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ACT!2015 Advocacy Support

Packed with handy hints, resources and further reading to accompany the ACT!2015 Advocacy Strategy Toolkit - for young people who are passionate about advancing HIV and SRHR through national advocacy in the post-2015 process.

Hannah Smith

on 27 August 2014

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Transcript of ACT!2015 Advocacy Support

Welcome to ACT!2015 Advocacy
Online Support

We will be building on this Prezi over time to add content on the latest developments in the post-2015 process, useful resources for working on Sexual & Reproductive Health & Rights issues, and ideas on how to take action - enjoy!
This Prezi is best viewed in full-screen. Make your own way through, explore additional features and re-read interesting sections as you go:
You can use the
arrows at the bottom
of your screen to follow the path forward or back, zoom in/out using the
zoom buttons
on the right hand side. To move off the path and explore additional features,
click and hold to drag
the screen around.
Set Your Priorities
Map Your Network
Build Your Timeline
Pick Your Targets
Make Your Case
Choose Your Tactics
Develop Your Roadmap
How can you monitor progress,
capturing learning, and ensure that you build an effective Roadmap?
Review Progress
Adapted from 'The Media Guide' Advocacy Expert Series - Pact Tanzania:
Further great websites and resources on organising, advocacy & activism:

- http://neworganizing.com/
- http://www.mobilisationlab.org/
- http://beautifultrouble.org/
- http://www.advocatesforyouth.org/
- http://www.toolsforchange.net/resources/
- http://www.beyondthechoir.org/
- http://www.thechangeagency.org/
Blue: African Group
Green: Asia-Pacific Group
Red: Eastern European Group
Pink: Latin American and Caribbean Group
Orange: Western European and Others Group

To find out what your government has said in the global development discussion so far, visit:

1. At the UN General Assembly:

2. At the Open Working Group meetings:
How is my issue being discussed in the post-2015 agenda so far?

Community Dialogues Map:
Standing on the shoulders of young people’s leadership and engagement in the post-2015 process to date, 'ACT!2015: one goal – many voices' is a movement building initiative that aims to secure a post 2015 development framework that advances the Sexual and Reproductive Health and Rights (SRHR) and HIV response for young people. ACT 2015 also aims to inspire action on the priorities of the youth constituency within national AIDS responses.

ACT!2015 is a collaboration between the PACT and UNAIDS, and is implemented with the guidance of the UNAIDS Youth Advisory Forum. Running from September 2013 to September 2015, ACT!2015 has two core components:

1. A global campaign for country-level action to advance SRHR and the HIV response in the post 2015 development framework and in national responses based on grassroots organizing methodology

2. Implementation of a political advocacy strategy that focuses on influencing 10 opinion leaders via in-country and UN permanent mission lobbying and advocacy

To find national partners, check out:
What world do we want after the MDGs?
Organise a planning workshop with your new network partners to continue developing your advocacy strategy! Here's some great advice from the wonderful 350.org:

Continue these steps here
Set up your 1st Planning Meeting
Find out more
about the post-2015 conversation so far, and the priorities that young people have been calling for...
Explore global issues
Get started now - join the online conversation!
The Global Partnership for Youth in the Post 2015 Agenda has launched a crowdsourcing platform to gather youth voices, calling for priority challenges and opportunities as well as targets and indicators for post-2015.
What 2014 might bring for 2015...
Check out the full diagram and description here:
Explore the Sustainable Development Knowledge Platform...
...and learn more about Open Working Group meetings, the High Level Political Forum, Rio+20, civil society Major Groups, and their thematic areas, objectives and outcomes so far.

Development policy from a youth perspective:


Delve in to data:

Some incredible statistics and a positive take on current
development: http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen

For infographics on all sorts of development issues, visit:
The MyWorld survey
The MyWorld surveys asked the world to BROADLY choose their priorities. Visit their website below to find out more, and cast your own vote!

At regional level, Beyond 2015 works through Regional Coordinators in charge of coordinating and ensuring the consistency of the work carried out in various states of a same region.


