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Harvard Graduate School of Design talk - 2015
Transcript of Harvard Graduate School of Design talk - 2015
OF A GREAT
"The key to great presentations is telling stories"
- Guy Kawasaki
“I don't build in order to have clients. I have clients in order to build!"
― - Ayn Rand
1. Why storytelling and visualization of ideas is so crucial to the design process. The audience will primarily be students in architecture, urban planning and landscape design.
you can recognise the studio of any creative professional or artist the moment you walk in. there are ideas on the walls, sketches on the desks. even starups are full of whiteboards. its all very visual and tangible. and the reason is simple - thinking visually really helps us all to come up with new things. you just put 2 ideas in front of you, you glance at them, and your brain will start to produce alternatives.
2. How we incorporate design thinking into Prezi (both in terms of our office design inspiration, design hackathon nights, as well as in developing the ZUI).
from its day of inception prezi was developed to be both a presentation tool that takes the audience on a spatial-visual journey into your ideas, images - and, a tool to think and develop great visual stories. not much unlike mindmaps, starting with a zoomable canvas by putting into keywords, ideas, images, really helps to come up with original storylines and sharpen the narratives.
You have those people who put all of their content on a slide, and then they just read from it...it's the worst, right? I mean, you totally wanted to sit here and listen to me talk at you the whole time, yeah? Plus, you're obviously going to remember every word of this...or not.
YAY! I have so much amazing content to share!
Plus, I'm going to add a couple more things here, because I have more points to make!
Why is it good for us?
We all come from kind of design background, we like to think and solve problems, what we actually do on a daily basis as well. But these events helps us, to step back a bit, and not just build something interesting and/or beautiful, but work together, have fun and we can also express those design/art capabilities on other fields which we can't really do during a work day.
It wasn't fully intentional, but it turned out, that it's also fills us up with energy and happiness, which we can put back after these into work, so overall it worth to Prezi as well :)
We have a great time together, have fun and build something, which others can also enjoy. This is something we really liked in these two events :)
We are planning to have more of these. From my side, I really enjoyed to work together with the architects on the welcome area, and we started a discussion, how to continue in other parts of the building
We'll have the design hackathon in every second month. We drop in ideas for a few weeks, then at the end we vote, which three project should we work on. We already started the new list for next cycle. :)
EUROPAN 12 WINNERS
the bad visual will be a distraction.... and is her nostril the focus point you want?
On BAD Graphics
Don't put your audience in the spin cycle.
Syria is 71,479 square miles
Do you mean to tell me that you're thinking seriously of building that way, when and if you are an architect?"
"My dear fellow, who will let you?"
"That's not the point. The point is, who will stop me?”
charts & graphs
"presentations that use color are able to communicate better than those use black and white."
Brains see yellow first.
Color enhances learning & improves retention by up to
Avoid pitfalls with repetition and rhetorical questions
As a woman--be authentic AND true to yourself.
Increase retention by
before talking about them...
EVERY 3-4 minutes
(University of Colorado - Boulder, 1984)