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Exporting Quinoa

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Vicky Ordonez

on 13 December 2013

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Transcript of Exporting Quinoa

Exporting Quinoa
The Netherlands is an important trading center for organic quinoa in the EU. Although The Netherlands currently imports the quinoa mainly from Bolivia, the strong growth in imports indicates its potential as an export destination for Ecuadorian quinoa. Ecuadorian exporters need to invest in trade relationships with Dutch importers to gain a foothold in the market.
Quinoa (keen wah), ancient food.
The Incas, who revered quinoa as sacred, called it the "mother grain."
Quinoa is not a grain but a seed.
The United Nations has designated 2013 as the "International Year of Quinoa", since the food contributes to global food security and the fight against hunger.
Also known as "super grain", "grain/seed of gold," astronaut food or "wonderful grain."
The Netherlands – a potential quinoa market for Ecuador
Quinoa does not grow in The Netherlands
The Netherlands accounted for 33% of total EU imports of quinoa from Bolivia and Peru and increased by 45% annually on average.
Dutch imports of quinoa are not restricted by quota. The import tariff for Ecuador is 0%.
Trade Tarrifs (Netherlands)

Section II Vegetable products
10 Cereals
08 Buckwheat, millet and canary seed; other cereals
50 00 00Quinoa (Chenopodium quinoa)
The commodity code for importing is 1008500000.
Importing from outside the EU is subject to a third country duty of 37.00 EUR / Tonne.
Goods are subject to VAT standard rate.
Goods are subject to VAT zero rate.
Quinoa contains two subheadings at the Central Bank of Ecuador, which are the 1008.90.11.00 and 1008.90.19.00. Ecuador does not export to Holland quinoa
Understanding the market
The Netherlands belongs to the three leading EU importers of quinoa.
Healthy and gluten-free (amaranth)
Certification: organic and Fair Trade
Market entry
Our Ecuadorian quinoa exporters can reach the Dutch market via specialized importers in the Netherlands, which mostly import organic quinoa.
A national export plan in Ecuador (DO-IT (Dutch importer), Markal (French importer))
Approach customers: direct (e-)mail, personal visits, building a network and visiting international trade fairs.
Dutch importers seek reliable quinoa suppliers, offering a consistent quality and supply.
Communication key
Bolivia and Peru are the main producers of quinoa in the world. FAOSTAT registered a global quinoa production of 69 thousand tons in 2009, 58% of which was produced in Peru and 41% in Bolivia. Although Peru is the largest producer, Bolivia is the largest exporter of quinoa, which represents 94% of imports from the EU quinoa.
Supplying countries to the EU and export destinations of Ecuadorian quinoa
Design public policies that balance food sovereignty to international trade.
Policy design and development research in the ancient knowledge of Quinoa and Andean grains.
Build together policies that maximize the benefits of the commercialization of quinoa and minimize adverse effects.
Amongst others.
No taxes on quinoa exports to EU

Public Politics of Ecuador:
Environmental management
In our case is category A: No notification must be made, no environmental management, environmental works without permission.
This category indicates that your company has no impact or no impact on the environment.
The company only has to comply with the Order of Things.
No need to file a notice of environment.

Stable and secure environment for business, and an advantageous tax regime.
 The political environment in the Netherlands is stable.
 Proactive government policies, from governance and low corruption.
 The Netherlands has a system of stable, predictable and conducive to foreign investment in the financial sector, both corporate and individual taxation.
 The Netherlands also has a large number of treaties to avoid double taxation with many countries and special treaties with its former colonies in the Caribbean: Aruba, Curacao and Bonaire.
Difficulties for Ecuadorian companies to enter the Dutch market
1. Meet the complexity of bureaucracy and regulations of the European Union and the Netherlands in matters of trade and importation of products. (phytosanitary requirements for agricultural)
2. Meet the demands of consumers.
Quality Product
Competitive price
Reliability and after sales service
Appearance/design and product presentation
Packaging and product packaging.
3. The different business practices, cultural differences and language. These differences may be less real but not less tangible barriers.
4. The distance and high cost of transport for products from Ecuador to the Netherlands.
5. Funding
6. Lack of knowledge about Ecuador and its products and the lack of an image of the country.
7. Perception of Ecuador and throughout Latin America
Gluten free.
Rich in protein, magnesium and fiber.
Easy to digest.
Can have different presentations.
Available year round.
Doesn't pollute the enviroment, but has the perception of "social pollution"
Worldwide lack of knowledge of the product
Lack of knowledge of our country and standards
Supply is not well defined
Growing expectation in our food.
Possibility to extend participation in international markets.
Low production costs
Increasing "green" tendencies.
Easy incorporation in daily diet.
Optimum development of Peru and Bolivia.
Expiration of cuurent agreement.
Tighter barriers may rise
Given the difficulties encountered by the Ecuadorian companies to enter the Netherlands suggests:
Market for coffee, quinoa and brown sugar. Things to Consider:
Study of distribution channels and Dutch selling.
Industry standards and EU for imports from Ecuador.
Study of the current status and future prospects of the Ecuadorian exports.
Possibilities with the usage of the “Fair Trade " label.
Recommendations for Ecuadorian exporters.
Funding opportunities for small and medium exporter.
Creating a database of companies and industry-related companies.
Facilitate the availability of the report in the different chambers of commerce and Ministries of Ecuador.
Recommendations and Action Plan
Social Effects
Perception of none existante "fair trade"
Full transcript