Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Evernote

No description
by

on 16 July 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Evernote

Evernote is
Products
Customers
Porter's Five Forces
BCG Product Matrix
SWOT Analysis
An independent, privately held company
Headquarter in Redwood City, California
Founded in 2007 by Stepan Pachikov
CEO: Phil Libin
Main product: Digital workspace
More than 100 million users worldwide.
Offices in 9 countries. Nearly 400 employees and growing
Estimated Annual Revenue $150-200 million (at the rate of 100mil. users) ++ (from Evernote Market)

Evernote
Application
Membership
spent very little money on promoting: < 1 cent per user
Nearly 90%: direct downloads.
Market
50% of revenue from the Market comes from first-timers
Evernote Business users as buyers: x3 Premium users as buyers, and x80 free users.

Natnicha Apichonkit
Company Introduction
SWOT Analysis
BCG Product Matrix
Porter's Five Forces
PEST Analysis
Organizational Culture
Overall Analysis
Evernote
Freemium:
Membership
https://evernote.com/pricing/
Evernote
Market
Mission
Whatever you’re working toward, Evernote’s job is to make sure you get there.

PEST Analysis
Organizational Culture
Overall Analysis
Competitive Rivalry
Microsoft's OneNote
Dropbox
Power of Buyers
Low, esp. after users store their data
Power of Suppliers
Low
*Employees: High
Threat of Entry
High, product's easy to replicate
However, since it also has high switching cost, being a market leader helps.
Threat of Substitutes
Medium
if the features and quality of substitute product exceed Evernote and Evernote doesn't react well -> (BlackBerry)
Strength
Threat
Opportunities
Weakness
Some remedies
External
To solve
Internal
To strengthen
Question Mark
"Evernote Plus" Membership
(Stage btw. Free and Premium)
Star
Evernote for Business
Products in Evernote Market esp. Fujitsu Scanner and Adonit Stylus Evernote Edition
Cash Cow
Evernote Premium Membership
Dog
Some products in the Evernote Market:
"Business" Socks?
Evernote Water bottles
https://www.evernote.com/market?offer=www_menu
Strong brand image
Low cost of marketing
Network externalities
High switching cost
Leader of the market
Accessibility of the app
Most users: free version
Wide "gap" btw. free and premium
Growing trends: Cloud Computing
Both personal and business
Easy to replicate
Substitute products
Tech change
Free users as walking ads
High switching cost-> create user base first
Offer "Evernote Plus" for home users
Partnership /w oth. products e.g. WSJ, DoCoMo
PEST Analysis
Most influential: Social and Technological
Political
Privacy policy
Economic
Membership might be price-elastic? (easy to cancel)
but users are middle-high income
Social
Growing Trend: Cloud Computing
"Paperless Office"
Technological
Data security
Substitute products
Related products: specialized scanners, mobile scanners etc.
https://evernote.com/business/
Life at Evernote
We've assembled an
incredibly talented, diverse, and spirited team
to build products that
impact the lives of millions
of people around the world. Our employees enjoy access to the best tools available, an
open and collaborative work environment
, and end each day knowing that they've made a tangible impact.
Perks and Benefits
We offer great salaries, global offices, shuttles, vacation stipends, delicious catered meals, generous equity offers, high tea, athletics programs, and more. But the real perk of working at Evernote is being part of a community that
values your work, encourages life-long learning, and fosters a transparent and supportive culture.

Great product
, but problem with
getting people to pay
Great part of
revenue: not from main product, ads-free
High switching cost
and
network externalities
, still need to keeps up with customer
demands
Endeavor to create
Cult-like brand
loyalty
Increasing popularity of
"paperless"
and
cloud computing
Task&Supportive
culture
https://www.evernote.com/market
Full transcript