1: a universal (accepted) truth
Part 2: a minor example in line with the truth
Part 3: a conclusion that combines 1 and 2

The rhetorical counterpart of a syllogism is an
ENTHYMEME
an enthymeme leaves one part out of the argument
it may also call on the audience to infer and fill-in the missing information
leads to deception or misinterpretation
Example: "You'll be okay, just trust your instincts." (what is missing is the statement that "All people who trust their instincts are okay.")
in a linear model
Speaker
Message
Audience
R
B
E
A
K
S
D
O
W
N
HELLO HYPERTEXT!
The web creates a shifting focus
for the reader. There is no center.
So, how do we write for this type of reader?

And what does this type of thinking mirror?
APPEALING TO EMOTION IN AN ARGUMENT

POSITIVE:
fairness
love
pity
NEGATIVE:
greed
lust
revenge
APPEALING TO REASON (LOGIC) IN AN ARGUMENT

facts
case studies
statistics
authoritarian voices (scholars)
APPEALING TO ONE'S CHARACTER IN AN ARGUMENT

trustworthy
credibility
reliable
fairness
in a digital environment
Full transcript