- Europe: CONCORD. Contact Gerard Vives

- Africa: UWASNET. Contact Balkissa IDE SIDDO

- Pacific: PIANGO. Contact Laisa Vereti

- Asia: CCC. Contact Sam Ly

- Latin America: MESA de Articulación. Contact Miguel Santibanez and Nicolas Sautejeau

Join up with other post-2015 groups & activists through the Beyond2015 network
Example power maps
Which issues do you feel most resonate with your passion and community context?
Who can you reach out to for support, capacity, influence and impact?
Who shares your priority concerns?
When are the key influencing moments for you and your network at the local, national, regional and global levels?
Stay up to date with the latest events and meetings at the UN:
Follow the global timeline using this interactive resource:
Who are the key influencers in your extended network? Who can you work with to reach them?
Visit this interactive resource online to navigate the many different players in the post-2015 global landscape - governments, UN agencies, the private sector and many more:

Beyond 2015 encourages the creation of hubs at national level in order to bring together Beyond 2015 participating organisations in a same country to convene national civil society deliberations to:

1. To create a civil society position on a post-2015 framework;
2. To create specific, concrete policy asks for national governments ;
3. To feed into the UN-led consultation process;
4. To amplify the voices of people directly affected by poverty and injustice.


Find below a map with our current national hubs. Visit the website and click on the red markers to find out more about the activities, plans and contact details of each national hub.
Does your government have a website, like the example below, which explains who represents you at the national level?
Do your research!
Post-2015 Reports, consultations and 'positions' from civil society, governments and the private sector:
Government 'Positions', speeches and interventions at the UN.
Ideas &
Using the Media
Strategic use of tactics:
Opportunities right now...
The Major Group of Children & Youth
- Position Papers, Speeches and Training:

Youth Voices on a Post-2015 World - Report from global consultations
The Global Partnership for Youth
& their Crowdsourcing project
The World Conference on Youth - Outcome Document
Bali Global Youth Forum - Declaration
How can you develop more in-depth and tailored messages for your targets, in a language that they will associate with?
Dive in to the youth conversation on post-2015 so far...
Want to find out more about HIV, AIDS and SRHR? Check out these handy resources...
What kind of activities might you use to
send your messages? Which are most
effective in your context?
What are you going to do, when are you going to do it, how are you going to do it and at what cost?

This Prezi is packed with
handy hints
further reading
to accompany
ACT!2015 Advocacy Strategy Toolkit

- a practical toolkit for young people who are
passionate about advancing HIV and Sexual and
Reproductive Health and Rights through national advocacy in the
To access the full Advocacy Strategy Toolkit online, visit:
Run a Mid- or End-of-Project Review
Record your
press & media successes!
Make space for regular analysis
Capture your learning
- research, measure and report against your objectives
Build your Activity Budget
This is an example that we've whipped together - you might find that this template works well for you too...
Read the back-story
The eight Millennium Development Goals (MDGs) – which range from halving extreme poverty rates to halting the spread of HIV/AIDS and providing universal primary education, all by the target date of 2015 – form a blueprint agreed to by all the world’s countries and all the world’s leading development institutions. They have galvanized unprecedented efforts to meet the needs of the world’s poorest.
Identify your own priorities
Using the exercise in the Toolkit, have a go at identifying the problem you want to address, the root causes, and the solutions that you want global decision-makers to commit to for the post-2015 framework.
Set your Advocacy Goal Framework
Make sure your objectives are SMART
Every strong advocacy initiative needs to know its goals and how it will achieve them. Now that you’ve chosen your advocacy issue, let’s explore how you enable the change you are seeking to actually come about, and how you will know that this has happened.

Develop your own
Goal, Objectives and Indicators
of success:
Example Network and Power Maps
Got your issue and your objectives sorted? Great! Now let's see who you could partner up with to build your reach, capacity and support network - on to Module 2...
Once you've done a bit of research and identified groups and individuals that you'd like to work with - map them all out on a big sheet of paper and draw out connections between each.

Add relevant labels to those that have advocacy experience or connections to government (including post-2015 government negotiators), those who can connect you to resources and funding, or those who work in the media and can push your work out
to a broader network...
When it comes to post-2015, it is most likely that your Ministry of Foreign Affairs will be responsible for sending a delegation of negotiators to the UN - visit their website to find contact information and find out more.

e.g. India's Ministry of External Affairs:
Your national delegation of UN negotiators is likely to be headed-up by your Minister of Foreign Affairs, supported by a wider team.
As this handy diagram from VSO shows, there are many ways that you can reach your Head of Delegation - these are called indirect targets, so be sure to consider the more unusual routes to influence!
At the UN, governments negotiate in regional groups - do you have connections to other governments in your region that will have a strong voice in the post-2015 process?
One you have listed all the potential targets (both direct and indirect) that you could try to influence, you will need to prioritise - it won't be possible to influence everyone!
Think about who has the most power to influence the post-2015 conversation at home (and at the UN), and who is most likely to fight for your cause?

