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Análisis del producto Colgate

CIM
by

Daniela Lugo Garcia

on 29 May 2013

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Transcript of Análisis del producto Colgate

Análisis del Producto Precio 100ml $ 15.65
125ml $ 16.50
150ml $ 18.00 Presentación Ubicación /ColgateMexico /colgatemexico @Colgate .colgate.com.mx Target Colgate-Palmolive esta dirigido a hombres y mujeres de 12 a 80 años que se preocupan por el aseo personal, bucal y del hogar. Haciendo de esto una prioridad. De nivel socioeconomico medio, medio-bajo. Menta Original Extra Blancura Objetivo Medios masivos Lugares de
compra Variedad de pastas dentales. Exhibidores Aumentar las ventas en todo el ramo de la industria
Aumentar las ventas de un producto
Incrementar el grado de asociación TV Espectaculares, Revistas, etc. Internet Daniela Lugo García
3° C DNAM
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