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xchange workflow

illustrates what happens after the advertiser buys a campaign.
by

Nikos Acuna

on 5 October 2015

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Transcript of xchange workflow

PLAN
ADVERTISERS
enter campaign name,
info, dates
NETWORKS
enter target gender,
age,
DMA markets
buy campaign
3 Easy Steps to Planning
networks consign inventory to xchange
BUY
advertiser buys a campaign
BUY NOTIFICATION
Dear Advertiser:

Thank you for your buy!
Here are the details of your campaign:

CAMPAIGN SUMMARY:
campaign start:
campaign stop:
targeted venues:
CPM:
DMAs:
confirmation number:

You creative is due on:
You may upload your creative here:
Click here for media asset / creative requirements.

Regards,

Client Services
xchange sends participating
networks an email.
Dear Member Network:

Your network has been included in a media buy!
The following campaign has been scheduled:

ADVERTISER:
CAMPAIGN START:
CAMPAIGN STOP:
TARGETED VENUES:
DMAs:
CPM:

Creative will be provided for for approval. A download link will be sent to you.

Regards,

Member Services
xchange notifies digitaladtech that a buy has been made
xchange sends advertiser reminders of when creative is due. Advertisers get a notification every Tuesday leading up to creative submission deadline. When the campaign is one week out from flight, the advertiser receives notifications once a day.
CREATIVE
Dear Advertiser:

Your campaign needs creative in order to air!
Your campaign starts in X days. Please submit your creative here (link).

Click here for creative requirements.

Regards,

Client Services
Advertisers will be able to upload media assets onto their dashboard. Each network will be able to download creative assets from platform.
xchange receives the creative.

client services is notified

The following advertiser has uploaded their creative:

Advertiser:
Campaign Summary:


Dear Advertiser:

Thank you! Your creative asset was received!
You will receive a confirmation in 24-48 hours upon approval of the creative.

Regards,

Client Services
xchange verifies that the creative meets technical requirements.
MEDIA ASSET ALLOCATION
xchange notifies network that
content is ready for preview or download.
network approves creative. downloads file.
xchange is notified when creative has been downloaded.

Upon download by network, the campaign is scheduled to run.


Dear Advertiser:

Your creative has been approved and is scheduled to air! You may track your campaign by clicking this link.

Regards,

Client Services
FLIGHT


Dear Advertiser:

The following media has been rejected for the following reasons: ____

Please contact client services at:
888.463.4448 ext. 2

Regards,

Client Services
Dear Advertiser:

Your campaign has launched!
Campaign summary included.
You may track your campaign here:

Regards,

Client Services
Client services is cc'd on this notification
POP reminders: Participating networks will receive a reminder to submit a proof of play report for campaigns.
xchange aggregates proof-of-play reports, and generates it for the advertiser. POPs will be generated 7 days prior to the end of a campaign.
CAMPAIGN LAUNCHES

POPs can be accessed before the campaign ends. But the aggregated campaign POP will be attached to the final bill.

Dear Advertiser,

Your proof of play report is ready for the following campaign:
You may view it here.

Regards,

Client Services
PROOF-OF-PLAY NOTIFICATION
xchange workflow


Dear Advertiser:

Your campaign has concluded.
Your billing summary is now available. Please click here to view it.
You may also view your proof of play report on your dashboard.

Regards,

Client Services
CAMPAIGN ENDS
networks receive insertion order
REMINDERS FOR CREATIVE
E-MAIL SENT TO ADVERTISER
ASSET RECEIVED
CREATIVE APPROVAL
CREATIVE NOT APPROVED
ADVERTISER INSERTION ORDER
SAMPLE POP REPORT
MEDIA PURCHASED
BILLING AND REPORTING
xchange decision engine
Full transcript