Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Kia Soul
Background Started in Seoul, South Korea
Started off as a bike company
Began manufacturing in the United State in 1992
Hamster Ads The Problem Low awareness
For Males: the style of the car (unattractive, too feminine)
Target market does not have a connection with the brand Advertising Plan Goals:
Increase sales by 10%
Create brand awareness
Target college age students
Make Pat Doyle buy one for his daughter and not buy a VW Strategy Key Insights
Target market is motivated by possessions that make life easier and help them to succeed in school and business. Ultimately, they want to be noticed by others.
In purchasing a car, the target market wants to have a vehicle that allows them to drive in style while still being affordable and safe.
Values of the target market include family, education, friends, popularity, success, and fun. For young adults who want to express their personality, the Kia Soul is an affordable, safe vehicle with customizable features. Creative Plan The KIA Soul is an extension of your soul
Not just driving a car, but driving something that reflects you
Bright colors, stylish models, and unique looking cars
Its about driving in Style! IMC Media Plan Facebook, Pandora, ESPN.com MTV, ESPN, FOX, TNT, Comedy Central College Campus Soul-off Dances on campuses around the nation
KIA Soul used as speakers, souped up
Winner receives KIA Soul