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Social Media and the Leadership
Transcript of Social Media and the Leadership
http://www.youtube.com/user/NZNats?feature=watch This is a page for supporters...
If you actively support another Party, you will be unfriended...
Even if you are a supporter, if you try to flood the comment stream, you will be unfriended...
Do not bully...
Profanity is prohibited - this is a family friendly page. People who work for government do have the capability to be visionary and strategic leaders, but the nature of government precludes them from exercising such leadership
(Rowe, 2001: p. 88) How can a leader influence other people? Communication is at the heart of leadership and the complexity of communication contributes to the confusion surrounding leadership (Cheney et al., 2004: p.205) Social media has been being used as a vital channel of leader's communication But why is social media???? Power of Twitter allows political leaders to communicate directly with their electorate Not invent anything new
BUT social media Build his political brand
Present across multiple social media sites
Encouraged participation http://www.barackobama.com/ Obama Social Media Campaign •6.5 million online donations
•$600+ million campaign funds raised, most of it online
•13 million email addresses
•1 billion email sent
•2 million profiles on BarackObama.com
•200,000 offline events planned
•400,000 blog posts written
•35,000 volunteer groups created People who work for government do have the capability to be visionary and strategic leaders, but the nature of government precludes them from exercising such leadership
(Rowe, 2001: p. 88) How it works? Barack Obama
vs. John Key Social Media Is Reshaping the Political Landscape “Social media can more bring accountability to the political process and offer solutions to some of our biggest problems"----- Mark Zuckerberg Thank you!