Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


A Cultural Biography: Barbie

No description

Shaina Unger

on 7 April 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of A Cultural Biography: Barbie

A Cultural Biography: "Life in Plastic, Its Fantastic" Shaina Unger,
Sofia Gorenshtein, Moony Lam,
Annie Guillemette, Jack Yeung,
Grace Huang,
Julie Delattre, and Alexandra Nicoara

MRKT 1299-Section R11
April. 7, 2011 The Idea... The perfect time for Barbie Background & Historical Overview Marketing Issues Cultural Significance Who Wants a Barbie? Competition $$$ The Meaning Needs Satisfied Changes over time... References TEXT:

•Polegato, Solomon, & Zaichkowsky. (2010).
Consumer Behaviour: buying, having, and being 5th Canadian edition. Pearson Canada Inc., Toronto, Ontario.


•Crockett, R. O., & Kharif, O. (2005). Calling Preteens with a Barbie Phone.
BusinessWeek Online, N.PAG. Retrieved from EBSCOhost.

•Cuneo, A. Z., & Petrecca, L. (2000). Advertising Age. Barbie has to work
harder to help out sagging Mattel, 71(10), 4-63. Retrieved from EBSCOhost.

•Cunningham, K. (1993). Barbie Doll Culture and the American Waistland. Symbolic
Interaction, 16(1), 79-83. Retrieved from EBSCOhost.

•Fulerson, J. (1995). Don’t play with these Barbie dolls. American Demographics,17(5),
17. Retrieved from EBSCOhost.

•Kapner, S. (2009). Brand Barbie Gets a Makeover. Fortune, 160(2), 17. Retrieved
from EBSCOhost.

•Klara, R. (2009). Be a Doll, Won't You? It's Barbie Brandorama. Brandweek, 50(42),
33. Retrieved from EBSCOhost.

•Pomphrey, G. (2007). The New Barbie Generation. Global Lisense, 10(5),
134-136. Retrieved from EBSCOhost.

•Tran, K. L., & Sardella, D. (2008). WWD: Women's Wear Daily. Barbie At 50:
Fashion Marketing Blitz For Icon, 196(104), 11-1NULL. Retrieved from EBSCOhost.

BOOKS Print Version:

•Apple, M.W., & Aaesen, P. (2004).
The State and the Politics of Knowledge
Taylor & Francis Group.

•Cassell J., & Jenkins, H. (1998).
From Barbie to Mortal Kombat: gender and computer games.
The MIT Press.

•Gerber, R. (2009).
Barbie and Ruth: the Story of the World's Most Famous Doll and the Woman Who Created Her. Collins Business Publishers.

•Hill, D.D. (2002).
Advertising to the American Woman, 1900 – 1999
Ohio State Press Publishing.

•Hollows, J., & Moseley, R. (2005).
Feminism in Popular Culture. Berg Publishers.

•Lord, M.G. (2004).
Forever Barbie: The Unauthorized Biography of A Real Doll
William Morrow & Company, New York, NY.

•Pride, W.M., & Ferrell, O.C. (2010).
Marketing 2010. South Western Educational Publishing.

•Rogers, M.F. (1998).
Barbie Culture. Sage Publications.

•Weissman, K.N. (1999).
Barbie: the icon, the image, the ideal: an analytical interpretation of the Barbie Doll in popular culture. Universal-Publishers Inc. WEBSITES:

•Barbie Style. (2010). Barbie History. Retrieved on March 1, 2011, from

•CBS News. (2005). Battle Of Babes In Toyland: Barbie Dolls And Bratz Are In
Competition. Retrieved on March. 5, 2011, from

•Good House Keeping. (2011). Barbie’s Careers Through the Years. Retrieved
on March 1, 2011, from

•In American Cultural History. (2010). About Barbie. Susan Goodwin and
Becky Bradley. Retrieved on March. 3, 2011,
from http://kclibrary.lonestar.edu/decade60.html

•Pop Culture Feminism. (2009). I am a Barbie girl, Barbie 1950s Pop Culture
Feminism. Retrieved on March 5, 2011, from http://blog.mcla.edu/hist320/tag/barbie-1950s-pop-culture-feminism/


•Barbie Logo. On cover page. Retrieved on April. 2, 2011, from

•Original Barbie Doll and Logo. On Abstract page 2. Retrieved on April. 5, 2011, from
http://www.seze.net/blog/?m=200903 References: Marketing Strategies
Full transcript