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Copy of Rhetoric: Persuasive Language

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by

Quinten Smith

on 3 November 2014

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Transcript of Copy of Rhetoric: Persuasive Language

What is Rhetoric?
definition: using language
effectively
to
persuade
in any given situation.
Rhetoric is used most commonly from the
argumentative
standpoint.
To effectively argue and persuade your audience, the use of the 3 appeals is needed
Aristotle
ancient
Greek
philosopher who developed the ideas of the 3 Appeals
The 3 Appeals
Good
sense
: appear to be intelligent,
articulate
, successful, skillful, persuasive, experienced.
Good
character
: appear to be ethical, do the
right
thing,
responsible
, compassionate, trustworthy
Good
will
: you're likeable, respectful, fair; you
connect
with the audience
Pathos- appeal to
emotions
(Greek for "suffering" or "experience")
Happiness, sadness, playfulness, excitement, fear, etc.
Ethos- appeal to
credibility
(Greek for "character")
Aristotle believe that only one of the three ethos is needed to reach your
audience
Rhetoric: Persuasive Language
3 means of persuasion in argumentative/persuasive
writing
or
media
.
Ethos
Pathos
Logos
The 3 Ethos
Logos- appeal to
logic
(Greek for "word")

Make
claim
> then
evidence
The use of logos is to
appear
to have logic, but does not mean it is logical
Pathos Example
Ethos Example
Logos Example
Full transcript