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Chapter 3 Books

COJO 1000 Intro to Mass Media University of Wyoming
by

Rebecca Roberts

on 29 January 2014

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Transcript of Chapter 3 Books

Chapter 3 Books
Papyrus scrolls earliest form of books- Egypt 300 BCE
Parchment codex - Romans 2nd-4th century
Illuminated Manuscripts - Medieval Europe - Monks in Scriptoria
China - Block printing 7th century
History of Books
Johannes Gutenberg's invention of the mechanical moveable type printing press in 1448 led to a revolution of technical and cultural change.
Period of immense cultural and technological change
Renaissance
Science
Literacy
Protestant Reformation
Vernacular
Popular literature -chapbooks
Statute of Queen Anne - England 1710 - 14 years
US Copyright Law of 1790 - 14 years
US Copyright Act of 1909 - 28 years
US Copyright Act of 1976 - life of author plus 50 years
Copyright is the exclusive rights given to the creator or author of a work, including the right to copy, distribute and adapt the work.
Public Domain - copyright expired
Fair Use - work may be used for purposes such as criticism, comment, news reporting, teaching, scholarship, or research
How do you copyright a work?
Copyright
The Big Six control more than 60% of the book publishing industry, all owned by large media conglomerates.
Book Publishing Industry
Publishers edit, design, print, promote, and distribute books
.
Early printers served as publishers
Book publishing grew exponentially in 19th century
- publishing houses
- literary agents
Book publishing in late 20th century marked by consolidation
Books and US Culture
1640 - Bay Psalms Book - 1st published
1776 - Paine's Common Sense Pamphlet - bestseller
1789 - First Novels

Uncle Tom's Cabin, sells 300,000 copies in 1852, sets national conscience for civil war.
Mark Twain Adventures of Huck Finn 1885
Dime novels and American experience books popular by end of 1800s

Mass market paperbacks- small and inexpensive
Trade paperbacks - higher quality
Paperback originals
Book Formats
35% of books sold were hardcover
35% trade paperbacks
21% mass market paperbacks
2% audiobooks
2% e-books
5% OTHER

No costly print runs
E-book readers
Digitizing libraries
Self publishing
Print on demand
Digital Decay
Novel franchises - series of books with recurring characters and high marketability
Blockbuster Syndrome - focus on books with bestseller and tie-in potential
Independent bookstores can't compete in 21st century
Superstores like Barnes and Noble
Large retailers like Walmart
Online retailers like Amazon
Price wars
1930s gave genre novels, and pulp fiction a wider audience
Literary experimentation and nonconformity in 1950s
Late 20th century books expressed diverse cultural perspectives
21st century - Series create high marketability and multi-platform potential
Origin of books
Gutenberg Revolution
1998 US Copyright Term Extension Act - life of author plus 70 years, extended all current copyrights by 20 years
Exceptions to copyright
E-books have the potential to transform
the book market.
Publishers
Most mid-range or new authors don't make a living
Advance - sum paid in expectation of royalties
Royalty - % of sales granted to author
Copyright Law
Early Books
Distinctive American Voice
Paperbacks
Novel Franchises
Paperbacks
Hardcover
books more durable and expensive, usually initial print run in hardcover.
American Association of Book Publishers 2009
Making Money
Full transcript