Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


How to Apply Social Media for Your Small Business

Twitter, Facebook, YouTube, LinkedIn - I'm sure you've heard of all of these forms of social media, and you might even be using some of them...but how do you use these tools to help your business? We explain how you can start using social networking sit

Kevin Alvarez

on 21 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of How to Apply Social Media for Your Small Business

Social Media - What is it Exactly?
It's all about building relationships.
Define a Strategy
You don't need to be everywhere.
Before a business begins using social media tools, it must set clear goals and objectives.
Web Design
Content Strategy
Social Media Strategy
Search Engine Optimization
Pay-Per-Click Management
Google Analytics Qualified Individual
Why is this successful?
Does it demonstrate the product well.
Is the content buzzworthy? Would you share it?
Authentic! Tom is the actual CEO. They keep it light and fun. "Tom Likes This", Chuck Norris photo.
Do they encourage customer interaction?
They take a trending topic (Facebook) that people are familiar with. Other "Will It Blend" items include: IPhone,
Do you think this was expensive to produce and distribute?
BlendTec YouTube video views =97,146,155 + countless television appearances incl. Jay Leno.
Revenues have increased 700% even though the product has not changed.
Some possible objectives
Common mistakes businesses
make when using Social Media.

They focus on quantity (how many followers or page views)
They're not Authentic - Transparency is important.
They spam their followers/friends.
They never give people a reason to "follow". Include valuable/compelling content.
They fail to engage in real conversations or listen to their customers/prospects
Customers are most likely having conversations about either
your brand or your industry. You might as well join the conversation.
Listen First, then respond.
The Web 2.0 is forcing companies to modify the way they market their products and services.
Most traditional media is one-way communication.
Yellow Pages are dying - people are turning to Local / Mobile Search
Tivo allows people to skip commercials
Satellite Radio and the MP3 allow for people to bypass radio programming.
Many people get their news from independent sites/blogs.
Connect with customers
Gain ideas or insight on trends
Find partners
Distribute Content
Brand Awareness
Gain New Clients
Informal Market Research
Real World Examples
Try to integrate "social" into your existing campaigns.
The primary intention should be to converse.
Small Mom&Pop - SparkleSkirts
Objective: New company with no brand recognition.
First appearance at the Disney Princess Half-Marathon
Created a Facebook Ad Campaign with 3 Ads targeting:
Females 18-55
50 mile radius of Kissimmee
Keywords in profile - Marathon, Half-Marathon, Jogging, Running
Joined the Disney Princess Half-Marathon Facebook Page - 3000+ members
2 Ads to drive traffic to the website, 1 designed to draw traffic to the Fan Page
There's an old saying direct marketers have used that went:
"40% of your campaign success depends on the list (targeting the right audience)
40% depends on the offer and only 20% on the creative." - This holds true even more on
Google Adwords and Facebook Ads.

Your target and your offer will be what make your Click Thru Rate successful.
Once they have clicked, then creativity plays a larger role as you design your landing pages.
Why Internet Marketing is important
The internet is an influential factor in buying decisions.
Many people start their buying decision using search engines
or they're influenced by what their friends and others are saying online*
turn to their smart phones to find a local restaurant or retail outlet.
Internet Marketing - the overall process.
Elements of Internet Marketing
Keyword Research
Social Media (as listening tool)
Website - your central hub
Search Engine Optimization (SEO)
Custom Landing Pages
Pay Per Click Advertising
Custom Landing Pages
Social Media (content distribution)
Email Campaigns
Google Analytics
Website/Conversion Optimization

General Advice for businesses
Start by using it as a listening tool. Create and save a search for your Company name, Product Name, and Industry keywords. I recommend using TweetDeck (a free 3rd party tool) to help you track the different conversations relating to your business.
Don't be afraid to post links or share content that does NOT direct back to your site. Sometimes it's good to share content from other organizations that you know your target audience may find valuable.
Follow other people with a purpose. Many business owners will follow anyone and everyone with the expectations that these people will follow back. Even if they do, these connections may not have any value. Follow the people you want to engage in conversations with.
Don't feel obligated to follow everyone who follows you - but do try to look at their profile and see if there is some correlation or an opportunity to start a conversation. At the very least, make sure you address/answer questions that are asked to you.
If you want more of the right followers - offer value.
Discounts or Special Offers to those who follow you.
Allow customers to share their ideas to improve your product/service.
Share new developments or upcoming products
Post photos that "humanize" your organization
Create contests for your followers
Give your followers recognition when they deserve it.
*Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for
mobilizing consumers to talk up products online. (Etailing survey of 117 companies, September 2009)
*A March 2009 study by Knowledge Networks found that between 10% and 24% of US social media
users turned to social networks when making purchase decisions about various categories of products
and services. (eMarketer, October 2009)
Find the social networks that align with your strategy. What SM sites are your
customers using now? Does the technology lend itself to your needs. Is it feasible to use it properly with the resources you have in place.
How will you measure the success?
Full transcript