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AAD 600, Unit 10: Email Marketing

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UK Arts Administration

on 8 August 2016

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Transcript of AAD 600, Unit 10: Email Marketing

II. Email Clients & Mail Types
I. MailChimp Terms &Definitions
III. Best Practices for Email Marketing
IV. Learning From Your Contacts
V. Design Theory: Contrast
Campaigns
Lists
Reports
Autoresponders
varying types of email clients
MailChimp Inbox Inspector
HTML vs Text
Avoiding Spam
Opting Out
unsubscribe
Adding Lists Correctly
Subject Lines
most important aspects of an email campaign
Tracking User Behavior
Four areas of data
open rates
click rates
unsubscribe rates
time analysis
Click Rates
"Click here"
"View the full event details"
Unsubscribe Rates
Are you emailing every day?
Best Times to Send
1. Daytime hours are better than night hours

2. the highest volume of emails are sent on Tuesdays and Thursdays
Open rates are lower on Monday
mornings and Friday afternoons
Reports tab
Remarketing
Following up with subscribers
subscriber activity
Personalization
personalize content
Small touches of personalization
Check-in with your subscribers
personalized field
Pattern


Combination of
shape & color
Email Marketing
Unit 10:
http://kb.mailchimp.com/article/how-do-i-use-the-inbox-inspector
unsubscribe
wealth of data
http://blip.tv/mailchimp/introduction-reports-tracking-3420322
Open Rates
Take an action
Clicking a link
Filling out an RSVP form
stop receiving email
Type of information
When you send
How to best remarket
Location
Subscriber Activity
Check in with your subscribers
Personalized field
con
trast

Color
Scale
Color
http://inspiration.mailchimp.com
WATCH
:
http://fast.wistia.net/embed/iframe/r6r6w52sem?autoPlay=true&controlsVisibleOnLoad=true&popover=true&version=v1&videoHeight=400&videoWidth=600&plugin[captions-v1][onByDefault]=false
WATCH:
WATCH:
Full transcript