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Copy of Gloria Jeans Coffee

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on 11 October 2013

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Transcript of Copy of Gloria Jeans Coffee

HISTORY
Gloria Jean's Coffees was founded by Gloria Jean Kvetko in 1979 in Chicago, USA. Gloria Jean's Coffees began as a small coffee and gift shop in Chicago USA




BRAND ATTRIBUTES
Australian
Warmth
Coffee that embodies great aroma, body and taste
Reliable (The most common comment on tripadvisor)
What does a cup of Coffee mean to you - Top 30 responses
In Australia
Once an Unknown Brand ....Gloria Who?


Few Years ago …

In 1995, Nabi Saleh and Peter Irvine,former managing director of advertising agency DDB Needham, visited the United States to sample the Gloria Jean's Coffees brand.

Saleh and Irvine identified the opportunity for this brand in Australia, purchasing the international licensing rights from Diedrich Coffee, Inc.



Market Share
The global company operates over 1000 cafes around 40 countries, including 489 in Australia.
Gloria Jeans operates both company owned and franchised stores around Australia.
Considered one of the fastest growing franchisee in the world
FOOD AND BEVERAGE = LOW RELIANCE ON BRAND
POWER OF A BRAND
Brand Image
Brand Awareness
BRAND ISSUES & RECOMMENDATION
Social and environmental issues



Threat of existing brands and new entrants



Undermines online strategy
THANK YOU & ENJOY THE COFFEE
Full transcript