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Real Estate Practice Group

Business Development Plan 2013
by

Kellie Nelson

on 3 October 2012

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Transcript of Real Estate Practice Group

Office Shopping Centers Hotels
First member - $800 each affiliate $100 / year

Very active statewide membership with numerous events

Large conference in Orlando with the potential of being a presenter

Access to entire database of all members & searchable for prospect lists

Leadership opportunities Falcon Development

Stiles

Commodore Realty
National Association of Industrial & Office Properties

Active Chapters in Jacksonville and other cities statewide

Membership Makeup: developers & owners, lawyers specializing in real estate, commercial office brokers & bankers.

Competitors in Northeast Florida : Clay Bruce – GHG Insurance

Meetings: Annual Golf Event, Socials, Bus Tours, Developing Leader programs
Montecito

Cardinal Point

Stiles North Florida Hotel & Lodging Association

Cost to Join
Relative to number of rooms : $75-$280

Local & Statewide membership

Strong presence in Amelia Island

Network with hotel leaders in NE Florida market

Leadership opportunities National Association of Residential Property Managers

Affiliate Membership
$295 / year

Regional Conference in Orlando

Promotional Opportunities at Trade Shows

Access to database of all members Trade Associations Unique Differentiation in Market Wellness Initiatives in Hotels
Demographics of eligible employees

HCR resource
Ability to guide new employee benefit providers through the process
Service employers with legislation and compliance review

Example: Snapshot Potential Client Letters Key Market Residential Property Management

Hotel Management Trade Association International Council of Shopping Centers Potential Testimonials Business Development Retreat
October 3rd & 4th, 2012 Real Estate Practice Group Objectives Create awareness of expertise in real estate marketplace

Track marketplace changes and share competitive information

Enhance effectiveness of prospecting Jimmy Clark, Shaun Woleshin, Wes Hinton, Scott Hopkins, Kellie Nelson Current Trends in Real Estate
and Implications 1.4 trillion in commercial real estate loans are set to mature through 2014


Commercial Mortgage Backed Securities


Cost of Patient Protection and Affordable Care Act


Carried Interest


Substantial equity and debt available for multi-family projects. Prospecting Opportunities & Threats Opportunities Threats Shopping Centers - Ownership Structure

Office – Non-Trophy Assets

Hotels – Owned & Operated Hotels and Florida Based Hotel Management companies

Condominiums - 10% penetration in Jacksonville marketplace Multi-Family – Class A with low vacancy rates

Condominium Associations –Marketing Fees/Revenue Splits with Property Management firms

Property Management Programs –Large Property Managers Trade Association Potential Testimonials Current Book of Business Total Book of Business - $1,800,000 7.6% Mixed Use 42.7% Condominium 37.3% Multi-Family 9.5% Office 2.9% Shopping Centers Stiles Marketing Plan ZyWave - Monthly & Quarterly mailings by subsection with a Real Estate practice group specific template

3 Webinars - 2 P&C / 1 EBD

Trade Association Events

Collateral Material - Leave behinds by subsection

Intranet specific to Real Estate
Share rates, collateral & marketing information Trade Associations Americas Lodging Investment Summit - Annual gathering of hotel owners and investors

- Single largest event geared toward hospitality ownership

- Focused on emerging & identifying development opportunities

- Opportunity to be seminar presenter Florida Restaurant & Lodging Association -Dedicated to promoting, protecting, & educating the hospitality industry

-200 events statewide annually

-Geared toward operating companies

-Allied Member Council

-$1,500 Annually North Florida Hotel & Lodging Association -Local organization dedicated to advancing lodging issues on the First Coast

-Membership made up of local owner/operators of both flag & independent hotels

-Active event calendar

-$250 per member/per year Condo/Multi Family Trade Associations Community Association Institute (Jax Chapter)

Formed in 2010

Membership Dues $535

Networking events and educational symposiums

First Coast Apartment Association
Formed in 1979 and 4th largest Apartment Assn in FL

Membership Dues $390/year

Various social and educational events throughout year

Local membership automatically extends to Florida Apartment Association (FAA) and National Apartment Association (NAA) along with publications Multi-Family Florida; Coastlines; Units; Client Testimonials

Case Studies (i.e. successful claims advocacy outcome)

Articles from www.ccfj.net tied to Harden’s risk management/insurance implications summary

Resources : Becker Poliakoff’s Florida Condo & HOA Blog (also on Linkedin; Twitter)

Florida Community Association Journal Industry Resources Health Care

International Council of Shopping Centers

First member - $800 each affiliate $100 / year

Very active statewide membership with numerous events

Large conference in Orlando with the potential of being a presenter

Access to entire database of all members & searchable for prospect lists

Leadership opportunities Trade Association Falcon Development

Stiles

Commodore Realty Potential Testimonials Shopping Centers Hotels Trade Associations Americas Lodging Investment Summit

Annual gathering of hotel owners and investors

Single largest event geared toward hospitality ownership

Focused on emerging & identifying development opportunities

Opportunity to be seminar presenter Florida Restaurant & Lodging Association

Dedicated to promoting, protecting & educating the hospitality industry

200 events statewide annually

Geared toward operating companies

Allied Member Council

$1,500 Annually North Florida Hotel & Lodging Association

Local organization dedicated to advancing lodging issues on the First Coast

Membership made up of local owner/operators of both flag & independent hotels

Active event calendar

$250 per member/per year Community Association Institute (Jax Chapter)

Formed in 2010

Membership Dues: $535

Networking events and educational symposiums


First Coast Apartment Association

Formed in 1979 and 4th largest Apartment Assn in FL

Membership dues: $390/year

Various social and educational events throughout year

Local membership automatically extends to FAA and NAA along with publications Multi-Family Florida; Coastlines; Units Specific Resources Trade Associations Client Testimonials

Case Studies

Articles from www.ccfj.new tied to Harden's risk management/insurance implications summary

Becker Poliakoff's Florida Condo & HOA Blog

Florida Community Association Journal Marketing Plan Zywave - Periodic mailings by section

Webinars - 2 P&C / 1 EBD

Participation in Trade Association events

Intranet - Sharing of Resources & Marketing Information

Collateral Materials Condo/Multi Family Potential Value Proposition Certificate of Insurance Tracking

Disaster Recovery

CAT Modeling

CSR 24/7

Marshall & Swift Valuation

Claims Management

Loss Control - non-carrier

Contractual Review Current Trends in Real Estate
and Implications 1.4 trillion in commercial real estate loans are set to mature through 2014

Commercial Mortgage Backed Securities

Cost of Patient Protection and Affordable Care Act

Carried Interest

Substantial equity and debt available for multi-family projects Objectives Objectives Create awareness of expertise in real estate marketplace

Track marketplace changes and share competitive information

Enhance effectiveness of prospecting
Full transcript