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3

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Prezibase Designs

on 9 February 2015

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Transcript of 3

Fundraising Event Management
with Michelle French
Event Sponsors
Thank you
Why Donors Give
Giving USA ™ Highlights
Americans gave
$335.17 Billon
in 2013
5%
Corporations
15%
Foundations
8%
Bequests
72%
was individual giving
Where the money came from in 2013:
5%
Corporations
What Elements Can Be Sponsored?
Types of Sponsorship
Elements That Can Be Given
In-Kind
Elements That Can Be
Underwritten
In-Kind
CASH
Cover event expenses
Underwriting
Reduce event expenses
Media
Product
Invitations
Budget Line Items
Entertainment
Floral
Sponsorship
A Sponsor Packet
That Sells

Sponsorship Packets That Sell
Sponsorship Levels with Benefits
List of the BOD and Committee
About the Honoree
About the Organization
Tool to Open the Door
Sponsorship Packets That Sell
Commitment to Follow-up
Sponsorship Reservation Form
Program Ad Space Form
Additional Underwriting Opportunities Page
To Whom Is Your TEAM Presenting
Organizational Contacts
Honoree Contacts
Vendors
Business Contacts
A Successful Pitch
The Sponsors
Benefit
Convey the Organizations Impact
The Right
Relationship
+
+
Why Do Companies Sponsor?
Aligns with their Corporate Mission, Vision and Values
Create Awareness
Wells Fargo
Wells Fargo contributed $275.5 million to 18,500 nonprofits in 2013
News Release, February 2014
“From day one, Wells Fargo has been committed to helping build strong communities. It’s a commitment that’s core to our company’s vision and values,” said Chairman and CEO John Stumpf. “Our business, our economy, and our country cannot be strong unless our communities are. These are the communities where our customers and our team members live, work, and do business.”
Why Do Companies Sponsor?
Aligns with their Corporate Mission, Vision and Values
Create Awareness
Increases Good Will
Reinforce their Image
Increase Brand Loyalty
Stimulate Sales
Delivering Value to Sponsors
How can your event demonstrate that it delivers on those objectives
Attendance Numbers with Demographics
Unique Engagement Opportunities
Communicate the Impact
Understanding the Brand
Organization’s Brand = High Equity
Sponsor Benefits
Overall Naming Rights
On-site Demo or Feature Product
Exclusivity
Preferred Supplier
Naming Rights for an Award
Use of Database
Hospitality Event Sponsor
Introductions to VIP’s / Talent
Logos on event staff uniforms
Guest Gift
-Mission
-Direct impact of the funds of the event
-Impact Numbers
Auction Items
Opportunity Drawing
Guest Gift
Elements That Can Be Given
In-Kind
Full transcript