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Transcript of Kidfluence
They Mean Business Main Entry: kidfluence
Part of Speech: n
the influence of children on their families' purchasing decisions
Usage: slang Timothy Chang Suzanne Ross How expensive are kids? IT WORKS! What Does This Mean To Marketers? Who's Being
Targeted? What is it? Conclusion Bibliography Calvert, S. L. (2008). Children as Consumers: ADvertising and Marketing . Retrieved from The Future of Children : http://futureofchildren.org/publications/journals/article/index.xml?journalid=32&articleid=62§ionid=304
Magnarelli, M. (n.d.). Teaching Kids about money: how corporations turn our kids into consumers . Retrieved from Parents: http://www.parents.com/parenting/money/family-finances/how-corporations-turn-kids-into-consumers/
Media Smarts. (2008). How Marketers Target Kids. Retrieved from Media Smarts: http://mediasmarts.ca/marketing-consumerism/how-marketers-target-kids
Shopping Kaddy . (n.d.). Retrieved from Shop & Roll: http://shopandroll.net/
Soni, P. S. (2007). Pester Power Effect of Advertising.
the responsibilities of Graphic designers in kosovar society. (n.d.). Retrieved from ogilvy: http://www.ogilvyks.com/blog/proj/48/ BADM 2030 Feb 28, 2013 0754373 According to the book Kidfluence, pestering or nagging can be divided into two categories Marketers plant the seeds of brand recognition in very young children, in the hopes that the seeds will grow into lifetime relationships. "We're relying on the kid to pester the mom to buy the product, rather than going straight to the mom."
Barbara A. Martino, Advertising Executive "Pester power" "Nagging Power" In North America... Teens spend between $53 and $125 a week. Researchers are even analyzing letters to Santa Claus to see if Christmas wishes single out brand names. Over 85% do. Advertisers are encouraged to target 6 to 11 year old children. in Business Notes Kids' pocket money for $115 billion a year. Breakfast choices (97% of the time) Where to go for casual family meals
(98% of the time) •Clothing purchases (95% of the time). •Software purchases (76% of the time) •Family entertainment choices (98% of the time) According to the 2008 YTV Kids and Tweens Report, kids influence: To sell a range of products to their parents, from luxury vehicles to bank accounts. Lunch choices (95% of the time) —Persistence Importance Computer purchases (60% of the time) Family trips and excursions (94% of the time).