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Social Media

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by

Cheriss Faiola

on 5 October 2016

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Transcript of Social Media

THE MAGIC OF
SOCIAL MEDIA

Why social media?
NEVER
UNPLUGGED

10 hours
39 minutes
HABITS
CONTINUE
TO
CHANGE
TV time:
-19 minutes

Phone time:
+37 minutes
92%
of people trust earned media
Easiest way to earn media:
Activate
Social
Influencers
Only 33%
trust paid media
Give people the power to share and make the world more open and connected.
1,710,000,000 Monthly Active Users
72% US Population is a
monthly active user
on Facebook
Including
Alaska!
and Hawaii!
Why we love Facebook:

reach.
data. data. data.
awesome content delivery.
most popular apps.
app pre-loaded on new devices.
algorithm + advertising = viral-ability
integration.
because people like it.
polished brand presentation.
it's fun!
video
photos
links
text
customize urls
tag people
& pages!
contributes to search rankings
400 million
monthly active users
25% in the US
90% are under 35
and they rally around their #interests.
#guitarist
#fishing
#dogsofinsta
#hammocklife
#vanlife

#pizzamaking
#bellinghamwa
Tip #1: Use popular hashtags to increase reach by 12%



Tip #2: Use location-based hashtags to increase reach by 79%
Instagram encourages hashtags.


14 reasons we love Instagram
1. 23 filters for photos
2. Advertising is enjoyable
3. #discovery via hastags
4. Stories (NEW!)
5. Business Analytics (NEW!)
6. Regrams
7. SEO keywords + engagement = website visits
8. Influencers
9. Photos of our lights are freakin' cool
10. Videos automatically play
11. When unmuting a video ad, it will split the screen so you can watch the ad & visit the website
12. Tagging is SIMPLE
13. Boomerang video LOL
14. Layouts - multiple pics
live
313 million Monthly Active Users
To capture and share the world's moments.
To give everyone the power to create and share ideas and information instantly, without barriers.
21% are in the US
What are they talking about?
40 languages
140 characters...for reals this time
1. News
2. Themselves
3. Live TV
4. Famous People
5. Trending topics
So, you may ask...why should I use it?
seo keywords + engagement
= website visits
our customers have questions
tagging is SIMPLE
An additional 500 million people use twitter.com without logging in.
sharing news -
from us & about us
Targetted
Advertising
Options
Insights
Get discovered via hashtags, location and interests.
Algorithm vs Timeline
Building for people, not brands.
So what do people love?
to live in the moment
filters
making (raw) content
a look behind the scenes
exclusive sneak peaks
laughing!
200 million monthly active users are generating 10,000,000,000 views PER DAY
WOW FACTOR:
Cheriss Faiola
October 5, 2016

Help people discover and do things they love.
100 million monthly active users
< 50% in US
71% female
66% of content that users pin comes from a brand website
...which makes it the highest organic traffic driving & converting social media platform.
TIP: Make your website easy to pin.
Community tab is coming!
To connect the world's professions to make them more productive and successful.
100 million monthly active users
17% US small business use LinkedIn
Provide fast and easy video access and the ability to share videos frequently.
...and, 1 reason we don't: links aren't clickable
And try to use one of their ecommerce partners platforms if you're launching a new website!
In summary:
Talk to Real People
Set Goals
Be Patient & Celebrate the Small Wins
Have Fun
Be Easy to Find
Full transcript