Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Social Media and the Leadership

No description
by

Camellia Yang

on 20 September 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Media and the Leadership

Camellia and Kiet Social Media and the Leadership What is a boss/manager? What is a leader? (Cheney et al., 2004: p. 181) Leadership and management are fundamentally different… Managers ‘do things right’, leaders ‘do the right thing’ Yes! They can! Change? New Zealand's Prime Minister - John Key https://www.facebook.com/johnkeypm?ref=ts

https://www.facebook.com/pmjohnkey?ref=ts http://www.youtube.com/user/johnkeyvideos?feature=results_main

http://www.youtube.com/user/NZNats?feature=watch This is a page for supporters...

If you actively support another Party, you will be unfriended...

Even if you are a supporter, if you try to flood the comment stream, you will be unfriended...

Do not bully...

Profanity is prohibited - this is a family friendly page. People who work for government do have the capability to be visionary and strategic leaders, but the nature of government precludes them from exercising such leadership

(Rowe, 2001: p. 88) How can a leader influence other people? Communication is at the heart of leadership and the complexity of communication contributes to the confusion surrounding leadership (Cheney et al., 2004: p.205) Social media has been being used as a vital channel of leader's communication But why is social media???? Power of Twitter allows political leaders to communicate directly with their electorate Not invent anything new
BUT social media Build his political brand
Created BarackObama.com
Present across multiple social media sites
Encouraged participation http://www.barackobama.com/ Obama Social Media Campaign •6.5 million online donations
•$600+ million campaign funds raised, most of it online
•13 million email addresses
•1 billion email sent
•2 million profiles on BarackObama.com
•200,000 offline events planned
•400,000 blog posts written
•35,000 volunteer groups created People who work for government do have the capability to be visionary and strategic leaders, but the nature of government precludes them from exercising such leadership

(Rowe, 2001: p. 88) How it works? Barack Obama
vs. John Key Social Media Is Reshaping the Political Landscape “Social media can more bring accountability to the political process and offer solutions to some of our biggest problems"----- Mark Zuckerberg Thank you!
Question Time
Full transcript