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Snap Fitness Marketing Plan
Andrew Schroederon 9 May 2013
Transcript of Snap Fitness Marketing Plan
Top of the line exercise equipment
A clean, safe, and friendly workout environment
A convenient and easily accessible location
Individualized fitness website
Access to knowledgeable staff with a degree in exercise science and nutrition
Ability to use over 1,400 gyms S: O: Anytime Fitness
Planet Fitness Both men and women, married or single
Ages 30 to 50
Work and family oriented
Health minded individuals (or hope to be)
"On-the-go" lifestyle W: Competitive rates
Straightforward membership policies
Educated staff Size of the club
Limited staff hours
Personal trainer turnover Industry growth
Bus line market penetration
Additional profit centers T: Entrance of more competition
Big box, low cost gyms increasing
Employers building in-house gyms WAC
Princeton Club Xperience Fitness Snap Fitness has positioned itself as being the premiere choice for a convenient and cost-effective exercise facility in the Wauwatosa community. This position is maintained by keeping a clean and friendly atmosphere, their no frills policies, and helpful staff. Promotions and tactics Corporate
Guerilla marketing Questions?