Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Dania, Silje and Bella

No description

Bella Loan Lu

on 27 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Dania, Silje and Bella

Dania, Silje and Bella
Are you an Active Man?

Brief history
- Cosmetic enterprise
- Founded by Anita Roddick in 1976 in England
- Franchises all over the world

The five Core Values
- Female
- Caucasion
- middle, upperclass
- trend
- At least bachelor degree
- organic products
- healthy lifestyle

Problem Statement and program goal
- Main Problem: The company is facing the problem that they are mainly attracting women. They do not really have a masculine customer-base.

- Goal: To establish a masculine audience by creating a new product-line focused on men

- Men (20-55 years)
- Males who care about themselves
and environment.
- Values: Loves nature and tries to live a
healthy life: outdoor, walking, hiking and
Target audience

- Establish a customer base in the masculine cosmetic sector of around 25 % in a year

- Make the masculine line popular to the society

- Value men who are concerned with issues the body shop is addressing

Message strategy and plan
- Make a complete redesign of the image, logo,
product aligned to the mens desire

- TV & Radio Ads
- Etablish face-to-face
interaction campaigns

- Male models
and people who are standing for
green values (healthy lifestyle).
Media/channel strategy
- Coupons
- TV and Radio
- Magazine Ads
- Mailers
- Billboards
- Bus Shelters
- Websites
- Social Media Advertisements
- Blogs

Results of our primary research
- This brand is spare known by men

- Changing the design

- Go with the time

- Convenient for Shopping - expand to groceries

- Channels

- Marketing through friends and family

Thank you for your attention!
Business strategy
- Expand to new markets
- Rely on core values
- Support charity foundation
Business model
- Retail based store
- Rely on local shops
- Prefering word-of-mouth propaganda
The Cosmetic Market
- Highly competitive
- The Body Shop small, niche player
- Growth potential existent
- Threat: High investments
The competitors
Direct competitors
Main warehouses: Singapore, US, UK
- 25 community Fair Trades
- 30 Suppliers in 20 different countries
Full transcript