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Absolut Vodka

Marketing of Absolut Vodka (1979 - present)

Tadeas Belik

on 26 April 2012

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Transcript of Absolut Vodka

Swedish vodka company, introduced in 1879, introduced worldwide in 1979

The third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries.

Since its launch, Absolut has grown from 90,000 liters to 96.6 million liters in 2008.
VARIETIES LIMITED EDITIONS GLIMMER ROCK MASQUERADE ABSOLUT MARKETING campaign started in 1979 concurrently with the product launch and its the longest uninterrupted advertising campaign ever
its target group consists of well situated people in productive age from 1979 till these days about 1 500 printed ads have been released – and thousands of the unofficial ones are being created everyday the brand also has co-operated with famous artists or e. g. fashion designers CZECH REPUBLIC every year the Absolut vodka has a few on-trade and off-trade campaigns primary connected with the limited editions – the recent one is called Absolut Glimmer traditionally there has been an on-trade campaign Absolut Neocube based on the principle „buy an Absolut drink and get 12 neocubes for free“ IN AN ABSOLUT WORLD In 2007, Absolut began its "In An Absolut World" campaign in which the company posted various, often fanciful scenarios of what the target audience might think would constitute a perfect, or "Absolut", reality. "In an Absolut world" has been developed together with the advertising agency TBWA/Chiat Day for TV and print ads, and Great Works for digital media. THANK YOU GREEN MARKETING Partnership with Live Earth

The program, called Absolut Global Cooling

“Every Sip Makes a Statement” ABSOLUT RESPONSIBILITY Absolut company’s responsible drinking policy is based on „recognizing the moment“ and tips and tricks for people how to enjoy drinking responsibly. The specific shape of the bottle – inspired with the phials used in Sweden for more than 250 years – is the dominant feature for all printed ads Petra Blažková

Eliška Černá

Tadeáš Bělík
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