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A Cultural Biography: Barbie
Transcript of A Cultural Biography: Barbie
Sofia Gorenshtein, Moony Lam,
Annie Guillemette, Jack Yeung,
Julie Delattre, and Alexandra Nicoara
MRKT 1299-Section R11
April. 7, 2011 The Idea... The perfect time for Barbie Background & Historical Overview Marketing Issues Cultural Significance Who Wants a Barbie? Competition $$$ The Meaning Needs Satisfied Changes over time... References TEXT:
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Barbie: the icon, the image, the ideal: an analytical interpretation of the Barbie Doll in popular culture. Universal-Publishers Inc. WEBSITES:
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http://www.seze.net/blog/?m=200903 References: Marketing Strategies