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Personal Branding - Marketing Yourself

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by

Lauren Gray

on 29 March 2011

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Transcript of Personal Branding - Marketing Yourself


Marketing Yourself
-
Search Engine Marketing - very effective
- nearly no financial risk
- based on performance
- be aware of your online brand Launch your SEM campaign

-find your two to four word keyword phrases - use your keywords
- Google yourself
- what defines you? stay consistent
use consistent pictures, colors, etc.
branding yourself Lon recommends:

- know HTML
- know your message
- keep your message It comes down to: -You want people to recognize you.
-You want people to recognize your brand.
-You want people to see you as a reference or opinion leader. Keep your Facebook clean.
Keep your Twitter clean.


Keep your website updated.
Have a consistent presence online. Have an online portfolio.

Showcase yourself and what you can do.

Be engaged in the conversation. Make it easy for people to find you
and connect with you online.

Build your personal brand, because whether
you know it or not, you're already a brand in
people's minds already.
Questions? Tips for Students: Branding Examples: Tweetheart TV

Stephanie Wonderlin
@swonderlin Ideas: Another Example:

Jeremy Pepper
@jspepper Conclusion: For business: Questions?
Comments? Chapter 20 Tweetheart TV:
Full transcript