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Disney Corporate Culture

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Alexander Scherer

on 29 October 2012

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Transcript of Disney Corporate Culture

Symbol system Norms and Standards "The happiest place on earth" ... take part and ...
... became a role model "Tell a story" Parades and
entertainment everywhere Disney aspire to inspire together Environment Disney VoluntEARS Entertainment
hope, aspiration & positive outcomes conserving
ecosystems Advisory boards for nonprofit organizations Magic Kingdom Downtown Basic assumptions Providing
service through
cast members Pay and benefits Life and leisure Learning and working Outcome High motivation
Great feelings History and the
levels of Disney`s culture Working at Walt Disney Company European failure Conclusion Individualistic culture Independence Holidays:
short trips
different destinations
staying over night only Pride of culture, language, country Intense family relationship Communication/interrelation Holidays:
long holidays
extensive trip(s) a year
same destinations Fate takes its course No interests in supporting French culture
Consideration only american point of view
High Pricing
Pretermission of French Hospital Update
corporate mission Cast member
integration Food adapted to European taste Trainings Community Urban projects Focusing on client First aid Disney
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