Using any of the tools here, have a go at grouping your targets to identify the highest priority...
Your plan is coming together, and now you've got a network of young people and allies to work with to make sure you meet your goals together!
On to Module 3 to start mapping your post-2015 timeline...
The story so far....
Research the critical moments that will connect you to national activity towards the post-2015 process

We've just given you a very high-level snapshot of the resources that are out there to help you track the global post-2015 process. But to be truly connected to the right moments, it is important that you identify 'ways in' at the national level.

Take some time to think about key national moments for your group at home:
• national post-2015 consultations;
• national budget reviews;
• national development plan reviews and reporting;
• preparatory meetings of your national negotiating teams;
• regional post-2015 events that your country will be participating in;
• civil society events, conferences, campaigns and lobbying meetings

The list goes on!

You should now be well on your way to identifying the main 'moments' for the post-2015 process that will be important for you and your partners to focus on.
In Module 4 we'll start to identify key individuals that you can target your advocacy towards, ensuring that decision-makers are prioritising your cause in the global conversation....
Read around for post-2015 news, intel, government positions, timelines, opinions, reports and build your understanding...
Sign up to the MGCY mailing list at:
To access the full ACT!2015 Advocacy Strategy Toolkit
online, visit:


ACT 2015 Core Team

Mimi Melles, Community support and data analysis Twitter: @mimimelles

Sharon Watson, Community dialogue for social action strategist

Caitlin Chandler, PACT Coordinator

Mikaela Hildebrand, UNAIDS Youth Programmes Coordination Twitter: @MilkaHild @UNAIDS

Nina Sun, Programmes Officer, UNAIDS Outreach and Key Populations support

If you are not on Twitter, send an email to the ACT 2015 core team at youthact2015@gmail.com.

PACT focal points for young people from key populations

If you are interested in working with young people from key populations, including young men who have sex with men (MSM), young transgender people, young people who inject drugs, young people who sell sex (18 and over) and young people living with HIV, contact the:

Daniel Townsend, MSM Global Forum Youth Follow @townsend_daniel or Email townsend.daniel@gmail.com

Merel Heilman, Dance4Life Follow @merel4life or Email Merel@dance4life.com

Pablo Aguilera, HIV Young Leaders Fund Follow @Ptaguilera or Email pablo@hivyoungleadersfund.org

Anita Krug, YouthRise Email anita@youthrise.org

See more at:
Sign up to join the Major Group of Children and Youth - the official constituency for young people to engage with the UN, post-2015 and sustainable development processes...
More Gant Chart examples...
These are a bit more straight forward - use which ever template works best for you.
You've reached the end of the path for this Prezi.

You are now free to roam around the Prezi map to explore additional features and resources, re-visit sections and find out more about ACT!2015 and The PACT.
Should you have any questions, feel free to contact us using the information provided over here...
Adding it all together...
Throughout the Modules so far, you have been working to build all of the puzzle pieces of your advocacy strategy. Now it is time to put them together to form you full Advocacy Roadmap.
In the Toolkit we have provided a simple model to map out your objectives and each of the activities that you chose in Module 6, whilst making time for regular planning, monitoring and evaluation...
...However, you might find that you want to use something a bit more detailed. We've therefore created this example Gantt Chart (http://en.wikipedia.org/wiki/Gantt_chart) using Microsoft Excel, to demonstrate how you might want to map out all of the decisions you have made, who will be responsible for what, and how much everything is going to cost.

In the table below you can see that each activity has been assigned a certain amount of time in yellow blocks, which can really help you to track progress throughout your advocacy work:
Once you've made some headline decisions on the kind of advocacy activities that you hope to carry out, it's important to factor in costs before you find yourself with a fantastically ambitious plan, but no money to make it a reality!
To get an idea of costs, have a go at putting together an activity budget, factoring all the different aspects of your work over the next few months - including partner meetings, evaluation activities etc.
Full transcript