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Transcript of xchange workflow
enter campaign name,
enter target gender,
3 Easy Steps to Planning
networks consign inventory to xchange
advertiser buys a campaign
Thank you for your buy!
Here are the details of your campaign:
You creative is due on:
You may upload your creative here:
Click here for media asset / creative requirements.
xchange sends participating
networks an email.
Dear Member Network:
Your network has been included in a media buy!
The following campaign has been scheduled:
Creative will be provided for for approval. A download link will be sent to you.
xchange notifies digitaladtech that a buy has been made
xchange sends advertiser reminders of when creative is due. Advertisers get a notification every Tuesday leading up to creative submission deadline. When the campaign is one week out from flight, the advertiser receives notifications once a day.
Your campaign needs creative in order to air!
Your campaign starts in X days. Please submit your creative here (link).
Click here for creative requirements.
Advertisers will be able to upload media assets onto their dashboard. Each network will be able to download creative assets from platform.
xchange receives the creative.
client services is notified
The following advertiser has uploaded their creative:
Thank you! Your creative asset was received!
You will receive a confirmation in 24-48 hours upon approval of the creative.
xchange verifies that the creative meets technical requirements.
MEDIA ASSET ALLOCATION
xchange notifies network that
content is ready for preview or download.
network approves creative. downloads file.
xchange is notified when creative has been downloaded.
Upon download by network, the campaign is scheduled to run.
Your creative has been approved and is scheduled to air! You may track your campaign by clicking this link.
The following media has been rejected for the following reasons: ____
Please contact client services at:
888.463.4448 ext. 2
Your campaign has launched!
Campaign summary included.
You may track your campaign here:
Client services is cc'd on this notification
POP reminders: Participating networks will receive a reminder to submit a proof of play report for campaigns.
xchange aggregates proof-of-play reports, and generates it for the advertiser. POPs will be generated 7 days prior to the end of a campaign.
POPs can be accessed before the campaign ends. But the aggregated campaign POP will be attached to the final bill.
Your proof of play report is ready for the following campaign:
You may view it here.
Your campaign has concluded.
Your billing summary is now available. Please click here to view it.
You may also view your proof of play report on your dashboard.
networks receive insertion order
REMINDERS FOR CREATIVE
E-MAIL SENT TO ADVERTISER
CREATIVE NOT APPROVED
ADVERTISER INSERTION ORDER
SAMPLE POP REPORT
BILLING AND REPORTING
xchange decision engine