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Elizabeth Engelman

on 25 February 2015

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Transcript of Persuasion


Persuasion: The Basics

seeks to convince its readers to accept the point-of-view presented by appealing to the audience's reason and understanding through argument.
Persuasive pieces must begin with a debatable thesis or claim
Ex. of a non-debatable thesis "Pollution is bad for the environment."
Ex. of a debatable thesis "At least 25% of the federal budget should be spent limiting pollution."
Preparing for Persuasion
Understand audience
Position Statement
Decide on Type
Support Your Opinion
Know the various sides of the issue
Respectfully address other points of view
Find common ground
Establish your credibility
for a
course of action
TV Commercials

Political Ads
by Karen Archur & Elizabeth Engelman
Who is your audience?
What beliefs do they hold about the topic?
What disagreements might arise?

Understanding Your Audience
To Convince- seeks agreement
To Actuate--persuade to action
To Stimulate or Intensify Social Cohesion--
Recommit to the cause with a higher
level of enthusiasm
Supporting Evidence
The Thesis must be supported by evidence
Appeal to the reason
Use statistics and reputable studies
Cite experts on the topic
All evidence should back up your position
Or evidence should refute the other side
honest, fair, integrity
knowledgeable, experienced, expert
forceful, enthusiastic, vocal variety, conversational tone
Open-minded, fair, unbiased
A credible speaker is someone with ethical proof
a source in whom you can place your confidence
Seeking to
Support for
a fundraiser
Letters to the Editor

Junk Mail

Magazine Ads

College Brochures

Persuasive Strategies
Logos (logic)--The study of orderly thinking, connecting the pieces of evidence in sequential order
Ethos (ethics) appeals to the writer's credentials, trustworthiness, knowledge, reasoning, factual evidence, credibility
Pathos (emotions) appeals to desires, needs and opinions
Position Statement
Statement of fact
Statement of value
Statement of policy
How is Argumentative Different from Persuasive?
The argumentative essay differs from the persuasive essay in the amount of pre-writing and research involved.

Argumentative work generally call for extensive research of literature or previously published material.

Argumentative work may require data collection, interviews, surveys, observations.

The Argumentative Essay objectively states an argument and proceeds to back it up with facts, statistics, and expert evidence.

Counterclaims play a larger role in argumentative work as the writer sets out to find holes in the arguments or prove that opposing data is outdated.

The Persuasive Essay is extremely one-sided, presenting itself with sound reason and personal conviction.

Persuasive writing uses a more personal tone and involves more story telling.


Examples of Thesis Statements for Argumentative Works:
Gwendolyn Brooks’ 1960 poem “The Ballad of Rudolph Reed” demonstrates the poet uses the conventional poetic form of the ballad to address the unconventional poetic subject of racial intolerance.

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