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KFC BUSINESS MODEL

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by

Valentin Griesemann

on 2 December 2014

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Transcript of KFC BUSINESS MODEL

KEY ACTIVITIES
REVENUE STREAMS
KEY RESOURCES
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
- Local marketing
- Logistic management
- Franchising management
- Catering management
- Fast food lovers
- Mass market
- Franchisers
- Non-fast food lovers
- Catering service fee
- Food sale (fixed pricing)
- Franchising
- Points of sale
- Brand image
- Logistic/Network
- Secret Recipe
- Storage
- Catering tool kit
- Standard personal assistance
- Self Service
- Customize personal assistance

- Fast food
- Home made chicken
- Secret Recipe
KFC BUSINESS MODEL
KEY PARTNERS
- PEPSI

- Trusted Food Suppliers
COST STRUCTURE
- Branding/communication 5% of Gross Revenues
- Storage & tools
- Catering van
- Product Innovation
CHANNELS
- Restaurant
- Phone
- Website
- Home
- Vast logistics and supply chain organization

WHY BUSINESS MODELS MATTER?
What is it?
The Business Model Canvas
- visual representation
- how a corporation makes maney (turnover)
- value created for its clients
- how it gets money out of the process

Why using it?
- to clarify the business features
- simplified outlook of the society
- doesn't show complex details of the strategy
Objectives of the Business Model Canvas?
Describing and analyzing each of the 9 blocks.
Generating ideas using creative techniques.
Identifying the bridges that link the blocks with one another.
Conceiving relevant, innovating and efficient Business Models.

Creating it for who?
- communicate well about the business model
- shared vision withing a company
- compulsory when taking a strategic decision
What does it feature?
Key partners
Key activities
Key resources
Value propositions
Customer Relationships
Channels
Customer Segments
Revenue streams

KFC BUSINESS MODEL (CANVAS)
Full transcript