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Country Towing

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Manitoba/Ontario Prezi

on 9 January 2018

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Transcript of Country Towing

Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
S.W.O.T.
CAA & MPIC Approved
24 hour Emergency Service
Wreckmaster Certified
Travel Long Distance
Personalized service
Strengths:
Weakness:
TBD
Opportunities:
Offer more heavy duty towing services
Increase customer base
Increase brand awareness
Service more area
Competitors
Safety Risks
Threats:
How Country Towing Can...
Generate new customer
Differentiate your business
Service more area
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
Advertising can keep you top-of-mind with your prospects and ensures you don’t get forgotten amidst your competitor’s advertising.
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Advertising Can Differentiate You
Competition is Increasing
Advertising is Cost Effective
Why Radio?
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Is Intrusive
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
While channel clutter fragmentation and a growing list of online and mobile media cannibalize the reach of most channels, radio’s reach has remained constant, reaching 91% of consumers every week. No other media has a reach that high.
Your Message Stands Alone
Radio’s Reach is Constant
Success Stories
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
ROK 50/50
Tank & Trailer
Interlake Talent Shows
Frequency
Consistency
How To Advertise
1 of 2
30 second commercials
What's Your Message
2 of 2
30 second commercials
What's Your Message
1 of 2
10 second liners
What's Your Message
2 of 2
10 second liners
What's Your Message
With CFRY YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
patients
Full transcript