Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

English 3 Ethos, Logos and Pathos (English 2)

for Notes
by

Tracy Catlin

on 1 December 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of English 3 Ethos, Logos and Pathos (English 2)

Brainstorm
The Three Appeals
The Art of Argument
Notes
We say the word
Rhetoric
when we talk about argument. It's how people use words to get what they want.
What do we do to effectively persuade someone to think as we do?
Ethos
Greek for “character”
Premise: we believe those whom we respect
Focuses on who speaker or writer is.
Credibility: remind others of the author’s past or qualifications.

Examples:
-- Well-known Companies
-- Colleges and their famous/successful alum
-- Stars or sports players
-- A politician who is successful or not.
Logos
Greek for “word”
Focus on argument itself by using Evidence (statistics, pictures, sources)
Logic, reasoning
Pathos
Appeals to emotions
Usually shown through narrative or story
Ethos
Speaker Centered
Credibility or Ethics
Logos
Argument Centered
Logic or Facts
Pathos
Audience Centered
Emotions
A good argument will use an effective combination of all three appeals. As a reader and viewer, pay close attention to how people are trying to persuade you.
Questions?
How does Coach Taylor persuade his football player "Brock" using ethos, logos, and pathos?
Think:
Do they try to let us know why they should be trusted?
Do they point out why it is in your best interest to allow them to do what they'd like to do?
Do they look at you with puppy-dog eyes and perhaps shed a tear or two or sweet-talk you? Or even make them laugh? Or call you names?
Do:
Convince your partner to let you borrow $5.00 and use ethos in some way. This can be because of how trustworthy you are or you can use someone else's ethos to help you.
Do:
With a different partner, explain the logical reason behind you borrowing $5.00 from them. Why would you logically get $5.00 from your partner? DO this in the form of a syllogistic argument.
Do:
Try to borrow a cell phone from a partner by making them emotional WITH YOUR WORD CHOICE.
Is this commercial logical?
Explain why.
What are examples of pathos in this commercial for Thai life insurance?
How to Argue Effectively and
How to Analyze Argument
Diet Pepsi Commercial
To those old allies whose cultural and spiritual origins we share, we pledge the loyalty of faithful friends. United there is little we cannot do in a host of cooperative ventures. Divided there is little we can do--for we dare not meet a powerful challenge at odds and split asunder.
From President Kennedy's Inaugural Speech, January 20, 1961:
Rhetoric
and
Beats Pill Commercial
On your notes page, give yourself some room and make two columns:

Wiley College Harvard University

from
The Great Debaters
Commercials use celebrities to create a certain attitude they want consumers to have towards their products or ideas. We tend to buy or believe based on the credibility of those celebrities.
Syllogism: a form of reasoning in which a conclusion is drawn from two given or assumed premises, each of which shares a term with the conclusion.
Logical Example
: all dogs are animals; all animals have four legs; therefore, all dogs have four legs.
Illogical Example
: all dogs are mammals; cats are not dogs; therefore, cats are not mammals.

Syllogism:
The unemployed are starving.
Mr. Burgess is unemployed.
Therefore, Mr. Burgess is starving.
"Your syllogism fell apart."
WHY?
Syllogism:
Drake is "not feeling" the music.
Sprite floods Drake's entire body.
Therefore, Sprite provides Drake creativity.
Ethos
Logos
Pathos
Persuasion: The act of getting you to DO something.
Argument: The ability of getting you to THINK differently.
in argument
To those old allies whose cultural and spiritual origins we share, we pledge the loyalty of faithful friends. United there is little we cannot do in a host of cooperative ventures. Divided there is little we can do--for we dare not meet a powerful challenge at odds and split asunder.
"United" and "Divided" should remind you of the phrase "By uniting we stand, by dividing we fall!" (likely originating with Patrick Henry in 1799). Its ethos is in the power of the United States of America and is often written to inspire solidarity and collaboration.

Fun Facts:
Tupac Shakur used the line "united we stand, divided we fall" in the song "Last Wordz."
J. K. Rowling in her book Harry Potter and the Goblet of Fire says "We are only as strong as we are united, as weak as we are divided.
Marvel Studios repeated the phrase "United We Stand, Divided We Fall," during their Super Bowl 50 ad for Captain America: Civil War.
What words can you point out that display the ethos of Kennedy's speech?
Marking the Text:
Speech from Independence Day
illogical
Full transcript