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Copy of Rhetoric: Persuasive Language
Transcript of Copy of Rhetoric: Persuasive Language
definition: using language
in any given situation.
Rhetoric is used most commonly from the
To effectively argue and persuade your audience, the use of the 3 appeals is needed
philosopher who developed the ideas of the 3 Appeals
The 3 Appeals
: appear to be intelligent,
, successful, skillful, persuasive, experienced.
: appear to be ethical, do the
, compassionate, trustworthy
: you're likeable, respectful, fair; you
with the audience
Pathos- appeal to
(Greek for "suffering" or "experience")
Happiness, sadness, playfulness, excitement, fear, etc.
Ethos- appeal to
(Greek for "character")
Aristotle believe that only one of the three ethos is needed to reach your
Rhetoric: Persuasive Language
3 means of persuasion in argumentative/persuasive
The 3 Ethos
Logos- appeal to
(Greek for "word")
The use of logos is to
to have logic, but does not mean it is logical