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Team Product

All about Glidden Paint
by

Shailey Sievers

on 28 November 2012

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Transcript of Team Product

History of Glidden GLIDDEN PAINT What makes paint durable?
How often should you repaint?
A successful painting job...? The Painting Process Current Advertising Won Gold Effie Award in 2010 Developed campaign that launched in 2009 Time Square fan photos (1/50) “With this campaign, we wanted to capture and celebrate those personal moments of pride when a painter sees the job finally done, and introduce Glidden Paint to a new group of people who have a hard time getting started with their painting projects.” Print ad The rest of the campaign Broadway flash mob (with NUNS).
Advertising the free quart give-a-way after they launched the re-invention on Glidden More spin off commercials with these "characters" Home Depot and Walmart specific ads Glidden Products Glidden at Walmart Official Team Colors Symbol Matching 3: 1: 2: Pick Your Sheen Decide How Much Most interior paints provide 375 to 400 square feet of coverage per gallon Find the right paint sheen for a specific project Pick Your Color
FRED MEYERS vs.
BOISE PAINT AND GLASS Interviews vs.
HOME DEPOT Glidden Peel n' Stick
Color Swatches 2001 ANNUAL ROUNDUP OF
COOL LITTLE STUFF
Full transcript