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How EU Institutions (should) Communicate
Transcript of How EU Institutions (should) Communicate
The 6 factors
A few ideas
A few comments before we start...
We have a tough job...
“Though this be madness, yet there is method in't.”
Polonius (in Hamlet)
www.eutraining.eu - www.eu-testbook.com - www.pac.org - firstname.lastname@example.org
What is the objective?
...and today's objective
Positive impression about the EU & EP
Visibility & EU2014
Tell 'citizens' about....
Importance of Europe & EU
The EU affects their life
EP is a key institution
"EU" is great...despite its flaws
Lumineyes uses "a laser to heat the pigment layer [of your eye]. The process either bursts the pigment cells, resulting in the release of free pigment into the iris, or simply damages them."
”Lumineyes is like LASIK for eye color”
‘The coordination issues inherent in a highly regionalised structure put emphasis on an efficient organisation of public governance, as the presence of multiple networks, layers and actors may lead to duplication of structures with weakened governance and higher administrative costs.’
European Commission, Country Specific Recommendations, 2013
"this policy is not Community competence but it is decided on an intergovernmental basis"
"according to the subsidiarity principle, projects financed from the ERDF are managed by national governments"
"when COREPER diplomats meet, the rapporteur participates in the trilogue along with the Commission's representative"
Anchoring (use what they know)
"The EU is the same size as..."
"The EP is similar to the US Congress"
"It was decided
in the 1999 Amsterdam Treaty
that the EU should have more powers in immigration..."
"It costs the price of a coffee for each EU citizen"
Foreign policy or tax issues are decided by unanimity...
...so if I look around in the room...
The 6 factors
a.k.a. : "surprising"
"Do you know how many alphabets & languages are there in the EU?"
A. 3, 22
B. 2, 23
C. 3, 20
D. 3, 24
a.k.a. : "counter-intuitive"
"Who has the biggest economy? (in decreasing order)"
A. China, European Union, USA
B. USA, European Union, China
C. European Union, China, USA
D. European Union, USA, China
(World Bank ranking, nominal, based on 2011 figures)
a.k.a. : "think again"
"Europe Has a Democratic Deficit."
"Europe Is Irrelevant in Asia."
China's biggest trading partner
India's 2nd biggest
ASEAN's 2nd biggest
Japan's 3rd biggest
Indonesia's 4th biggest
FTA with Singapore and South Korea
Talks with ASEAN, India, Japan, Malaysia, Thailand, and Vietnam
"Europe Will Fall Apart."
a.k.a. : "preempt scepticism"
a.k.a. : "really?"
a.k.a.: "EU can be fun?"
the biggest challenge in EU communication
"What has the EU done for me?"
Infrastructure state aid
Product safety standards
Internal EU market
"The EU finances several regional development projects."
"The air travel liberalisation is a great achievement."
"The EU protects animal welfare and the environment."
"The European Parliament is very active in the field of human rights and protection of free speech"
Post-humus winner of the 2011 Sakharov Price
"Their" EU personalities
Quote from their country(wo)men
"There is no future for the people of Europe other than in union." (Jean Monnet)
"I want my money back!" (guess :-)
Putting all figures in perspective
No more war
“The Dell Theory stipulates: No two countries that are both part of a major global supply chain, like Dell’s, will ever fight a war against each other as long as they are both part of the same global supply chain.”
Thomas Friedman, The World is Flat (2005)
United in diversity
i) democratically elected
ii) the most open
iii) the most accessible
iv) it listens
v) greatly increased powers
Any emotional reaction can work...
Fun & anger
Does the Strasbourg issue trigger the "right" emotions...?
BPA baby bottles
Seal clubbing ban
EU-brokered Serbia-Kosovo agreement
Who do I call if I want speak with Europe?
Show an MEP and explain...
A typical day
The EP & ACTA
Why was the EU created
Why does it matter in the world
Why it matters for everyone
(business, government, civil society, citizens)
& their roles
Decision making & EP
European Citizens' Initiative
4 Freedoms, Agriculture
New ideas & materials
Attending one another's lectures
Checkboxes on EU knowledge
Checkbox on EU topics of interest
Shared idea resource
Excel chart with examples (stories)
Have them spread the news
& add visibility to the EU
Remember the 6 factors*
Thank you for your attention.
How EU Institutions
andras [at] baneth [dot] eu
...despite its flaws, the "EU" is great
(thanks to Magritte)
credibility (why is it needed?)
What has the
Country/Region -- Area of interest
*people don't read, but they listen (mostly)
Council of Ministers
Representing the Member States' governments
Representing the EU's citizens
Advisory bodies (CoR, ESC)
European Court of Justice
European Court of Auditors
European Investment Bank
European Central Bank
EU Agencies (32)