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Transcript of Social Media
Why social media?
of people trust earned media
Easiest way to earn media:
trust paid media
Give people the power to share and make the world more open and connected.
1,710,000,000 Monthly Active Users
72% US Population is a
monthly active user
Why we love Facebook:
data. data. data.
awesome content delivery.
most popular apps.
app pre-loaded on new devices.
algorithm + advertising = viral-ability
because people like it.
polished brand presentation.
contributes to search rankings
monthly active users
25% in the US
90% are under 35
and they rally around their #interests.
Tip #1: Use popular hashtags to increase reach by 12%
Tip #2: Use location-based hashtags to increase reach by 79%
Instagram encourages hashtags.
14 reasons we love Instagram
1. 23 filters for photos
2. Advertising is enjoyable
3. #discovery via hastags
4. Stories (NEW!)
5. Business Analytics (NEW!)
7. SEO keywords + engagement = website visits
9. Photos of our lights are freakin' cool
10. Videos automatically play
11. When unmuting a video ad, it will split the screen so you can watch the ad & visit the website
12. Tagging is SIMPLE
13. Boomerang video LOL
14. Layouts - multiple pics
313 million Monthly Active Users
To capture and share the world's moments.
To give everyone the power to create and share ideas and information instantly, without barriers.
21% are in the US
What are they talking about?
140 characters...for reals this time
3. Live TV
4. Famous People
5. Trending topics
So, you may ask...why should I use it?
seo keywords + engagement
= website visits
our customers have questions
tagging is SIMPLE
An additional 500 million people use twitter.com without logging in.
sharing news -
from us & about us
Get discovered via hashtags, location and interests.
Algorithm vs Timeline
Building for people, not brands.
So what do people love?
to live in the moment
making (raw) content
a look behind the scenes
exclusive sneak peaks
200 million monthly active users are generating 10,000,000,000 views PER DAY
October 5, 2016
Help people discover and do things they love.
100 million monthly active users
< 50% in US
66% of content that users pin comes from a brand website
...which makes it the highest organic traffic driving & converting social media platform.
TIP: Make your website easy to pin.
Community tab is coming!
To connect the world's professions to make them more productive and successful.
100 million monthly active users
17% US small business use LinkedIn
Provide fast and easy video access and the ability to share videos frequently.
...and, 1 reason we don't: links aren't clickable
And try to use one of their ecommerce partners platforms if you're launching a new website!
Talk to Real People
Be Patient & Celebrate the Small Wins
Be Easy to Find